Women > Children > Dogs > Men: Men'S "Decent" And UNIQLO'S Inside.

Women > children > dogs > men.

This is the sort of consumption despising chain. Men are always at the bottom.

In the meantime, when girls cheer up for Dyson's hairdryer and curling stick, when pets create huge orders, "his economy" has come quietly.

Men wear new clothes and stand on the stage of consumption.

In this wave of male consumption "upgrading", "he" are being called "decent" awakening class.

Educating men's "dignity"

In the past, men's dignity was probably the liquor he gave up in public, the wine that he had drunk on the table, or the logo of the car and the face of the woman around him.

With the rise of gender equality and the pformation of social role division, men and women have the same role of emancipation.

A 19 year old college student, eating spicy hot drinks in his dorm room and drinking a cold coke, is lost in the future.

At the age of 25, convenience store employees wear their aprons to smoke outside the sundries, counting the few money they have saved in their mobile phones.

The 35 year old company is separated from its superiors and subordinates to look for the next ladder to climb up.

The 50 year old man stayed outside his mother's ward to pay a small amount of living expenses to his daughter who had just been to college.

...

In our traditional civilization, men who have been tacitly approved as strong men have always wanted to find a decent outlet in their lives.

"Everyone is dragging a world around him, a world made up of everything he has seen, owned and enjoyed."

Francois Rene Chadobrio said that.

And clothes are probably the most direct and most effective output: a person's dress, in addition to his own aesthetic, will spread everything he has experienced to the world.

In this way, the most direct expression of "respectability" is to dress with ease and propriety at any time. This is a required course.

Sometimes, men mistakenly assume that after 10 minutes of work in the car, they are the most authentic themselves.

Work, entertainment, life, social interaction... In every scene, people can do their best in the most comfortable body condition.

It's easy to achieve decent through dressing.

Today, however, people are not very friendly about men's clothes. They must wear tight clothes. The programmers are all kinds of color shirts all the year round.

Along with the "decent" course, men's clothing consumption has become the background of the new growth momentum of Chinese clothing brand.

Clothing brands have begun to do the problem of "his economy". The rise of the male consumer market is a rare opportunity for family friendly fast fashion brands.

So who has the qualifications to educate the market?

A message in the middle of the month showed that Ryui Masa, founder of the fast selling group of UNIQLO parent company, exceeded Sun Zhengyi's position to win the richest position in Japan for 24 billion 900 million US dollars.

Behind this is the latest pcript of UNIQLO's latest report: UNIQLO parent fast Marketing Group announced the first half of fiscal year 2019 reported that the group's turnover increased by 80 billion 900 million yen in half a year, with a turnover of 1 trillion 267 billion 600 million yen, an increase of 6.8% over the same period last year; operating profit reached 172 billion 900 million days, an increase of 1.4% over the previous year; net profit of 114 billion yen, an increase of 9.5% over the previous year.

In terms of business, sales of UNIQLO's overseas business reached 580 billion yen, an increase of 14.3% over the same period last year.

UNIQLO's overseas business achieved a profit of 88 billion 400 million yen in half a year, an increase of 9.6% over the previous year, and new sales of 72 billion 500 million yen.

Importantly, Greater China has become the main driving force for the growth of UNIQLO's overseas performance.

It should be seen that UNIQLO, who has won the Tmall flagship store's clothing and clothing sales champion for three consecutive years, has also embarked on the education of men's clothing.

A "China Men's clothing industry development report 2017" shows that the age of 25 is the watershed for men to wear clothes: boys under 25 years old prefer "mature", and young people pay more attention to formal occasions and choose more formal shirts such as shirts and suits.

Of course, individuality is an indispensable element, which puts forward new requirements for clothing brand in design.

For these young people who are heading against the adult world and want to take into account both mature and popular elements, UNIQLO's solution is just Easy care shirt worsted shirt series and POLO Shirt just put on shelves.

Easy care shirt worsted shirt series is characterized by soft touch, easy to handle, stripes and solid colors, and can be used for almost all occasions.

The POLO shirt has DRY-EX, AIRism and quick drying three kinds of fabric selection, which integrates air permeability, comfort, sweat absorption and quick drying characteristics into one, and is cut clean and neat.

Perhaps, it can cope with the immature youth and the maturity that they want to dress up at the same time.

