Net Red Marketing How To Keep Abreast Of Trend, 2019 8 Big KOL Marketing Trend Forecast

There is a motto in English, "there is no joy without paying."

The same is true of KOL marketing in 2019, even though there will be some cost and pain in this process. With the industry becoming smarter, more quantifiable, more robust and profitable, the prospects of KOL marketing are unlimited.

The following are 8 predictions for the 2019 KOL trend, which is derived from the founder and CEO Edward East of Billion Dollar Boy, KOL marketing agency.

KOL marketing will eventually take a place in marketing.

Agencies, customers and platforms are trying to solve some of the existing problems in the industry, such as how to quantify, eliminate fake powder and win customers' trust.

At the same time, the customer will supervise to ensure that these problems are solved through the marketing plan, rather than after marketing activities.

In addition, due to the new network of red and a large influx of funds, KOL marketing will start to make more use of e-mail marketing, Internet marketing and content marketing mode.

Artificial intelligence and machine learning will become the driving force of KOL marketing.

Artificial intelligence and machine learning will become the first solution to improve measurability, to find return on investment and authenticity of fans.

From image recognition to the elimination of fake powder and junk mail programs, and then to judging the marketing effect and language processing, artificial intelligence and machine learning will be widely applied in the 2019.

Last year, the product of "Billion Dollar Boy" StoryTracker used artificial intelligence technology to help brand users search, save, download and analyze Instagram dynamics. This basically eliminates the trouble of manual tracking marketing activities, and saves a lot of time, money and energy.

Instagram the trend of eliminating fake powder will bring great changes to the KOL marketing industry.

For brands, this trend is absolutely beneficial.

The marketing participation of the brand side will depend solely on the quality of the net red and the size of the audience. The elimination of fake powder will strike a large part of the false red, but it can also give the brand a greater confidence in its net red investment.

The big networks will continue to launch their own brands, and the scale will be bigger.

In 2018, many visionary net Hongdu achieved great success by launching their own brand. The best example is blogger Arielle Charnas, who released Something Navy and Natalie Off Duty (Natalie Suarez) together with Messi store.

Natalie Off Duty is also a product of cooperation with Inspr. The original purpose of setting up Inspr is to help these net red partners.

The market situation in 2019 will be more suitable for net Hong to cooperate with large companies, establish their own brands or publish series products.

Small brands will give net red a share to exchange for the latter's publicity.

The study found that 75% of brands invest in KOL marketing, many of which are smaller brands. They hope to build a loyal customer base with the fastest speed and the highest cost effectiveness.

However, in the traditional investment mode, these small brands are more and more difficult to get the help of the top tier network. Therefore, the brand will sell part of the shares to these nets. This trend is still in the bud stage, but in 2019, with the increase of net red influence, this trend will become more obvious.

Net red will focus more on the construction of private websites, reducing the risk of Ins interface changes.

Blog is back.

While promoting its popularity and increasing fans, net red will also shift its work content to personal websites or blogs, so that they will have more freedom and innovation space, and gain more control. At the same time, their dependence on mainstream platforms and their interfaces will also decrease, and these interfaces are constantly changing.

Create your own team

For those who have not fallen in the market due to fake flour, their job opportunities are increasing, and the production value of the published products is also improving. So they will treat themselves as an institution and hire their own production team to cope with the increasing workload.

Demand for multiple backgrounds will increase.

Like other areas of marketing, customers will seek more net red in promotional activities, and now the market has shown this trend.

This will bring about changes in the whole industry's demand for talent, because the traditional KOL marketing can no longer meet the needs of brand promotion.