Christina: Net Reduction Of 62 In 2018. Lin Yu Was Appointed Chief Executive Officer.

Christina, a roasting listed company, has been appointed chief executive officer since May 5, 2019.

Meanwhile, Zhu Yongning, the company's current chairman and chief executive, has retired from the company's chief executive on the same day.

Lin Yu, 42, was appointed non-executive director in July 2015 and was pferred to executive director in December 23, 2015 until June 3, 2016. He served as a company director between November 17, 2017 and December 17, 2018.

Lin Yu is the founder of rud Cci Capital Ltd and has been appointed as its director since March 2013.

He served as investment manager in Taiping Asset Management Limited from November 2008 to May 2010.

From September 2005 to February 2008, he served as investment manager in Western Securities Co asset management department, and from April 2003 to August 2005, he was an investment manager in Barry trust investment limited liability company.

According to the 2018 annual report released by Christina last week, total revenue last year was about 664 million yuan, a decrease of about 17.52% compared with 2017.

The company owner should account for a loss of 232 million yuan, an increase of about 80.46% over the same period.

The main reason for the decrease in revenue is that in 2018, it continued to implement the strategy of closing out the poor performance of the lease, and the total number of stores decreased from 648 at the end of 2017 to 586 at the end of 2018.

During the period, a total of 66 old stores were closed, although 4 new stores were opened during the period, with a net decrease of 62 stores.

Secondly, limited by product tradition, outdated stores, monotonous sales channels and other factors, Christina's overall sales growth rate in the same store in 2018 was 10.8%.

To sum up, sales point decreased and same store growth rate was negative, resulting in overall income decline in 2018.