From Lining To China, How Far Is Lining From Leaping To FEIYUE From The Global Brand Road?

In April 18, 2019, the two shop of Lining, Guiyang, China opened in the South Flower brocade shopping center. After the first shop chose Hunter city square, the location of China Lining two store continued to be rooted in the trend.

The Lining store is located in the South Flower brocade shopping center 4F, opposite to the escalator. This layer is a collection of fashionable men's wear and fashion shoes, including many brands such as PALLADIUM, CAT, VANS, FEIYUE, which are popular among young people.

When "Lining" has become "China Lining", the brand has also emerged from a brand of Chinese parity sports, becoming a genuine "China Tide brand". It is a successful butterfly change of Chinese brand, and is worth learning from. In fact, it is also more numerous, and more and more brands begin to "tide brand".

Lining's "tide" is no longer the imitation and follow of the international tide card. It strongly expresses the two words of "China" in style. Chinese classic "tomato scrambled egg" color matching, "big brother Lining" and "enlightened Dao" and so on, display the Chinese elements vividly.

South China Flower brocade China Lining store next to is "FEIYUE", these two brands gather together is regarded as fate arrangement, because the same is the origin of domestic products, two brands are different.

So what did it go from leaping to "FEIYUE"?

In fact, "FEIYUE" is no longer a leap. As a trend shoe product, the "FEIYUE" rising in the fashion industry is coming from China, but it is hard to return to China.

In 2005, the French Patrice Bastian who lived in Shanghai accidentally discovered a leap and immediately found the manufacturer of the time, the big Bowen shoe factory, and got the trademark authorization of "FEIYUE".

The leap shoes were born in Shanghai in 1959. The "leap" simple style design, lightweight materials and simple LOGO look very similar to the back force. In fact, they are also a sibling, and the shoe was born in the same shoe factory in 1929.

But now the force has been "back to the sky", the leap has become a "FEIYUE"...