Fashion Week Looks At The Trend Of Gender Integration: Girls Wear Big Brother, West Boy, Single Lace.

The fashion show is not new at all, but this year's fashion week seems to be abruptly swept away by gender fusion. By redefining the traditional concept of men's and women's clothing, boys begin to wear lace and girls wear shoulder pads.

Men's wear and women's wear are no longer rare, but now they are moving towards another blurred boundary and are responding quickly to the market.

2019 what is popular?

Gender integration or a major trend?

There are brands that directly integrate gender fusion as the theme of the show, such as Gucci's "multiple masks", that is, mythological characters are Hermaphroditus of hermaphrodite mythology.

Dior rebellious Teddy Girls, extract the classic remodeling female strength, Alexander McQueen Celtic warrior goddess, MASHAMA is also the awakening of women's self-consciousness awakening......

More and more brands are starting to focus on gender itself, unique, independent, confident women and gentle men.

Lanvin's official release also shows that the ability of new creative director Bruno Sialelli to seamlessly pition between men and women will give Lanvin a favorable position because luxury fashion is tending to obscure the boundaries between the sexes.

The "2019 China fashion trend report" released by Taobao new power week shows that between January 2019 and March, the search volume of this type of product increased by 317% compared with the same period last year, and the turnover increased by 139% compared with the same period last year. Chen Yao became the most popular star in the women's suit.

From this point of view, whether the fashion week representing fashion trends or the electricity supplier data representing market trends, whether it is the concretion of women's power or the breaking of label binding by men, is enough to prove that gender integration is becoming one of the directions of market and trend.

It is worth noting that gender integration is not to reach a consensus on gender unification, but to break the restrictions of gender concept elements and lead fashion to be more diversified and individualized.

Gender integration in the show

The gender fusion of the show is mainly manifested in exaggerated shoulder design and loose profile, including not only the category of suits, but also the design of wider shoulders and shoulder pads to make the dress more spiritual.

The elements of traditional women's labels, such as chiffon and lace, are also embodied in men's clothing, showing different aesthetic feelings in the way of designers.

Trend report shows "big reversal" of fashion elements

According to the report, the number of women's suits increased significantly. According to the growth trend of the number of buyers over the past few years, the number of women who own suits will be far more than that of men in 10 years. The average female will have a suit, of which the hottest Western-style product is "big brother West", that is, a tough suit.

Search for the top three of the same suit with Chen Yao, Ni Ni and Tang Yan in conjunction with the star helper. The turnover is up to 139% and the search speed is 317%.

Meanwhile, in 2019 1-3, men's search for lace men / fluoroscopy men / country tide increased by more than 100% over the same period last year. Lace men and fluoroscopy costumes were as high as 119% and 107%. Earring men / flower shirt men also increased 69% and 49% over the same period last year. While women wear more and more "A", boys are becoming more and more diversified in dress, pink, lace and perspective. This is also evident in Gucci, Maison Margila and other shows.

Elements and colors are being blurred by the sex labels they have been given. Nowadays, the boys who are looking for eyebrows and make-up also need to dress up in a fine dress.

The rejection of stereotyped sex labels, or the good beginning of the trend of gender integration, can also bring fashion industry into a more diversified era.

In fact, when it comes to the popularity of western style clothes, we have to mention how the suit is made from men's exclusive dress. After the pformation of Yves Saint Laurent, the men's elements are used in women's clothing. The first women's suit introduced in 1966 has become an epoch-making feature of men's wear.

In the age of feminism, the appearance of smoking suits gave a vent to women who wanted equality and freedom, so suits could be regarded as a concrete representative of the affirmative movement.

After decades of development, smoking suits have become more neat and simple.

The integration of the feminine curves and the neat lines of the suit is seamless, and now it has gradually developed into more kinds, such as casual leisure suits with more casual design, or structural improvements from shoulders.

Men who are also interested in fashion, which are defined as female elements, are also an improvement in the choice of dress. In the age of Saint Laurent, men were not allowed to wear trousers, nor were men allowed to wear feminine clothing.

But the vanguard of fashion is not limited by the times. Today, it is also proved that the labels imposed in those times are not correct, and the forward meaning of fashion is also here.

In addition to the diverse styles of fashion design, the model of fashion carrier has been more and more cross gender events and more and more models in recent years. It is also a trend that is taking place and will continue to develop. All these indicate that "sex" is no longer a contradictory concept.

Whether the girl likes "big brother West" or the fine boy that the boy likes, this asexual trend from the fashion circle is rolling into the market.