Europe And The United States Fast Fashion In Taiwan, GU Fever Counter

The European and American Korean fast fashion has successively reduced in the Taiwan, Japan's fast Marketing Group's UNIQLO and GU are still optimistic about the Taiwan market continuous exhibition shop.

Among them, GU entered Taiwan for fifth years this year. In the first half of the year, it was ready to open four stores in Banqiao, Nankang, Taichung and Kaohsiung. At the end of the 13 year, GU, director of overseas affairs, pointed out that the first pavement shop in Taiwan will be opened in Chung Tak, Taichung. It is estimated that two digit growth will be seen in the new year's performance.

Taiwan's fast fashion market, however, has been saturated for seven years. The industry has analyzed the main impact of cross-border electricity supplier shocks. Last year, FOREVER 21 closed Taipei's Xinyi District, and the Eastern District stores were clearing the warehouse. The SPAO and MIXXO of the Korean E-LAND group also withdrew. Europe's ZARA, H&M and other exhibition shops were conservative; the American GAP was turning to the electricity supplier and outlet, and the Japanese UNIQLO and GU continued to compete with Taiwan.

Suenaga Zhimin stressed that in such a difficult environment, Taiwan is still one of the highest growth areas in the GU overseas market. Currently, GU's overseas layout includes Taiwan, China, Hongkong and South Korea. Among them, Taiwan currently has 11 outlets for its e-commerce channels, while China has only 10 stores. Taiwan will accelerate its expansion this year and is expected to open to 15 stores. One of the challenges is that Taichung is expected to open its first overseas Road shop in May.

The operation scale of Chong de Road shop in Taichung is 220 Ping, which is different from that in Japan. It will focus on consumption tendency in this area. For different consumer needs, such as many elderly people, it will increase the silver hair shopping service.

According to the recent announcement of fast Marketing Group's earnings, GU's global revenue came to 65 billion 400 million yen in the previous quarter and increased by 7.7% annually, mainly due to the timely adjustment of commodities, including sports, knitwear and other sales. As for the sales section of Taiwan, the hot autumn and winter sales are casual shirts, including T and hooded T, including boys and girls.

In addition to speeding up the exhibition in the first half of this year, GU will also respond to the expectation of Taiwan consumers on the commodity side. It will expand the area of children's clothing counters, estimated to expand 1.2 to 1.5 times, and the accessories will further expand.

GU emphasizes that Taiwan has fewer children but has a high demand for children's clothing. Besides, casual shirts can be used to match parents with parents, which is also a hot selling factor.