New Action! Fosun Set Up "Fuxing Fashion Brand Management Company"

Recently, Fosun Fashion Group officially announced that in order to better serve the brand development of Greater China business, the Fosun Fashion Brand Management (hereinafter referred to as FFBM) is set up as a brand operation company.

It is reported that FFBM is committed to providing comprehensive management services to the brand, including retail and wholesale, merchandise sales, marketing and communication management, as well as providing human resources and complete backstage support.

In addition, the FFBM team is strong and has an average of over 15 years of operation experience in China, and has cultivated many fashion brands in China in the past 20 years.

Cheng Yun, chairman of Fosun fashion group, said: "we are very excited about the establishment of FFBM. This is an important milestone in the critical stage of our development at Fosun fashion group, which reflects our determination to continue to expand our internal operation capability."

Fosun fashion group is an important component of the happiness section of Fosun, focusing on the deep operation and global integration of clothing, jewelry, leather goods, footwear and other related fields.

Its operation mode is integrated into strategic investment and industrial operation. It has the French high-end fashion brand Lanvin, Austria high-end underwear brand Wolford, the American high fashion brand St. John Knits, Italy high-end men's wear brand Caruso and Germany fast fashion clothing company Tom Tailor and other brands.

Fosun international frequent upgrading of fashion industry aims to help its FM star fashion group to focus on fashion business platform.

And its acquisition brand, whether Lanvin or Wolford, is now in urgent need of the global resources of Fosun international to enter a new round of business expansion.

The establishment of Fosun fashion brand management company will not only broaden the scope of Fosun fashion group, enable it to control and support the performance of its brand, but also increase the value of these brands outside their home market.

It is noteworthy that, for Chinese investors, this year or a good time to buy European luxury brands, more and more European luxury fashion brands will be invested by Chinese investors in the future.

With the increasing pace of mergers and acquisitions, not only has Chinese enterprises made an international choice.

How to better operate these brands has become a top priority for them.

Can fosheng, a medical origin, seize the challenge of the new industry, so as to catch up with the fast train of consumption upgrading?

I am cautiously optimistic. We look forward to the successful entry of Chinese enterprises into the top of global luxury goods.