MUJI World Flagship Store Wants To Locate In Kunming To Build Nests And Attract Phoenix.

MUJI's overall sales performance in Kunming has maintained a relatively stable level, which is in contrast with the decline in the same store sales nationwide.

In fact, a large proportion of consumers in Kunming are indescribable in their love for simple style.

MUJI South Asia store

In 2012, Muji put Kunming's first store in Jinying shopping center. After 7 years, its flagship store will also arrive in Kunming.

After the opening ceremony of the Hangzhou shop, Matsuzaki Kyo, the deputy director of the printing company of the Muji company, revealed in the interview that the next flagship store in the world will open in Kunming, Yunnan, in September of this year, and that there will be 30 to 35 Muji stores in mainland China in 2019.

By the end of 2018, Muji has 256 stores in mainland China.

Recruitment information about Kunming world flagship store on a recruitment website

In addition, through a recruitment website found that the certification of "Muji" (Shanghai) Commercial Co., Ltd., the recruitment needs of enterprises, posts also written "Kunming Shuncheng world flagship store", which once again proves the world flagship store landing Kunming news.

Through the above information, it is found that its specific location is locked in the Shuncheng shopping center of the three city street business circle.

Location and layout of each store

From the perspective of expanding layout, Muji has already owned Kunming Shuncheng shopping mall, hundred new world, colorful Me Town shopping center, Jin Ying shopping center, Kunming square in the same Germany, the first city of South Asian customs, and the 6 colorful shops in Yunnan.

Basically, they are opened in the downtown area of Kunming and the shopping centers with large passenger flow in major regional centers.

There are two doubts about the layout: first, there is a Muji standard shop on the first floor of Shuncheng, and another world flagship store is hard to get through; the other is Muji, where 3 stores are located within 1.5 kilometers of the three city street business circle.

In particular, the 100 new world store and Shuncheng store are short of meters, almost face to face competition.

To this end, there are sources in the industry said that the world flagship store landing Shun City, existing stores will naturally shut down, human resources and management costs will move to the flagship store, the property may also present two layers of spatial pattern.

On the other hand, why is it possible to face face-to-face with the 100 Xintiandi stores or take account of the high daily average traffic volume of three city streets in Kunming, and open another shop to play a role of diversion so as to avoid customers being overcrowded when shopping in the Xintiandi store and enhance their shopping experience.

At present, the Hangzhou store is the fourth flagship store that the Muji has opened in the Chinese market, and it is also the second in recent months.

Previously, Muji produced one or two world flagship stores in China and Chengdu in 2014 and 2015 respectively in Shanghai and China.

Third world flagship stores are located in Nanjing, opening in December 2018.

Kunming store has also become the fifth flagship store in the world.

What is the difference between world flagship stores and ordinary stores?

The flagship store in the world has more experience and services in addition to the design of larger stores and more local features, such as MUJI Books (MUJI Books), Caf & Meal MUJI (MUJI cafe and restaurant), dress matching, furniture matching, customization and exhibitions.

Take the newly opened Hangzhou flagship store across the CC one or two storey of the Federation of trade unions, expanding to 5 times the number of domestic standard stores, exceeding 3 square meters.

In addition to the familiar home and retail.

There are also MUJI BOOKS, the MUJI YOURSELF that can break the traditional bookstore's pattern, and the Found MUJI theme area that can find the good things in Found DIY.

1F: Women's wear, Caf e &Meal MUJI, H&B beauty care, MUJI to GO...

2F: Men's wear, children's wear, stationery, furniture, kitchen, storage, furniture, ID, E, Open MUJI...

The world flagship store, located in eastern Nanjing, covers an area of 3200 square meters, spanning 1F and 2F floors. It covers almost all MUJI products with full featured services and abundant commodity types: MUJI Labo, MUJI to GO, H&B, MUJI BOOKS, Open MUJI,

1F: rich in "clothing" products, beauty and skin care products.

In the exhibition, the theme of "family" is the theme. The old wooden waste materials such as bricks and tiles, Liang Zhu and other ancient wood used by the Chinese people are used as a whole to create a simple space for customers to create a comfortable and enjoyable shopping experience environment.

2F: it is mainly stationery, household, kitchen and storage supplies, as well as Open MUJI, MUJI BOOKS, Caf E & Meal MUJI.