The report shows that people over the age of 25 mainly pursue comfort, and they love casual pants.

Of course, this is a group of people pursuing work and efficiency.

To be precise, what they want is a balance between comfort and efficiency.

The answer to this part of the crowd in UNIQLO is EZY nine pants or quick dry stretch pants.

The ingenuity of their design is that the rubber band design at the waist is elastic, light and easy to move, and the two scenes of business and leisure are enough.

And easy to handle and wrinkle free fabrics can help save unnecessary time for waste and make small embarrassment in negotiations or social situations no longer exist.

Dressing is a learning.

In addition to the original function of the body, it will bring you unexpected high added value, and a person's clothes can bring confidence to him.

When solving the trivial matter of wearing clothes, this decent image may add some necessary strength to your work, social life and family gatherings.

A decent person will not ruin life.

The technology of UNIQLO

The most effective tool to make human beings beautiful and decent is technology.

Wearing a series of hairdressing products to make women shrink, dresson has been emphasizing their technological attributes, because technology, we re looked at the "beauty" of this matter, perhaps now we can also reconsider the men's dress.

Seemingly unrelated technology is also changing the way you see your life in the naked eye. This may happen when you walk into a UNIQLO store.

If we want to have the right to speak in this wave of clothing growth, it is fundamentally a long-term and persistent investment in technology and technology.

15 years ago, UNIQLO, who made clothes for a long time, told a long story about technology.

These stories are all worn by people.

In 1998, UNIQLO, through a series of technical measures, turned the high cost fleece into a cheaper, yet better quality, fleece, which was even more warm than the same products. UNIQLO's high light down coat ULD was the first time that the weight of the down jacket has been reduced to 206 grams. From that, the down jacket can be slap into the carry on bag. UNIQLO and the Japanese fiber manufacturer Dongli Group invested in the development of the next generation raw material development team, and the team all in has developed a new high technology technology. One of the achievements of the HEATTECH series has sold 1 billion pieces in the world.

Science and technology changed, at least every winter you went through - even if people could not escape the down jacket, they could at least lose their bloated and bondage, and have a light and decent winter.

Worsted shirts /Polo/ fast dry stretch pants /EZY...

None of them use the inside of technology to give solutions to how to achieve decent life.

After the winter of April, UNIQLO came up with a new story.

Sun protection is never a patent for women. High intensity ultraviolet (UVA) is never critical of human sex.

When most men are not used to it, or are embarrassed to use umbrellas and sunscreen, UNIQLO gives the best solution. This year, UNIQLO introduced the whole line of sunscreen products from children to men's wear.

After testing, the UV pmittance of solar ultraviolet UVA is less than 5%, which can block more than 95% solar ultraviolet UVA, and the UV protection factor UPF is greater than 40.

UNIQLO sunscreen clothing, compared to other sunscreen clothing sold in the market, can more effectively block the pmission of UVA, basically do a moment of sun protection.

Summer is a season that sounds like a sweat, but it's also embarrassing. It is often accompanied by hot and dry birth, which is often an embarrassing piece of water stains hung on the back of men.

When all the clothing brands compete in the new season, there are few people who will make more efforts in summer clothing materials to fight for people's small face.

On the contrary, UNIQLO's sunscreen clothing is made of body feeling fabric. It has the characteristics of cool air permeability, sweat absorption, quick drying and cold touch. The reason why we can do this is because of the classic AIRism series, which is another technology story. AIRism has the characteristics of quick drying and rapid evaporation of water, which perfectly defuse the embarrassment of the man's back.

While having such a functional demand, sunscreen clothing is also "decent" in appearance. It doesn't look like a conventional sunscreen suit, and it has many colors.

A small detail is enough to give you a dry, cool and decent summer.

In this way, through the support of technology and technology, UNIQLO has made different moves with other fast fashion brands in the apparel retail market.

Lifting bloated and bondage is the beginning of many people choosing UNIQLO. In the future, more communication between body and clothes will become the reason for more people to choose UNIQLO.

this

Probably the ultimate proposition for people to wear.

Because of the existence of fashion, people are endowed with the meaning of "wearing" themselves, and because of the existence of technology and technology, dressing is also feeding back to people's pursuit of life.

Under such circumstances, how to use the simplest way to help people live a more decent life has become the most important task of UNIQLO at this stage.