What Drives The Future Of Clothing?

The first impression of ADAY brand can be described in terms of minimalism and abstraction, but simply behind it is a solid effort and wisdom to extract it. Now, on the road of self growth, ADAY has subverted the traditional fashion concept through continuous innovation and efforts, and has set up a brand new sustainable fashion style standard.

1. sense of Technology

ADAY works with engineers all over the world in the production of products, carefully screened advanced hi-tech fabrics, so that clothing has adjustable temperature system, and wrinkle resistant.

According to the founders, the reason is that we hope that the brand will initially establish the world's leading tonality, and the application of science and technology will enable you to stand out in the competition and make continuous progress. In the process of making clothes, many times feel that you are creating the future clothing from the details.

2. single supply chain

ADAY brand clothing is a single supply chain directly oriented to consumers, saving intermediate costs.

3. no seasonality

The original intention of ADAY founder in establishing a brand is to simplify people's wardrobe and consciously simplify our way of life, just like their brand slogan: Do More With Less!

With such initial inspiration and inspiration, ADAY's clothing has no seasonality, and it will become a necessity in the wardrobe of customers, that is, any weather and occasion, these clothes can be used.

You can also understand that they are ten thousand years old, classic, basic money.

ADAY is the main category of three types of foundation coat, including vest, T-shirt, and turtleneck sweater, which can meet the basic needs of daily life. At the same time, it has unwittingly simplified the way of life. Yes, they want to create the concept of "capsule Wardrobe".

4. sustainability

Besides the product design and supply chain, ADAY's brand highlights are still quietly changing the way people shop.

First of all, the versatile nature of clothing design means that consumers can buy fewer things. Secondly, ADAY has launched the old clothing recycling business, that is, when consumers buy ADAY brand clothes, when the clothing life is exhausted, consumers can donate it to the brand, then they can exchange the purchase points, and the brand also encourages consumers to recycle with them, promoting the global environmental protection and sustainable development.

Recently, ADAY's newly launched plant BAE plant clothing was made from beech wood pulp and Iceland seaweed fiber, creating the first brand of plant fiber material.

The micro modal plant fiber is inspired by natural environment and makes full use of renewable resources.

Because the micro model of beach forest is a closed loop system, which is conducive to circulation and regulating respiration, and plant fiber has now been proved to be a more sustainable cotton substitute.

At the same time, seaweed is a widely used plant. It is carbon free. About 70% of the world's oxygen comes from Yu Haizao. Many algae contain anti-inflammatory and antimicrobial agents. The most important thing is that its adsorption capacity to carbon dioxide is 20 times that of forests.

The ADAY team said they liked the process of lighting up renewable resources and recycling. The custom grade Repreve yarns used before were made from water bottles, which can be understood as a jacket made of 41 bottles.

In fact, the team is very hard to find plant fiber materials, because the brand's main environmental protection and sustainable tonal will have limitations when choosing.

For example, the traditional basic clothing used cotton as material, in ADAY will be denied, because cotton is not sustainable, this is contrary to the original intention of development.

The founder said: "we want a comfortable, soft and versatile fabric with luxury and consistency."

Therefore, after a variety of experiments, an alternative solution was found -- Sustainable micro modality plant fiber, mixed with beech wood pulp and Iceland seaweed fiber.

This mixture is based on 90% of plants, and its main component is sustainable cellulose.

Meg, He and Nina, co-founder of ADAY, said: "every innovation, exploration and use of new resources, and the establishment of sustainable supply chains are all challenges for themselves.

People can see from our conscious design process that the product will be simple and practical, and adhere to the classic contour and concise line design. Every time we adjust the details, we will ask ourselves: will we keep this idea going on? "

ADAY has no seasonal trend like other fashion brands. In the process of operation, more time is spent in product testing, learning customer feedback and continuous testing to improve the brand, so that it can continuously improve and update iterations, so that each piece of work is loved by more people.

Our most popular bottoming pants are going to be updated almost every two months.

The founder of the futuristic clothing brand is two girls. Meg He is from Beijing. Nina is from Frankfurt. They have the background of yoga teachers and gymnasts, and two people meet in London. The brand ADAY that collides together is now growing up in New York.

Nina: "when I was a teenager, I bought a lot of things. When I was in my twenties, I threw a lot of things away. After all this, I slowly precipitated a simple mentality, which is more about experience rather than sense of ownership in my life.

At the same time, I began to think more about the great product design and hope to achieve the ultimate dream of minimalism.

A few months after the creation of ADAY, I walked into the nature, fully felt and did a lot of self reflection. During the period, I also read two books, Yves Chouinard's Let My People Go Surfing and Michael Braungart and William William jointly created "Xie", which made me really broaden my horizons and let me see the commercial influence.

So now, I think that creating a good product or company means to focus on creating a better future.

Meg He: "in every day of my life, I consciously choose everything I do, because every choice we make to life is to choose who we will be.

This year, after my business, my partner and I decided to buy an old yellow school bus and reused it to pform it into a 198 square foot solar (3.820, -0.03, -0.78%) house.

This kind of sustainable reutilization, in which we design and build ourselves, is more meaningful to our life than living in an apartment. "