Tailoring The New Format: 3D Customized Technology To Pform Japanese Apparel Industry

Japanese media said that more and more clothing stores began to introduce digital technology to tailor the products, providing every customer with perfect products that fit their personal figure.

The fast retailing group's UNIQLO brand has begun launching instant testing services at some stores.

The store also launched customized services at shoe store.

As the size data is the key to effectively provide purchase suggestions and product manufacturing, the store is catching up with the footsteps of ZOZOTOWN, a clothing sales website.

According to the Japan economic news website reported on February 22nd, this is a UNIQLO store located in Tokyo's capital district.

In the 3D measuring room deep in the fitting room, there are 16 scanners to complete the measurement of body data in an instant.

There are also data on the length of the arm, waistline and foot length in the display screen and the image of the person being measured.

When you enter these data on mobile APP, you can compare it online.

Fast marketing has opened up a new format of "information manufacturing and retailing" using customer data, and obtaining correct measurement data is a pillar of this format.

Some department stores are also introducing digital technology to measure sizes for customers.

On the 20 day, the ECCO shoe brand of the Danish shoe brand of Shinjuku Shinjuku restaurant was equipped with two measuring instruments.

In addition to measuring the width and length of the foot, it is also possible to record the activities of the joints such as the curvature of the tiptoe.

About an hour later, the inside of the shoe can be printed from the 3D printer in the shop.

Takashima Ya's Japanese Bridge store introduced the 3D measuring instrument in the shoe store in September last year.

The scanning equipment can complete the foot type measurement in 10 seconds, and select the most suitable shoe type from 288 kinds of samples.

The clothing counters of department stores are still competing with fast fashion brands and e-commerce providers for intense customer competition, the report said.

Originally, tailoring is the strength of a physical store. Menswear counters usually have customized services.

It is said that the introduction of digital measurement in Gao Dao house has achieved results, and has expanded channels of communication with customers in terms of material and color selection of shoes.

If more and more customized products based on measurement data are available, the phenomenon of cheap inventory in physical clothing stores is also expected to decrease.

The above measures are also aimed at countering ZOZOSUIT products.

While launching its own brand business, ZOZOTOWN launched its upgraded 3D modeling tights ZOZOSUIT in 2018.

Customers only need to wear this tights in their own homes. They can take photos with their smartphones and measure their body shape. Based on the measured data, the website provides customers with the right style or personalized customization.

The biggest problem with buying clothes online is that the size is not appropriate, the report said.

This kind of service that does not need to go to a physical store to buy clothes fit is an epoch-making business model.

Although ZOZOSUIT has sold 1 million sets, Maezawa Tomosaku, according to the president, has fewer people who actually measure their size.

Besides the time needed to change clothes, the accuracy of measurement is also a problem.

Some consumers who participated in the volume customization service reflected that the sizes were deviant.

Liu Jing, chairman of fast marketing group, once pointed out: "if you want to wear a custom suit, or go to the store to tailor your clothes,"

Reported that, but the collection of body 3D data research and development is still active, mobile phone measurement technology is indeed progress.

Original Stitch, a custom tailored website for men's shirts, launched in November last year the service of using artificial intelligence to measure body data simply by taking photos of smart phones.

If a cell phone can know a more accurate size, it can also buy clothes that fit well without going to the store.

Is the main battlefield measured at the store or at home?

This will also have an impact on the development trend of the fashion industry.