The New Growth Point Of Children'S Clothing And Clothing Retail Economy Is Booming.

In 2018, the sales scale of children's clothing in China reached 166 billion yuan.

With the liberalization of the two child birth policy and the upgrading of the new generation's parents' consumption concept, the industry predicts that the scale of children's clothing market in China will continue to expand in the future.

At present, domestic brands continue to exert their strength, and international brands are also stepping up their layout to improve children's wear lines. Under the stimulation of the "tide boy economy", children's wear market will show more intense competition.

For a long time, influenced by the idea that children grow fast and clothes change quickly, a large number of parents will not invest too much in children's clothing.

However, with the birth of children after 90 and 95, the consumption concept of contemporary parents is changing quietly.

Do your best to enable your child to enjoy a better life and become an objective that more and more parents approve of and strive for.

At the same time, with the liberalization of the second child policy, more and more families will welcome the "two treasures", and consumer demand will also stimulate the prosperity of the market.

Public information shows that in 2017, the retail sales of children's clothing market in China reached 159 billion 700 million yuan, an increase of 9.76% over the previous year, a compound growth rate of 8.23% over the past five years, while the overall retail sales of clothing industry grew by only 1.36% in 2017, and the growth rate of children's wear retail sales was significantly higher than that of the overall clothing market.

But at present, children's clothing industry in China lacks brand with strong market appeal and wide popularity.

Children's clothing is relatively dispersed from design to sales channels. Compared with the adult fashion, China's children's wear industry is still in its initial stage. As a "soil to be further ploughed", the market space is huge and the potential is unlimited.

Looking at the children's clothing market at this time, we are facing three types of brands: "Zara", "Gap" and so on: fast fashion brands represented by Zara, Gap, sports brands represented by Nike, Adidas, and luxury brands such as "Dior", "Gucci" and "Burberry".

According to incomplete statistics, the mainstream fast fashion brands of children's wear lines include Zara, UNIQLO, Gap, H&M, C&A, Massimo Dutti, UR and so on.

Among them, Gap set up the first independent children's clothing store in China. The C&A layout opened a children's wear shop and sales channels will also sink to the two or three tier cities in China.

In terms of sports brand, Anta has Anta children and FILA KIDS two children sports sub brands.

Lining also launched a self run children's clothing brand Lining YOUNG last year, and launched a series of IP products with Disney.

In the middle and high-end children's sports brand, Nike and Adidas occupy the two major market share.

For those who grow up after the 90s and 95, their requirements for quality are higher. They also pay more attention to the comfort and fashion of children's clothing, so the demand for high-end children's clothing is also growing steadily.