In The New Consumption Era, The Consumption Trend Of Goddess "Yue Ren Style" Is Obvious.

Behind the upgrading of consumption, the strength of women's contribution should not be underestimated.

According to the consumption report released by financial union of Tencent 360, nearly 40% of Chinese families are currently in charge of daily expenses by their wives. Among them, over 20% women earn more than half of their monthly income.

In the proportion of personal consumption to household consumption, the number of women who spend more than 30% of their monthly personal consumption over 27.01% of their total consumption is nearly 4%.

Obviously, in the new consumption era of consumption upgrading, the strength of women's contribution can not be underestimated.

Where do all the goddesses spend their money? A survey of 360 shows that in addition to hard spending on daily food and clothing, women spend significantly more on clothing and beauty than men.

The independent women's consumption report released by Tmall shows that more attention has been paid to the growth of women's "self satisfied" consumption.

According to the comprehensive estimation of economic strength, self promotion and self satisfied consumption, the women's independence index released by Tmall shows that women in big cities are more independent. In the cities with the highest independent index, Shanghai, Beijing, Guangzhou, Shenzhen and Hangzhou did not miss the top five in suspense.

At the same time, the town young women are also on the rise. The potential index of Hainan, Hunan, Miaoli and Guangdong Jieyang is the highest.

It can be seen that in the past two years, the unit price of female consumer on Tmall has increased year by year, up 8.85% in 2018.

The consumption power of women in the quasi tier cities is directly related to the north, and the highest price cities are Shanghai, Hangzhou, Beijing, Nanjing and Xiamen. Guangzhou and Shenzhen fall out of the top five, with the highest growth rate being Shanghai and Xiamen.

It is noteworthy that books, tourism products, no steel ring underwear, flat shoes, flowers and other consumer oriented consumption is booming.

Tmall data show that over the past year, explosive growth in medical health, steel rim underwear and flower products has increased by 81.03%, 61.95% and 124% respectively.

More and more women's consumption concept tends to "please themselves". They don't care much about the outside world's eyes and pay more attention to the comfort of their health and their dress.

For example, in Tmall, women's underwear without steel rings is most popular.

Public figures show that during the 618 period of 2018, the top ten sales of Tmall underwear sales were all without steel ring underwear.

At the same time, the main brands of the underwear, such as inside and outside, have become mainstream in Tmall.

From a geographical point of view, the most favorite province is Guangdong. The top ten women without steel ring underwear are women from Guangdong.

After 00, Hangzhou's consciousness of refusing to tie up was the most advanced, and orders increased by 340.51% over the same period.