Financing News: "Easy To Change Clothes" Completed 50 Million Yuan A Round Of Financing

In February 12th, it was reported that the Internet high-end garment modification and semi customization platform "easy to change clothes" has completed 50 million yuan A round of financing recently.

The leading Party of the current round of financing is vip.com. In addition, Ding Xin capital, the old shareholder yuan he origin and Guangdong Wen Ying Chuang workshops and so on.

It is reported that Yi clothing is a high-end garment modification chain service company. Consumers can make an appointment online to make a quantity of physical clothing, or to adjust clothes in a nearby chain store.

Previously, Yi changed clothes had been invited to Guangzhou K11, Beijing Sanlitun SOHO, Shanghai Central Plaza, Shenzhen KKmall, Hangzhou Yintai and so on, and has served many stars including Zhang Ziyi, Zhao Liying, Dongyu Zhou, Han Dongjun, Bea Hayden and so on. At the same time, it is easy to change clothes or Vitoria's Secret Victoria "s Secret" China's show dressing partner.

Liang Shichang, founder of Yi Yi garment, said in an interview that the focus of Yi Yi's clothing business is still providing high-end clothing modification services, and through cooperation with more B end brands and platforms, so that more users can more easily use the volume of clothing modification services.

At present, Yi has already set up more than 40 offline experience stores. Besides the high-end clothing brands such as Armani and Curiel, it has also reached cooperation with Tmall, vip.com, Jingdong, temple library and other platforms, and provides customized services such as "changing clothes insurance" and "changing clothes coupons".

At present, Yi has 5 factories and has opened stores in 13 cities. It is expected that by the end of 2019, it will cover 60 cities.

After the completion of the financing, the responsible person of easy clothing said that in the future, it will continue to expand the service outlets. Next year, it plans to expand to 100 cities, with an average of 3 shops in the first tier cities, and establish central factories in large areas throughout the country, covering the northwest, central China, Southern China and other places; and enter the core shopping malls of the city; improve technology and technology, and expand business horizontally, such as high-end customized services, luxury goods and leather care business that the company has begun to try.