This Year, 3. 15 Why The Magic Underwear Is Still Flickering By The Media?
"4 years of marriage, no pregnancy, wear this suit 2 months pregnant."
A number of media on the 3. 15 day exposed the sky price underwear "midrib Laca" suspected of false propaganda.
But recently, a reporter's investigation found that such a group of "midrib franchisees" are still active in Beijing, so that customers are allowed to take part in clubs to brainwash their brains.
In addition to claiming that there are energy stones in underwear, "salt for 3 minutes, salt is not salty", "founder and Yuan Longping are equally famous", it also claims to increase the chance of pregnancy, and even cure the "moon disease".
Unannounced visits
Magic underwear appears in clubs, "franchisees" take turns selling
In this year's 3. 15, the "franchisees" of the midrib made false propaganda about the underwear. They were exposed by the media. They claimed that the underwear was injected into high-tech infrared and sewed into "energy stone", not only to create beautiful body curves, but also to treat, alleviate and prevent dozens of diseases, including obesity and mammary gland hyperplasia, and even improve the probability of pregnancy.
After a number of media reports, midrib Laca body plastic underwear has removed most of the online stores, and has closed most of the stores on the market.
But reporters found that on the market in Beijing, there are still some "franchisees" in the use of false propaganda means, the function of a common plastic underwear said fantastic, fickle customers to buy.
In March 28th, Beiqing Bao reporter came to the Museum of landscape treasures in Shili River according to the agreement of the purchaser according to the agreement, and led by the staff to the beautiful and healthy Mountain Club in the corner.
Huang Xia, a staff member, said that the whole museum of landscape treasures is their own. Not only that, the club is a global chain, there are 37 in Beijing, among which Majiabao, Xi Er Qi, Chaoyangmen and Gaobeidian are large.
The 37 clubs are different from other "beauty clubs" on the market. There is no massage, fat reduction exercise, nursing and other items. The only product is the midrib Laca underwear.
Huang Xia said that the underwear is a product of Nanjing midrib Technology Development Co., Ltd. (hereinafter referred to as Nanjing midrib), but there are many fake goods on the market. In order to prevent this phenomenon, they decided to sell it only in the clubhouse.
"Underwear here is not seen in the market."
Later, she led reporters to a small room with several tea tables filled, and two plastic models with women's plastic underwear on the wall.
Reporters were arranged to sit at a round table near the wall. There were seven or eight people at the same table. These people claimed to be "old users", "franchisees" and "beauty bodies". After a simple talk, they began to introduce the effect of Laca underwear.
Flicker
4 years of marriage, no pregnancy, 2 months.
"We have Bo Youhou in this dress, according to the human body aesthetic design, you see here, you can give your fat to drain, and put your ass up like this!"
A woman who claimed to be the "beauty division" of the midrib group began to introduce this plastic underwear. "Besides lady's underwear and men's waist, it can play a role of" close fitting, not tight fitting ", and breathe in summer and keep warm in winter.
And a set of such underwear can be divided into three parts: short chest, waist clip, and hip pants. The total price is more than 6000.
In addition, she said that the titanium alloy memory alloy strip was embedded in the clothes, which is the same principle as the hoop. It can be used for fat drainage. "Some people can see that the body has changed after half a month, and this product is not only thin, but also can correct the spine."
In order to prove her statement, she showed some pictures of scoliosis of the elderly and children, including one of them who had rickets. After wearing two months' shaping clothes, their spine was obviously straighten, and even the skin of the old man had been contracted.
"Why do old people's skin shrink and tighten?"
Ms. Luo, who calls himself "shop manager", said that the underwear was embedded in 15 active volcanic energy stones, and it was adjusted to the human organs and skin by the function of far-infrared ray and continuous microseismic frequency massage.
The most amazing thing is that through vibration massage, it can also contractile the uterus after pregnancy. "Wearing this set of underwear can solve all the problems in the female body."
"Zhang Zhang, who was married for 4 years without children, was later prepared to test tube baby. As a result, he changed into this underwear and wore it for only 2 months."
As for the principle of this magical effect, Ms. Luo explained that infertility is due to the fact that Zhang's body is cold and heavy. "It's like hatching chickens, not enough sperm and eggs to survive."
Ms. Luo said that there are 3 energy stones in the clothes precisely positioned in the uterine cavity, which can carry out 24 hours of continuous energy massage at 299000 microtremors per second to promote blood circulation and play the role of warming palace. "The heat generated by wearing underwear one day is equivalent to 8 kilometers of jogging, 0.5 times the temperature of the uterus, and the probability of pregnancy increases."
