Incredibly, The New Retail Will Deepen Development Around "One Core, Three Combinations".

Speed up three or four, five line city entity store chain step

Unexpectedly, the home will continue to accelerate the chain expansion of the entity store. The sink channel will focus on the development of the three or four and five line county level cities with a net population inflow and relatively weak commercial infrastructures, and take the light assets entrusted management and franchising franchise chain mode mainly based on brand management and management output. At the same time, it will make breakthroughs in key cities such as Shanghai, Hangzhou, Nanning and Shenzhen through acquisition, merger and reorganization.

In the next 3-5 years, there will be more than 600 shops in the future. In the next 8-10 years, there will be more than 1000 shops in the future.

Online and offline integration to create new retail benchmark

Before the "double 11" in 2019, we made efforts to complete the digital pformation of the main stores in China, and strive to achieve further breakthroughs in the sales of "double 11".

In 2019, the group will also launch a new flagship store in Tmall, enabling the vast number of partners to build online flow pools, offline smart stores, and 3D scenario related shopping guide systems for all urban distributors.

Transformation and upgrading to "big home, big consumption, home life mall"

On the one hand, we should continuously expand the category of store stores, bring home appliances, home textiles, home furnishings and household products into the store's business scope, accelerate the pformation of store planning from product layout to space layout; on the other hand, actively adapt to the development trend of escalation of consumption and upgrading from "clothing, food and shelter" to "entertainment education and medical care", and introduce various kinds of experiential living formats such as food supermarkets, restaurants, children's education and training, sports health, beauty and beauty, original art, wedding and so on, and interact with household formats.

Develop and use the big data of member consumption, extend to the upper and lower reaches of the household industry, and create a middle and high-end family consumption ecosphere, so as to meet the needs of cross-border, chain development and membership scene experience.

Integration of industrial chain upstream and downstream to build home ecological chain

In the next 2-3 years, it will organize new retail exhibition, intelligent cloud exhibition, children's education and entertainment exhibition around home and lifestyle, so that the exhibition will become an incubator and booster for the future development of the home.

At the same time, we will speed up the chain layout of intelligent logistics network and create the future competitive advantage of enterprises. We have studied and confirmed the business mode, development strategy and functional planning of 500 acres of Baodi intelligent logistics park in Tianjin, which include storage distribution, delivery and installation, customized processing, brand display and life matching. Finally, we will clearly define the commercial location of supply chain integration center, which is characterized by "home furnishing large pieces of home service", providing customers with the last mile of home service, solving the pain of industrial services and improving the service experience of consumers. It is planned to start construction in early 2019 and put into operation at the end of the year.

The development strategy of intelligent logistics will be divided into three steps. The first step is to make Tianjin Baodi logistics park a model, clear business models, summarize operational management experience, and train management team; the second step is to replicate business models in key cities in 3-5 years, carry out the construction and operation of key projects and form brand effects; and the third step is to complete the national layout and become one of the core business segments of the future.