The Street Corner INXX, Who Was Born In Hangzhou, Wants To Open The Store To The United States.

INXX, founded in 2013 by Henry Mao and Sam He in Hangzhou, wants to open a store in the United States. At present, the group has set up a logistics center in New York, and has launched the official website of the US version. The Japanese actor and musician Yosuke Kubozuka continues to be the spokesperson of the brand.

INXX is the company of tide brand (thematic reading) buyer collection store. There are four major business segments, namely, the location is relatively light and luxurious, and the annual INXX price tag is around 2000 yuan.

To meet the low income group of young people, the price per unit price is between 600-1200 yuan, the inxxstreet Street collection shop with higher cost performance.

More high-end positioning, the collection of high-end designer brands from all over the world X Concept Stage concept buyer shop.

And the high-end sports brand INXX SPORT, which combines high-end sports, extreme sports, sports functions and street culture, has also settled its first store in Hangzhou Kerry Center last November.

Besides INXX brand, its stores also sell more than 100 international brands such as HBA, KTZ, Rick Owens and Yeezy.

In the distribution of goods in stores, it usually consists of more than ten brands, of which INXX owns 80% of its own brand.

Last year, brand co founder Liu Kun revealed that in 2017, all businesses added up to nearly more than 400 million of the total revenue, including 80% of INXX buyers.

The proportion of loyal fans of INXX is about 10%~20% of all customers, and the repeat purchase rate has increased from 20% at the beginning to 50%.

At present, INXX has expanded its market through direct marketing, franchised and joint ventures, and has opened more than 110 stores nationwide. According to Liu Kunneng, the proportion of its direct operation, joint operation and franchise is 4.5:3.5:2. In the future, cooperation (joint venture, franchise) and direct operation will be controlled at 55.

In the future, INXX hopes to become a trend incubator for designers of the global trend. It is open to designers to take the form of hatching, and will not imprison their designs.