It can not only cure "moon disease" but also promote breast growth and promote the two development.
Put energy stone into beer for three minutes and turn white water.
About the constituent elements of energy stone, a franchisee told reporters that this energy stone is a raw stone from Japan's active volcano. It is rich in more than 70 kinds of minerals, and far infrared ray is a patent of its own company, and other products on the market are related to plagiarism and infringement.
But regarding the patent certificate and the relevant qualification certificate, Ms. Luo said that she was not in the shop. "It should have been borrowed from other clubs earlier, but we have experiments to prove that this energy stone has the effect of microseismic frequency."
The franchisee showed an experimental video, putting a string of energy stones into beer, and the beer continued to bubble again. "Once the energy stone is put in, it will bubble all the time. After 3 minutes, the beer will not taste like wine and drink like white water."
They say that it is not just wine that puts the energy stone in the cigarette case. After a while, the smoke does not taste. If it is buried in salt, it will not salty after 3 minutes.
Luo also presented a set of photos, which showed that the old man had many years of lumbar disease, and had to tie the hospital belt to move. Later, he bought a Laca man's waist, and could move normally in less than a week.
Luo said that this is because the energy stone has massage effect, relieving the waist disease of the elderly. "But this product is prohibited from suffering from hyperthyroidism, cancer and people who have undergone heart bypass surgery."
She explained that because the rapid circulation of blood would aggravate the condition of hyperthyroidism and lead to the proliferation of cancer cells, what worries them most is that the blood flow velocity is too fast to run the scaffold of the heart bypass, so it is forbidden to wear these three kinds of people.
In addition to the power stone that can make blood "Pentium", Luo also introduced the far-infrared rays contained in underwear materials, which has "bactericidal effect and can help remove dirt".
Called the founder and Yuan Longping together
And set up research institutes in universities.
They say that such a successful set of body shaping underwear is the founder of Nanjing midrib, who has won the "world brokers Achievement Award" by Mr. Wang Youshan, an excellent entrepreneur.
"You know, Yuan Longping solved the problem of Chinese people eating, and Mr. Wang Youshan solved the human health problems through the far infrared, and the two of them made great contributions to the country."
Several people came up with a cover book containing the brochure of the Xi'an Polytechnic University badge LOGO. In order to promote future research, the group also opened a research institute in the university to study their underwear and cooperate with a teacher in the college.
The full name of the Institute was carefully investigated, but they could not be named.
Later, they began to change the topic to introduce another kind of concentrated essence, which was developed by energy stone.
A woman who claimed to be an "old user" said she needed to dilute the raw pulp before using it. After spraying it on the face, it can promote skin metabolism and feel that the blood vessels are expanding.
In addition, this essence water also contains negative ions, which can cope with eye fatigue, dry eye and oral ulcers. "My eyes are not good. I need to drop two drops of raw eye drops every morning, which is rich in more than 70 minerals and tastes sweet in the mouth."
Reporters observed that no certificate of quality and product descriptions were found in the bottle, only three words and several English words.
No taste after tasting.
"Is it a little sweet?
This essence can not be bought on the market, we send it to franchisees. "
One side of Ms. Luo said, "we have 40 thousand, 80 thousand, 160 thousand and higher stalls. Once we spend enough money, we can become franchisees. The more we invest, the cheaper we get."
And about the future sales, Ms. Luo said, it can be sent to relatives and friends, "family members one point, the 40 thousand yuan of goods will be gone at once."
investigation
Official website product introduction did not mention "energy stone".
What is the official introduction of midrib, a product that is so effective?
Reporters through the Nanjing midstream official website query, only one category called "midrib underwear" close to franchisee products, this product is divided into "black energy" and "golden energy" two kinds, but two kinds of underwear introductions and pictures do not have any "Laca" word, also did not mention "energy stone" and far infrared related content.
The price list of the official website shows that the "gold energy series" is priced at 11770 yuan for 5 pieces, and the black energy series is 6 yuan for 15320 yuan. The most expensive single item is the "black energy series" long pants, which sells for 3080 yuan.
The "golden series three piece suit" introduced in the Clubhouse: the adjusted bra (1880 yuan), a waist clip (2380 yuan) and a buttock pants (2250 yuan), the total price is 6510 yuan.
At the same time, in the "JM midrib beauty" recommended by the club, the reporter noted that there were many advertisements about the essence of the hymn vine and the plastic underwear, but no mention was made of energy stones and far infrared rays.
