Alibaba Pushes APP Global Rival Amason To Compete In India

Alibaba invested in India electric business enterprise Paytm has launched the shopping App - PaytmMall, competing with local electric giant Flipkart and global rival Amason.

PaytmMall modeled on the operation mode of Tmall in China. This App was released when India's online shopping market matured due to the competition between Amazon and Flipkart.

In 2016, the India electricity supplier industry can see that Askme and other enterprises collapsed, such as Flipkart and Snapdeal, also layoffs and cut costs, and strive for profit.

In order to compete with Amazon, India enterprises are struggling on the way of financing.

What is the final result?

In 2016, the growth rate of the electricity supplier industry was only 12%, a decrease of 15 times, and the sales volume was 14 billion 500 million dollars.

According to consulting firm Red Seer Consulting data, in 2015, India's electricity supplier industry's revenue was close to US $13 billion, an increase of 180% over 2014.

Alibaba has been investing in the electricity supplier industry in India, which has injected $200 million into Paytm. After the round of financing, the Paytm value is 1 billion.

Paytm has provided an electronic commerce sales platform for 140 thousand local sellers in India, providing consumers with various products, and establishing 17 logistics centers to accelerate product delivery.

The company aims to become the leader of India's electricity supplier market.

In order to compete with Amazon, Paytm plans to provide more than 1 billion kinds of global e-commerce products for the upcoming festival activities in August.

According to market data, there are nearly 500 million kinds of products at Amazon India station, and nearly 50 million products on Flipkart and Snapdeal platforms.

A person familiar with the matter said: "Paytm can take advantage of Alibaba to bring Paytm to sellers in Southeast Asia (Lazada), the US and Europe, and the scale of Paytm will be two times the next two years."

The company said it would provide India consumers with a shopping environment combined with shopping malls to ensure high-quality and qualified products on the platform.

SaurabhVashishtha, vice president of Paytm, said: "the new App will have a new function Paytm Bazaar, enabling consumers to acquire most of the domestic products and some overseas products."