Tmall International Releases Three Strategies: How Will The Import Volume Of US $200 Billion Be Achieved?

In March 21st, Tmall International released the three key strategies in 2019 at the global business conference: upgrading the direct business, establishing a "two wheel drive" mode with the platform business, building a new mode of direct purchase of overseas warehouse, and jointly with Taobao live broadcast, micro-blog, Xiaohong book and other channels, widening the channel of access to content and establishing a mechanism with many agencies.

Looking back at Tmall International's actions before:

In 1 and March 2018, Tmall international upgraded the import project of Ali from the Tmall cross-border import platform.

In 2 and April 2018, Tmall international opened the first cross-border import entity store in Hangzhou Yintai.

In 3 and November 2018, Tmall upgraded to "big Tmall", forming three major sectors, Tmall business group, Tmall supermarket business group, Tmall import and export division.

At the first Import Expo in China, Ali said that more than US $200 billion worth of imports would be completed in the next 5 years.

The Tmall import and export division is also known as the main battleground to "complete the import of US $200 billion in five years".

This three strategy is undoubtedly to help this goal.

Liu Peng, general manager of Tmall import and export division, said that in order to achieve this goal, Tmall international has established 6 global sourcing centers, including North America, Europe, Asia Pacific, Southeast Asia, Australia and New Zealand, and will focus on introducing relevant brands and products in these 5 years.

According to billion euro understanding, as of now, Tmall international has introduced 77 countries and regions, over 4000 categories, and over 20000 overseas brands to enter the Chinese market.

Over the next 5 years, Tmall international plans to cover more than 120 countries and regions, and goods from 4000 categories to 8000 categories.

Ali CEO Zhang Yong once said, "200 billion dollars is not only the number, but also the innovation of sales mode, as well as the innovation of supply chain mode."

Obviously, "direct + platform, overseas warehouses and content" has become the focus of Tmall International's future.

This also shows that at present, users of Hai Tao pay more attention to the guarantee of genuine products when choosing cross-border e-commerce platforms. In addition, due to the emergence of all kinds of large and small flow pools under the Internet environment, the sea users are distributed in different channels.

From Jingdong, Suning to the rising star NetEase koala, there is no doubt that we will have a share in the cross-border e-commerce market.

To achieve differentiated competition, we must proceed from two aspects of brand and quality, while the proprietary mode is to control the product very well.

Previously, Tmall international mainly focused on the platform nature. This upgraded direct business and integrated resources independently. Through the tracing of the whole process of cross-border import commodities, the one-stop management from commodity supply chain to after sale service directly faced the terminal consumers.

According to Aurora data, by September 2018, the proportion of users aged 25 and below accounted for 34.2%, an increase of 4.6% over the same period last year.

In addition, the proportion of App users of cross-border electricity providers was significantly higher than that of men, with a ratio of 77.1%, an increase of 4.6% over the same period last year.

The age structure of cross-border App is much younger than that of the same period last year, and the younger label is even more obvious.

Earlier, Taobao announced that Taobao's live broadcast independence and small red book adjustment organizational structure began to close to Alibaba, etc., through the joint young user preference channels, the scattered Hai Tao young users gathered to Tmall international.

At the beginning of this year, the electricity supplier law was formally implemented. For cross-border electricity providers, standardization and branding are the general trend.

Tmall international import supermarket, as the first station after the upgrading of the direct business, will be launched on May this year. It will set up the five major scenes of Tmall international direct operation with the "second Yan society" (beauty makeup), mother and baby, fashion and beauty home. It will provide imported products for users through vertical and fine operation. The products of the early stage mainly focus on imported fast life products, such as liquid milk, olive oil, hair care, body care, health care products, milk powder diapers, etc., and the rookie will provide three day cross border logistics services.

Tmall has become a big Tmall, upgrading its proprietary business, setting up overseas warehouses, and joint multi channels. This series of actions is not difficult to see that Tmall international is moving at full speed for the "200 billion dollar import volume".