After Being Bought By La Natsu Bell, Naf Naf Opened Its First Store In Shanghai.

According to the news, the French women's clothing brand Naf Naf opened its first store in the Chinese market on the five floor of Shanghai port Hui square in April 19th, and said that this is the first step of the brand's opening of 500 stores and stores in China in five years. The brand will also open stores in Beijing recently.

It is reported that the clothing sold by China's first stores includes Naf Naf high-end Les Collectionistas and products specifically designed for the Chinese market.

Public information shows that the Naf Naf brand was founded in 1973 by G e rard and Patrick Pariente two brothers, and is one of France's most popular fashion brands among young consumers.

Naf Naf SAS is mainly engaged in women's wear products and accessories sales. In France, Spain, Belgium and Italy, there are 494 stores, including 220 brand stores in France and an authorized distributor in Spain. Latin America is the most important market in Europe, and there are about 100 outlets, and there are no sales outlets in Asia and North America.

Since March 2017, Naf Naf has been in financial difficulties. Its operating income in fiscal 2017 is 207 million 700 thousand euros, and EBITDA (profit before depreciation and amortization) is only 7 million 600 thousand euros, with a total debt of 41 million euros.

In June 29, 2018, La Natsu Bell announced that the company's wholly owned subsidiary LaCha Fashion I Limited (wholly owned subsidiary of the wholly owned subsidiary of Shanghai's La Xia Business Management Co., Ltd.) completed the acquisition of VIVARTE SAS's Naf Naf SAS 40% stake, amounting to 20 million 800 thousand euros.

After the completion of the paction, La Natsu Bell became the largest shareholder of NafNafSAS.

On the evening of November 26th, La Natsu Bell announced that the wholly owned Sun company intends to invest 35 million 340 thousand euros to indirectly acquire the 60% stake in Naf Naf SAS.

Such a successful completion of the paction, the company will have Naf Naf SAS full equity.