Town Youth Love To Buy "New National Products". How Do Children Dress Practitioners Start?

Over the past two years, there has been an argument in the market: "the rise of domestic goods" and "the retreat of the country into the ocean". Recently, the "new domestic product" has also become the focus of attention.

As for how tight domestic products are, there is more strength in using data to speak.

Channel sinking, consumption upgrading, consumption demotion, consumption classification...

All kinds of discussions are endless, and what is the case remains to be verified.

But to do well in your own field, it is the key to catch users' conversion to private domain traffic.

Where is the new national product?

Domestic goods have always been synonymous with cheap texture. At the present stage, the appearance of "new domestic products" means that domestic goods have already passed the threshold of low quality and low price.

In the past two years, the Made in China, which once made the "famous" world, has become a simple and beautiful style with strong reputation. In the past, Chinese consumers who love to go abroad to buy big exploits are now pursuing the brand of new national products.

Thanks to the "cost-effective" popularity of domestic products, in fact, the characteristics of Hui have been deeply rooted in the hearts of the people.

However, in the past two years, "Yan value" and "quality" have also become the new impression of Chinese consumers on domestic products, and even captured a large group of young people to fight CALL.

The proportion of new products is increasing.

Alibaba data show that in 2018, Alibaba accounted for 71% of China's online brands.

In May 8th, Alibaba also released the "new domestic product plan", which indicated that it would help domestic brands develop further from assisting industrial clusters to upgrade digitally, supporting Taobao's creative and characteristic businesses, and helping Chinese goods businesses go to sea.

According to the Jingdong's new domestic product report, in 2018, the sales performance of Chinese brand goods online increased rapidly.

Among them, in terms of the order amount, China's brand goods increased by 14% compared with the international brand, while this figure was only 3% in 2017. Similarly, in terms of the sales of the next order goods, the sales of Chinese brand goods in 2018 increased by 8% compared with that of the international brands.

The "small town youth" has the greatest potential in the national goods

In the Jingdong new China product report, in 2018, the "small town youth" issued a year-on-year increase of 79% to the Chinese brand, an increase of 67% over the previous year, and an increase of 63% in the urban youth's list of Chinese brands, an increase of 54% over the same period.

From the difference between the two categories of Chinese brands, the town youth prefer to buy mother and baby, agricultural materials, toys and musical instruments, while urban youth prefer to buy fresh, pet life, computer office and other commodities.

According to the latest data from Analysys, the proportion of mother to child users in the second tier cities in China was the highest in 2019, accounting for 38.2%, and the proportion of three or four line users was significantly higher than that of the first tier cities.

The mother infant market has captured the sinking field of young people, and young people prefer Chinese products.

I have to say that children's clothing in China has opportunities for development.

Nowadays most of the children's clothing in China is domestic brands, but sometimes domestic brands do not represent young people's requirements for "domestic products" and their aesthetic appreciation.

Domestic brand clothing should highlight its own style. Positive examples include Lining, Taiping bird and other old Chinese brands.

Lining's three fashion week is amazing. The most important thing is that it integrates Chinese elements into clothing and shows it in fashion.

As the leader of children's wear, balbbara's parent company Semir group also changed its past style, changed the ugly and local costume, and Semir clothes with style and forced appearance suddenly surrounded a large number of young consumers.

Under the trend of "new domestic products", young town groups love to buy maternity and infant products, so for children's clothing practitioners, Chinese products and town youth can start from two aspects of products and users.