The Rise Of China'S Net Red Concept Has Really Come To The Internet. How Far Can It Go?

The LLJ clip machine, which occupied the Wukesong unlimited shop during the May 1st period, officially opened the era of China net red shop 2.

The 500 square meter doll shop, the giant rotary net red wall, and the two jaw "crab machine" appeared for the first time.

With more original cartoon characters in China, IP and derivatives exploded fans again, and sold out hundreds of inner qualifications in just 1 minutes before the opening.

From the first LLJ folder in Sanlitun to the floor, to the recent Beijing Wukesong unlimited shop and Nanjing ocean department store opened one after another. The LLJ folder has created a "big row long" phenomenon, attracting many celebrities, fans such as Zhao Liying, Gloria Tang and Jiang Mengjie.

The success rewrote the current situation of "rapid disappearance" of China's net red store.

How does this new retail brand, which uses IP to watch happiness, pform its offline entertainment mode and create its everlasting vitality?

Net red brand surging under the tide of Internet

China's net red concept has sprang up in the outbreak of the Internet.

Relying on "micro-blog powder + company hype", the Internet has given birth to the first generation of net red characters represented by Fengjie and Furong elder sister, which has opened the topic era.

With the rise of the mobile Internet and the gradual improvement of social ecology, a large number of online Red shops are emerging: painting a pink wall, building a wave pool, and setting up an inflatable Flamingo can attract a large number of young people to take pictures and punch cards.

Using a ins wind template "copy and paste", this is the epitome of the era of China net red shop 1.

They are stereotyped, cheap, and fleeting.

Miss Zhao, who was once so popular, such as glad to meet you, has been submerged in the wave of time.

With the rapid decline of Internet dividends, the upgrading of consumer tastes and demands, the traditional strategy of relying on single exploding points, net red goods and large single product marketing has been difficult to sustain.

As a result, the "net red shop 2" LLJ folder, which continues to innovate around the cartoon image, has come to IP's infinite shop.

The LLJ clip machine occupies 5 wesong infinite shop. So far, the LLJ folder, which has a large shop area, a cartoon image of IP, and a rich machine tool, occupies the store.

"Unlimited shop" is intended to share with the players the offline entertainment mode of the diversified cartoon image IP. Each unlimited store creates a pioneer entertainment experience through unique theme creativity, new play and limited scenery.

LLJ clip machine occupies Wukesong unlimited shop, still continues the net red heat.

The store opened 1 minutes and sold out hundreds of inside qualifications.

Many fans are eagerly looking forward to the opening of this doll's shop which can create happiness and surprise.

This is the LLJ folder, which accounts for ninth stores. In less than a year, the LLJ folder has swept across the second tier cities of Beijing, Shanghai, Hangzhou and Nanjing.

Build the vitality of net red shop 2

The essence of net red business is not to rely on the topic to create "cut leek", but the return of user needs and the upgrading of industrial capacity.

In order for players to get a better entertainment experience, the LLJ folder takes up the grinding and upgrading of every ring from the front of the scene to the back end of the industry.

In the operation of the scene, the LLJ folder takes up the chips in the face value and scale.

The "unlimited store" has been upgraded to 500 square meters from the previous 200 square meters, with the impact of visual sense and body sensation with large slides and net red walls.

At the same time, LLJ clip machine occupies a comprehensive technological upgrading of the shop models, and innovation entertainment experience.

Store up and down two floors respectively display 38 sets of three claw Octopus machine and 32 sets of two claw crab machine, and lucky strike 6.

This is also the large-scale operation of the domestic two jaw clamping machine after the technical upgrading.

Besides upgrading the machine, it also gives the theme of "fantasy island", so that players can find the interest of immersion from "finding treasure in the island".

More importantly, at the content level, the LLJ folder relies on the IP matrix of the twelve cultures owned by the cartoon.

Among them, there are many kinds of famous cartoon IP images, such as grass grass, Gon, marshes, chill, girls, little ginger, Peter, adventure, and amuse, and so on. There are more than 30 famous cartoon IP images at home and abroad.

In order to make cultural content richer and richer, twelve recently signed Disney and other powerful cartoon IP resources.

Based on the authorized IP resources, LLJ has done a lot in the development of derivatives and in the development of new products.

Almost every store has different new products.

Taking the LLJ clip machine as an example, Wukesong unlimited shop has introduced 119 SKU derivatives, including 30 new products, such as marmot series, dinosaur grass, Yan Nong Zi and so on, covering plush toys, bags, handcrafts, pendants, jewelry, pillows, hand puppets, etc.

The LLJ folder occupies the unparalleled attraction of the traditional doll machine.

Fans here are not only doll clips, but also interact with the cartoon IP image, socializing with friends, and even satisfying themselves.

Every weekend, LLJ clip machines occupy the stores.

In the past year, the LLJ folder has attracted nearly 400 thousand players, and the average number of single store entries has exceeded 60 thousand, and the user stay time has exceeded 60 thousand hours.

Explore the unlimited possibilities of commercial space

"Clip Doll" gives consumers a sense of "freshness" and gradually changes the consumption pattern of "super shopping".

Under the infiltration of IP culture, consumers go shopping not only for shopping, eating, but for the comprehensive experience of scene service, entertainment sense and enjoyment.

The LLJ folder accounted for 6 times the volume of passenger traffic generated by Wukesong Huaxi LIVE on the same day, and the average length of stay of consumers doubled.

"Net red shop 2" LLJ clip machine brings great flow and sticky, and is valued by more and more traditional commercial developers.

Statistics show that in the first tier cities of China, the proportion of red brand business has exceeded 20% in the shopping center with a floor area of 50 thousand square meters or more.

It can be seen that the future commercial location is not the competition of "buy and buy", but the competition of scene competition and experience upgrading.

With the constant exploration of net red shop 2.0LLJ folder and so on, the LLJ folder which carries the concept of "IP+ clip DOLL + new retail platform + offline entertainment" has undoubtedly provided new practice guidance for the pformation and upgrading of commercial real estate IP MALL.