Jingdong Shopping Circle Recruits Super Partners With Exclusive Agents.

Recently, Jingdong officially released the "super partner" plan of shopping circle, ready to invest tens of millions of cash, plus 100 million exposure, hatched out a group of shopping circles "grow grass to reach people".

This means that Jingdong also wants to make a similar "Xiao Hong Shu" Da people's content grass planting community platform.

It is understood that in order to hatch the shopping circle "grow grass to reach people", the Jingdong has also formulated a closed loop support plan, which has made a lot of tilt in brand cooperation, traffic distribution, packaging and promotion.

First, when it comes to brand cooperation, the super partners will enjoy the huge advantages of the shopping circle in brand cooperation resources when they enter.

Secondly, in terms of traffic distribution, shopping circles will be exposed to billion level exposure. After the entry of super partners, the advantage of content exposure weighting will be gained, giving priority to enjoying traffic support in the content scenes.

In addition, in the aspect of packaging promotion, shopping circle platform will recommend super user account in the information flow and attention scenarios, so as to protect the growth of super partner account fans.

At the same time, Jingdong will conduct user sharing courses in the user community, strengthen the positioning and influence of people, and support the account operation strategy and content thematic packaging.

It is worth mentioning that in this "super cooperative" recruitment activities, Jingdong shopping circle will also implement the "broker plan", that is, every super partner will be equipped with exclusive broker, from the introduction, education, business cooperation, the whole agent 1V1 docking, in the account location, content production and other aspects for super cooperative people to make plans.

In recent years, Jingdong has continuously improved the function of WeChat shopping circle.

Billion power understands that in April 2017, Jingdong WeChat shopping circle formally launched the circle function. Users can take seats according to their personal interests.

It can not only communicate with people at all levels in real time, but also exchange and share dry goods through the drying list of friends circle.

In May 2018, Jingdong shopping circle on-line grass TV column, November, Jingdong shopping circle online small program.

In early 2019, Jingdong shopping circle officially launched the "UGC content repository open energy plan". Users' high-quality original content is not limited to the shopping platform single platform, but covers more platforms and scenes, besides the Jingdong shopping scenes such as merchant shops and detailed evaluation.

These high-quality original content will also be sent to QQ browser, Baidu browser and many other social platforms outside the station, so as to value the original shopping guide.

Today, the super partner's recruitment of super partners in shopping circles is a further improvement of the shopping circle content grass planting community.

In fact, at present, in terms of content grass planting community platform, besides Jingdong, Ali is also constantly investing.

In addition to investing in small red books, Ali is also building a grass planting community with its own content. Taobao has hatched out a series of grass planting platforms such as onion boxes, Taobao live broadcast, wow videos and so on.

Some analysts believe that from Taobao to incubate the content of grass platform to Jingdong shopping circle "super partner", the traditional e-commerce platform for content grass products more and more attention.

It will become a trend that every big business platform will train the content grass planting platform.

"With the input of the major platforms to the content grass planting platform, the opportunity to reach the content will become more and more."