China Has Become The Second Largest Market In UNIQLO, Accounting For 25%.

In recent years, under the constant impact of the electricity supplier, ZARA,

Sales of such brands in the Chinese market are sluggish, brand coverage is decreasing and production is decreasing, but there is a special case in these brands -- UNIQLO.

According to relevant data, in 2018, UNIQLO accounted for 25% of the Chinese market, and China became the world's second largest market for UNIQLO brand.

At present, UNIQLO has more than 660 shops in China and more than 150 cities in China.

And in the past few years, Tmall ranks the first in the eleven big promotions of Tmall, which shows that UNIQLO has become the first choice for many young people to shop.

The reason why UNIQLO is popular is that it has to mention the new retail mode of the brand's digital pformation strategy.

Ma Yun put forward the new retail mode in October 16. Before the new retail mode was hot in the electricity supplier, UNIQLO started to build its own brand new retail.

Wu Pinhui, CMO of Greater China in UNIQLO, said: "the essence of new retail is to be loyal to the needs of customers from the perspective of customers."

Serving customers is the core of the new retail mode of UNIQLO.

UNIQLO's clothing design concepts are all basic and versatile, no matter how they match, no mistakes will be made, and products will be well drawn and customers will experience comfortable upper body.

In addition, in 2018, UNIQLO launched its flagship flagship store.

On line, users can enter not only through official website, official app, WeChat applet, but also through line scan code.

The flagship flagship store has merged multiple offline and offline scenes, and consumers can see the latest news about products at the first time.

Including new product listing, preferential situation and collocation proposal, it can purchase at any time and anywhere. Online, besides detailed information about products, you can also check the inventory, color and size of all kinds of goods, such as stores, stores, and give consumers the most accurate information and more choices.

At the same time, online ordering and offline pick-up mode not only solve the pressure of electronic store and distribution of UNIQLO, but also save customers' waiting time to a great extent.

Online buy line replacement, A underground single B pick up, store self mention and other functions also meet the needs of customers more and more diverse.

The shopping guide is also complementary to the flagship store. The shopping guide is patient to select clothes for customers, modify the trousers length freely, and provide quality products and services to customers in many ways.

Consumer demand is growing in a trend of trend, and the flagship store has also made some adjustments. For example, consumers can find perfect information about the goods online, sharing functions can be forwarded to the circle of friends, share the shopping experience with you, and recommend good things for friends.

In general, UNIQLO's all innovations and changes are inseparable from the brand value of the Life Wear.

The new retail mode of UNIQLO does not mean that it is more advanced and novel. Instead, it stands at the customer's point of view, attaches importance to brand content and customer feelings, and strive to create quality products and good customer experience. This is also the most worthy reference for other brands.