Lazada Hosts Fourth Cross-Border E-Commerce Conference In China

The bonus of this cross-border electricity supplier trade may be small and medium-sized in China.

The last wave that can be grasped.

Bonus.

And this wave of support will not be less than ten years ago when Taobao supported the brand.

According to the world clothing and shoe net, in March 7th, many heavy flights to Shenzhen were delayed due to heavy rain.

At the Sheraton Hotel in Futian, there are more than 1000 businessmen from all over the country.

This is an e-commerce platform in Southeast Asia.

The fourth cross-border electricity supplier conference held in China.

Several businessmen who participated in the conference regrets that the meeting has been growing taller every year.

The 1000 people's assembly hall was full of seats, and the merchants who could not find their seats were crowded to the top of the wall.

The conference obviously made them fruitful. In the conference session, leaders of Southeast Asian countries staged a decent business meeting.

National webmasters in Singapore, Thailand and Malaysia have no secret of their hunger for cross-border businesses.

Lazada Jack, chief operating officer of Thailand national station, has just concluded that Thailand is the largest cross-border market in Southeast Asia. Singapore's top owner Louis immediately said Singapore was the richest and invited more than 1000 businessmen to go abroad to explore the market.

The host picked up the tickets for the business.

After knowing that the price of air tickets in Thailand was the highest in three countries, Jack quickly added, "we are free of sign, saving 400 yuan."

There was a burst of laughter at the scene.

Even he could not help laughing.

The conference has released a definitive signal that in the past few years, the business platform of Southeast Asia has been laying the foundations of infrastructure.

And from this stage on, Lazada seems to be planning another path.

From infrastructure construction to business expansion

It is estimated that from April this year, Chinese sellers do not need to enter the Lazada platform by invitation. They can submit applications directly in the self-service system, and they will become Lazada businesses after the audit is completed.

In addition to welcoming new businesses to enter, cross border sellers entering the main channel of Lazada "global selection" will also upgrade to the 2 edition, which is more marketing opportunities and data tools behind the upgrade. "Global selected" products can provide consumers with standard logistics services received within 7 days.

In addition, this year, Lazada will set up overseas warehouses in more countries, expand the 72 hour logistics of 6 countries, and meet the logistics aging demand of new categories such as beauty makeup.

Many of these businesses are eager to see these deterministic policies, and a fast selling businessman is excited by the staples attached to the director of investment, and several businessmen sitting next to him hope that he can share business cards.

In addition to the openness and certainty of Lazada, the excitement of businessmen is still in the big data of Southeast Asian market.

Lazada joint chairman Ying Jing said that Southeast Asia's population aged 20 to 45 accounted for more than 45%, Internet penetration reached 50%, and the market space was huge.

In the 2018 double 11 and double 12 shopping carnival, Lazada's user visits reached 1 billion 300 million people, a record high.

Printing well

Google and Temasek jointly released research report, with the popularity of the Internet and smart phones, the Internet economy in Southeast Asia will break through 240 billion US dollars in 2025.

Among them, the volume of e-commerce pactions is expected to grow more than three times, more than 100 billion U.S. dollars.

Data show that Internet access per capita in Philippines has exceeded 10 hours, the number one in the world, and Internet access in Thailand is 9 hours in third, and Indonesia and Malaysia are 8 hours.

The proportion of online shopping is not the same as that of Southeast Asian people. The proportion of Internet retail accounts for Singapore, for example, only 3.4%, while China's Internet retail accounts for 23.6%, and Hangzhou is nearly 50%.

The essence of electric business lies in buying and selling.

In the gradually prized Southeast Asian market, once a suitable commodity enters, it may stir the market activity.

A large number of cross-border trade in China, Lazada also has its own "small abacus": domestic businesses are more skilled in the way of e-commerce, coupled with the support of platform traffic, we can imagine that there should be a number of good brands in Southeast Asia to stabilize their feet.

These successful cases can help Lazada establish a platform position in Southeast Asia.

Southeast Asian market

Although we are used to call Southeast Asia a market, for lazada, it is actually 6 different countries. These markets, like pearls scattered around the sea, are picked up one by one.

This is related to the geographical location, language and monetary system of Southeast Asia.

Southeast Asia has a total population of 560 million, which seems to have great market potential, but nearly 600 million people are distributed in 12 countries and thousands of islands.

They speak more than 10 different languages, using 5 different currencies, 90% without credit cards, and no Internet payment like Alipay.

This explains why owners of different countries want to win more high-quality businesses for their country.

Despite the demand for clothing, beauty, 3C, and American furniture, there are different categories for each country to develop.

In the past, Ali, Tencent and Jingdong have studied much of the penetration of the electricity supplier market in Southeast Asia, but in fact, although Lazada is the first electricity supplier platform in Southeast Asia, there has not yet been a giant concept in every country in Southeast Asia.

In Indonesia, for example, more than half of Indonesia's top 20 electricity suppliers in 2016 were Indonesian local companies.

Indonesia's electricity supplier market mainly uses the C2C mode, which is more suitable for the development of small and medium-sized enterprises, so that those who want to develop online businesses need not spend too much capital, and do not have to take too much risk.

In Singapore, there is a large market for purchasing.

Ezbuy, the best e-commerce platform in Singapore, was first called the 65 generation purchase.

At first, the main thing was to buy things from Taobao and Jingdong to Singapore, then gradually joined small businesses, such as many Singapore neighbourhood shops, which they bought from China and sold in their own stores.

And such a purchasing platform can also have a good market in Singapore.

The development of these domestic e-commerce platforms may also be an important reason for Lazada to adjust the business strategy.

Before the acquisition of Lazada, Ali was mainly self-employed. Now, Yin well said that apart from the advantages of mother and baby in the original category, it will maintain the platform adjustment and carry out the business that makes the world difficult.

In the light of the current development of electricity providers in Southeast Asia, the major platforms are far from enough to compete with consumers.

It is still our common goal to cultivate consumption habits and attract new users to join online shopping.

Speaking of the advantages of Lazada comparing with other competitors, Lazada joint chairman Ying Jing said that the development of the Southeast Asian electricity supplier market is a matter that lazada will continue to insist on and will not give up easily.

Persistence and determination are the greatest advantages of lazada.

Logistics, payment and other infrastructure construction will also continue to advance.

Ouyang Cheng of Ali research institute compares the Lazada market facing Southeast Asia to the Chinese market Taobao faced 10 years ago.

The mature Ali's commercial operation system is grafted to the dense tropical rain forest in Southeast Asia, and then differentiated operation, gradually opening the electricity supplier market. The opportunities for small and medium-sized businesses to usher in are even far superior to that of China's electricity supplier.

The bonus of this cross-border e-commerce business may be the last wave of e-commerce bonuses that China's small and medium-sized brands can seize.

And this wave of support will not be less than ten years ago when Taobao supported the brand.

More interesting reports, please pay attention to the world clothing shoes and hats net.