Saturday Is A Good Example For The Retail Sector To Enter The Reshuffle Stage.

Weekend night is the best time to console your busy life, but it is the busiest time of Internet traffic.

On a Saturday night in April, on a fast moving live platform, a 100 thousand of the mask was killed.

On this day, Wang Wang held a "micro variety show" and invited Wong Cho Lam, a famous artist in Hongkong, to return to his wife Leanne Li with the help of many fast friends and friends Jordan Chan. In two hours, the total sales volume was over ten million.

Marketing activities like this happen every day in various social networks, creating hundreds of millions of wealth for business owners and individuals.

The leverage effect of light marketing operation cost and influence is constantly impacting on traditional retailing industry.

This is an indisputable fact, and it is also the reason why everyone is talking about "new retail" in recent years.

The retail industry has entered the stage of reshuffle, who can quickly catch up with the fast lane of Internet marketing, and who will take the advantage in the new round of competition.

Saturday is a good example of the first leg of women's shoes.

On April 29th, the first quarter performance report for 2019 was released on April 29th. During the reporting period, the company achieved operating income of 427 million yuan, an increase of 18.92% over the previous year, and a net profit of 21 million 382 thousand and 700 yuan attributable to shareholders of listed companies, an increase of 11.15% over the same period last year.

Meanwhile, it also released a performance forecast on Saturday that the company expects net profit of 59 million 5 thousand and 100 to 73 million 756 thousand and 400 of shareholders belonging to listed companies in 2019 1-6, up 100% to 150% over the same period last year.

The marriage of the network is settled.

On August 30, 2018, a major asset restructuring plan was issued on Saturday. It intends to issue 89.4% stake in 18 shareholders of Xie Rudong and other 13 natural shareholders and Hangzhou honeycomb, and so on, by issuing shares and paying cash in Hangzhou. The paction price is 1 billion 788 million yuan, which is officially launched the "marriage" with the remote network of Hangzhou.

This is not the first acquisition on Saturday. As early as 2017, in order to deal with the impact of the Internet on the retail industry, Saturday has taken the lead in completing the acquisition of two Internet media platforms: fashion front, Beijing Shixin.

Fashion pioneer operates Onlylady women's fashion platform. Beijing Xin Xin runs the Kimiss boudoir web platform. The two platform will cover the user group on Saturday to the fashionable user groups of the major platforms.

Up to now, OnlyLady has more than 13 million fans on each platform, and Kimiss fans have more than 5 million fans.

In addition, in 2018, OnlyLady women's aspiration and more than 80 star artists in depth cooperation, brought high-quality flow and objective liquidity for the platform.

Let's talk about the latest acquisition.

The distance network is the earliest known in the 360 backdoor listing report.

At that time, the network is still the 360 largest supplier of traffic.

The Hangzhou based company was founded in November 24, 2010. Its main business is Internet advertising and agency. It has dual attributes of the Internet industry and advertising industry.

The company's official website says it has tens of millions of fans matrix, tens of millions of books per day, users cover multiple vertical fields, and embrace the fans economy and content economy.

Why do digital marketing in the Internet have advantages?

Globally, millennials are becoming mainstream consumer groups.

They are growing up with social media. They have rich network experience and are accustomed to following traffic or assisting their consumption decisions by listening to opinion leaders.

Think of the rise of little red books and the shaking of voice goods.

As a result, businesses are investing more and more marketing efforts in building up explosive content or building KOL.

That is to say, the flow advantage of the look ahead network and the leverage of "net red marketing" will become an excellent weapon for users on Saturday.

Fortunately, this marriage has finally come to an end.

In the latest quarterly report, the announcement on Saturday indicated that as far as March 22, 2019, 95.1052% of the shares of the network had been registered and the name of the company was changed to "Hangzhou look ahead Network Technology Co., Ltd.". The network has been viewed as a consolidated report form of the subsidiary company incorporated into Saturday since March 2019.

In April 25th, 259891441 new shares were issued.

Flat management is conducive to pformation.

In the face of multiple shocks, Saturday's pformation decision can be said to be quick and accurate.

In addition to the power from the Internet side, the offline stores on Saturday are also undergoing pformation.

On the one hand, from 2017, the growth rate of retail sales of the entire garment industry dropped to 1.4%. The market generally believed that China's apparel home textile industry was in a doldrums, and the situation did not improve in 2018.

On the other hand, the sports footwear has been adjusted since 2014, and the total consumption of domestic sports shoes has increased from 20.1% to 25.7% in footwear consumption.

At the same time, the total consumption of traditional footwear decreased from 79.9% to 74.3%.

In the face of challenges, as early as 2014, Saturday, we gradually increased investment in the brand collection store "SATURDAY MODE", creating a younger and differentiated store image and improving the consumption experience.

What's the use of brand collection shops?

Open research data show that most consumers' direct purpose to shopping centers is not shopping, but 80% of them will produce shopping behaviors, which are not produced directly by commodities, but generated by scenes and social environment.

In recent years, the reasons for the rise of complex bookstores and cross boundary stores in shopping centres are providing new social gatherings for young people.

Diversified and personalized social scenes promote consumer decision-making.

In 2018, 211 low efficiency department stores were closed on Saturday, and 19 SATURDAY MODE smart stores were set up to find profit growth points.

At the same time, in order to meet the customary and customary consumption habits of the millennial generation, the brand collection store will be integrated into online, offline, sales, experience, interaction and purchase sharing on Saturday. It will also integrate its own brand and cooperative brand into the collection store, and introduce fashionable products such as shoes, bags, accessories and so on.

This series of pformation has largely benefited from Saturday's management mechanism.

Flat management is adopted on Saturday to manage chain stores through headquarters marketing center and regional marketing center to ensure quick response to changing market and easier to find market demand and pain points.

At this point, the path of pition on Saturday has been very clear, linked to the Internet platform, grabbing the purchasing power on the line, embracing the new generation of millennial forces, and seeking more incremental markets.

Sail against the current and retreat without advance.

The industry shuffle stage, who will be the fastest pformation and upgrading, who will be able to grab heights.