The reporter called the customer service hotline of the Nanjing midrib as a consumer, and the other party was alert to the call, to check whether it was a dealer or not, and why it needed to buy underwear, and what way to get to know their company.
But they also said that midrib underwear contains energy stones and far infrared rays, and the essence of hymn is also one of their best selling products, but the specific effect of this is to let reporters go to the local clubhouse for understanding.
Collaboration with universities is limited to anthropometric data.
In addition, in connection with the cooperation between the staff mentioned by the club staff and the University, the reporter contacted the clothing Institute of Xi'an Polytechnic University and found the teacher himself on the brochure of underwear.
She said that the school did cooperate with the Nanjing midrib in the early years, but it was only limited to anthropometric data research. At that time, the name of the Nanjing midrib was also querying on the direct selling industry management website. "But in case of accident, we agreed with them that we could only use the objective data of the study."
The teacher said that the school is only responsible for research and data, and project cooperation is only a test of the performance of the product. According to the results of the test, some suggestions are given, including the improvement of shaping effect and aesthetic aspects, and the responsibility for each data provided by them.
But the sales way and energy stone and the far infrared publicity of Nanjing midrib have always been the internal problems of the midrib. Before they were disclosed by the media, they really did not know.
Midrib has been repeatedly punished for illegal direct selling.
The Ministry of Commerce's direct selling industry management platform data show that Nanjing midrib Technology Development Co., Ltd. was granted a direct sales license in August 2006, and was granted 9 branches and 218 service outlets. The direct selling products included 1 categories and 17 kinds of health care equipment, but there were no words such as body underwear and so on.
The website of the Trademark Office of the State Intellectual Property Office shows that the Nanjing midrib company has all the trademarks such as "LACA", "LACA SHAPE-UP FOUNDATION" and "Laca", all of which are clothing underwear.
At the same time, the Ministry of Commerce's direct selling industry management network shows that the company is a direct selling enterprise, but there is not one of the 17 direct selling products, called midrib Laca underwear.
In October 11, 2018, it was fined 200 thousand yuan by the Jiangsu Administration for Industry and Commerce on the grounds of illegal direct selling. Many times, due to unfair competition and other reasons, the relevant departments were punished by administrative punishment.
In addition, in October 30, 2014, the law enforcement officers of the Guangzhou Municipal Bureau of industry and Commerce inspected the operation place of a Nanjing midrib located at 126 Whampoa Road West, Guangzhou, and found that it was suspected of false propaganda and filed an investigation on the same day in October 30, 2014.
It was found out that, in order to increase sales of Laca underwear products, 5000 brochures were printed in the middle of August 25, 2014, and a brochure with "Laca" was printed on the front cover.
It is noted that "the selection of the British Royal garment LYCRABEAUTY (Lycra fiber)" and "internal sewing energy stones" activate the beauty of the inner health of women. In the company's introduction, it claims that it is China's most vigorous health industry. It has been ranked as China's 500 most valuable brand by the world brand organization for 10 consecutive years. The leading product has been rated as the national high-tech product and the national immunization product. It has also been publicized in the "national honor and international honor" part, and won the "China 315 integrity enterprise", "the highest honor award of the United Nations", "the most investment value brand enterprise award" and so on.
According to the test report issued by Guangzhou fiber products testing and Research Institute, the main components of midrib Laca underwear products are about 60% of nylon and 40% spandex. The midrib of Nanjing can not prove the relationship between the fabric and the Royal garment, and the stone that is sewn in the Laca body is tested by silica, Magnesium Oxide and barium oxide. The midrib of Nanjing can not prove the relationship between the stone and health. And the midrib of Nanjing claims that "the midrib is the leading enterprise of the most healthy health industry in China" is not consistent with the facts, and it can not provide any original certificate of honor to prove its various awards.
In view of this, the industry and Commerce Department affirms that the above mentioned contents of Nanjing midrib claim that there is no factual basis in the book, which is a false exaggerated content. It is ordered to stop false propaganda, eliminate the impact and impose a fine of 170 thousand yuan.
Report
"12315" staff said
Exaggerated publicity is suspected of violating advertisement law.
Reporters call the "12315" consumer complaints hotline, the staff said that if it lied about "can cure the disease of the moon", it belongs to non-medical products propaganda has medical efficacy; "bubble in wine for three minutes without alcohol", is exaggerated effect, false propaganda, are contrary to the advertising law.
However, because the club did not show any effect of energy stone and far infrared ray in the product, it needed to provide audio and video evidence.
The reporter has reported to the relevant departments that "the beautiful and healthy Midland club" has reported all kinds of miraculous effects on clothes, and is still under investigation.
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