Is The Electricity Business Law "Pitional Period" Over?

Is the more than 120 day enough to make some changes in the purchasing industry?

Maybe it's just a token of the special price, queuing up and paying taxes, friends circle buying and changing the soul painting hand.

The electricity business law was implemented in January 1, 2019.

In order to speed up the regulation of cross-border electricity supplier industry, the General Administration of Customs issued a number of documents last year. The policy stipulates that the final pition period will be closed in March 31, 2019. That is to say, after April 1st, the "regulation" will become the basic premise for cross-border electricity providers.

Transformation is imperative. A group of purchasing agents is on the road of buying and professionalization.

Farewell to human flesh

In the face of "buying on the spot", Xiao Qian did not panic in his imagination.

Xiao Qian runs a Taobao global shopping shop with 30 thousand fans.

Before the introduction of the "electricity business law", a small South Korean Emory group's franchisee was first acquainted with Taobao through a global purchase.

"Direct cooperation with brands does not require us to worry about the risk of counterfeit goods and back stock. The brand will be sent directly to us.

Sometimes brands will also recommend new products. I will see if I need to purchase them after I see them, and I will compare prices and whether they meet my customers. "

At the end of last year, Xiao Qian was also registered in Weihai and incorporated into the local bonded area. He rehired personnel responsible for logistics, packaging and finance, and operated in accordance with the "electricity business law".

It is reported that Taobao has provided warehousing, logistics, commodity filing, and tax collection services for cross-border e-commerce providers.

Zhang Yanlai lawyer of Zhejiang Kenting law firm also said that in recent years, Hangzhou, Ningbo and other bonded areas have introduced a series of preferential policies, and have also set up advisory offices to serve individuals. These are beneficial to help purchasing agents to reduce their entry barriers.

In the view of the industry, purchasing agent has achieved the breakthrough from 0 to 1 through the form of regional price advantage from the beginning, but if we want to survive after the shuffle, the real test is professional knowledge and sales ability.

Purchasing is going in the direction of diversification. They have pformed from a porter of goods information to a buyer and KOL to pass on the understanding and knowledge of commodities and form their own fans.

Consumer goods are changing from just demand to personalized demand, and consumers are more willing to accept some niche products.

Taobao's global purchasing data show that the hot seafood products from the cosmetics, food and health products and other standards began to dress, sports and bags and other non-standard category pfer.

Taobao global purchasing manager said that the platform is strengthening the proportion of traceable commodities to increase consumer confidence in front desk purchases, and provide consumers with better after-sales protection.

As for purchasing agents, in addition to guaranteeing the premise of compliance basic paction, we need to spend more time to master professional knowledge, understand the brand and industry dynamics of various countries, and so on, and become knowledge-based KOL.

Purchasing network reddening

The buyer or KOL is the next station to buy.

This year is the fifth year that lazy cat graduated from the psychology department of a private university in Japan.

Like most overseas students, in addition to her studies, she worked part-time in beauty makeup stores and part-time purchases.

"I was very impressed at that time. Taobao store only had an order a month ago. There was an order customer who consulted me for two whole days just to buy a bottle of water milk."

Later, the buyer said to lazy cat, "you are the most patient generation I have ever seen."

During her part-time job, she exchanged WeChat with countless tourists to accumulate fans for herself.

In fact, lazy cat is not simply selling, she even more emphasis on sharing, "I will be in micro-blog, Xiao Hong Shu, friends circle, sharing beauty makeup, thin body strategy, dress matching."

Last year, the lazy cat tried the live broadcast of Taobao, sharing life in Japan and purchasing daily.

Every live broadcast is a grass planting conference under the line.

Not long ago, she went to Tokyo middle ancient Bao shop Amore to clean up the goods, while sharing the matching skills.

In less than 4 hours, 5 medieval bags were photographed.

Through the live broadcast, many people are surrounded by the girl who resembles the Japanese popular model Lena Fujii. The lazy cat thinks that the fans do not realize the demand that they have never realized than to satisfy the fans' "what I want", that is, how to achieve "ideal self", and their added value is to provide goods and services so that everyone can see their ideal selves.

Maybe it's emotional drive. Fans are very keen on buying the same kind of lazy cat.

In a live broadcast, a single price of more than 2 thousand of the same shirts were broadcast for 20 hours in half an hour, and last year, her shop sold about 35 million annually.

By borrowing social media, lazy cats are also improving their personal influence.

According to her introduction, through several live broadcast, micro-blog powder increased by 40 thousand in one and a half months, and Xiao Hong had a 140 thousand look at the foundation grass and grass culture. Among them, the collection of mask grass, Japanese hot spring strategy and so on were over 1 thousand.

The lazy cat studying psychology has studied the shopping psychology of consumers. "If your live broadcast, customer service, can answer customers' things that they can learn in other places, it is totally meaningless.

If you speak five sentences, there are three sentences that they feel are very reasonable, but they can not be heard by others. Those customers will stay and become your fans.

To a certain extent, this requires buyers and purchasing agents to have a keen sense of touch, complete the pition from selling talents to knowledge-based talents, and export more knowledge to fans.

Niche brand opportunities

The change of purchasing industry also gives niche brand opportunities.

At present, there are 26000 buyers active in Taobao global purchase platform, covering nearly 70 countries and regions all over the world. This camp also attracts more and more professional, star, red and KOL buyers such as lazy cat.

Jessie has lived in the United States for 17 years, because the birth weight of pregnant children has soared to 182 Jin, which seems to have no connection with fashion circles. She continues to dream through Taobao.

Starting from the US in 2011, the annual sales volume of Jessie's purchasing agency can reach hundreds of thousands of RMB. In 2016, sales exceeded 5 million.

She also started testing the water live.

"I was very resistant at first, because I was in 1973 and had two babies."

But just because of her mother's attributes and her CP mix with her foreign husband, she attracted nearly 300 thousand fans.

With fans, there is a market, whether it is a hundred yuan MK package or tens of thousands of watches, short live broadcast.

The strength of buyers is too strong, which has attracted the attention of local brands.

A local Oteri J from Kang Zhou invited Jessie to do the live broadcast. She also provided a live room for 200 square meters free of charge.

"In 2017, a buyer Union in the United States helped sell a package brand, and our 6 buyers sold it in all stores in the United States in only 2 hours."

In 2017, through 9 months, Jessie's shop and New York fashion sales reached 18 million.

Taobao global purchasing manager said that many excellent brands abroad want to enter the Chinese market, but can not find a mature operation team. Taobao can help brands and buyers complete docking.

Korean minority brand Unny is relying on Taobao's global purchase, relying on domestic purchasing as distribution, successfully enter the Chinese market.

In the past year, Unny has completed a 2 hundred million turnover, with an average daily sales of 1 million.

New Zealand's skin care brand Mitoq also has strong growth momentum.

With the help of the global purchase platform and the New Zealand region buyer, Mitoq has successfully opened up a new market.

At the same time, buyers also brought amazing sales volume to Mitoq.

According to Mitoq brand CEO, only one day in March 8th, the global buying hand brought a 500% increase in sales for the brand, creating a record high sales volume.

By the end of March 2019, Taobao has successfully hatched 340 overseas small and medium-sized brands worldwide.

According to the website of the Ministry of finance, the import tax on entry articles will be cut down from April 9th. Compliance purchase and international brands may enjoy this policy dividend, and also provide an opportunity for the pformation of purchasing agents.