Wanning Brand Upgrade More Youthful, Flash Shop Landed In Guangzhou Oriental Po Tai
Wanning Lok live space flash shop landed in Guangzhou Oriental Po Tai.
In the flash shop, Wanning has created three major activities and experience spaces: the refreshing flower house, the bright juice bar, Lok live water space, and the main launch of 12 early summer LOHAS.
The three big spaces represent the same concept, and consumers can have different new experiences. For example, the flower art hall can experience happy mask, juice bar can experience different fresh ingredients used in shampoo, and water space introduces WIS and JM injection replenishment mask.
The Lok live space flash shop also invited many star net red and KOL to punch cards, and the scene of the event was crowded with people, and the atmosphere was warm.
520 on the same day, Yan Haiyun, executive director of Wanning, was stationed in Tmall Wanning official flagship store live room to communicate with customers.
Wanning's LOHAS space flash shop is the embodiment of Wanning's new brand upgrading.
It is understood that the new image of Wanning in 2019 does not stay at the new level of vision, but from the main push of goods, to consumer shopping experience, shopping discount mechanism and other highly granular series of "Huan Xin" moves to communicate with consumers in depth.
After upgrading, the brand new image of Wanning is "dares to live happily and refresh me". It is an innovation extension based on the idea of Wanning's health and beauty, and a new interpretation of Wanning's "beauty, health and well-being".
Obviously, what Wanning wants to do is not only to bring convenience shopping experience to consumers, but to give customers more possibilities and scalability. What Wanning advocates is a new way of life and shopping concept.
The upgraded brand image is more younger and more consistent with the aesthetic orientation and aesthetic trend of the new generation of consumers after 90 and 00.
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