Women'S Clothing Brand Stefanel Will Be Repositioned Or Sold As A Whole In 5 Years.

According to the information disclosed by two private equity funds, Attestor Capital LLP (hereinafter referred to as Attestor) and Oxy Capital Italia Srl (hereinafter referred to as Oxy), which have acquired Italy's well-known fashion brand Stefanel SpA, the reintroduction will be launched once again and will be sold in five years.

At the end of 3 this year, Stefanel and two private equity funds, Attestor and Oxy, agreed to sell their 75% stake and immediately get 10 million euros of emergency funds to avoid bankruptcy.

Stefanel, founded in 1959 by Carlo Stefanel, is a women's clothing brand with many years of experience in clothing design and sales.

The target customers are mainly aimed at young women. Their clothing products are colorful and not vulgar. Knitted sweaters are both durable and classic.

Stefanel's new owner is trying to relocate the long history of Italy fashion brands, turning target customers from young consumers to middle-aged women aged 35 to 50 and positioning them to high-end fashion brands Benetton and Zara.

The source said, "the problem with Stefanel is that it has invested too much effort in positioning the luxury brand, and the quality of its products has not kept up with the customer, leading to the loss of customers."

Stefanel has been losing 170 million euros in the past ten years in the face of fierce competition from high street brands such as H&M and Zara.

Two private equity funds, Attestor and Oxy, also plan to reduce the number of Stefanel outlets and increase the sales ratio of third party channels.

Two private equity funds, Attestor and Oxy, are expected to formally complete the acquisition this summer after obtaining permission from the relevant regulatory authorities in Italy and the Treviso local court to deal with the bankruptcy case.

Two private equity funds say they will not withdraw Stefanel from the stock exchange because of the high cost and will appoint a new CEO in the next 3 to 6 months.

Stefanel will receive additional 15 million euros from creditor banks and private equity funds Attestor and Oxy.

Before Stefanel, everyone and chairman Giuseppe Stefanel may also follow up investments of 1 million 250 thousand to 2 million 500 thousand euros, but it is not yet certain.

In the new business mode of Stefanel, it may be necessary to pfer production lines from China to Italy, Turkey and Romania.