Kai Yun Group Promotes The Most Comprehensive "Animal Welfare Guidelines" To Date In The Fashion Industry.

The French luxury giant Kering has announced that it has set up an open source project on animal welfare: Animal Welfare Standards (animal welfare guidelines).

Kai Yun said that the introduction of animal welfare guidelines is consistent with its open source sustainable development policy, and is also to ensure that the group's supply chain links are consistent with humanitarianism.

This is the first time that luxury and fashion industries have launched comprehensive guidelines on animal welfare to drive a more positive change in the industry.

The animal welfare guidelines for cloud cover cover all aspects of the entire supply chain, including how to treat animals commonly used in fashion and textile industries, prohibit intensive farm mode, and prohibit antibiotic therapy beyond the purpose of treatment.

The first phase of animal welfare guidelines will provide more detailed specifications for the whole life cycle and slaughter process of animals such as cattle, calves, sheep and goats, ostriches, crocodiles and so on.

In the future, the group will apply this guideline to 82 farms in more than 60 countries around the world.

Kai Yun said that the guidelines were developed by the group of animal welfare experts, farmers and herdsmen, scientists and non-governmental organizations for more than three years. All the provisions are based on the latest scientific research, regulations, comparison standards and best management measures in different industries.

The animal welfare guidelines adopt three levels of "copper, silver and gold" to provide a clear order of compliance and ensure that the suppliers of the group can be promoted step by step.

At the entry-level copper level, the "simpler" requirements such as "equality" are stipulated, basically consistent with EU regulations, but more widely applied than EU regulations.

At the highest gold level, the cloud has set up some "industry best" requirements that can affect the whole industry, such as forbidding farming and intensive farming mode, providing more enjoyable quality of life for animals, introducing regenerated pastures and avoiding "food competition" with human nutrition sources, strict pport regulations, and ensuring the welfare of farm animals.

Marie-Claire Daveu, chief sustainability officer and director of international legislative affairs at Kai Yun, said: "it is imperative to enhance animal welfare. We hope to extend the concern of a few species in the original global supply chain to all species including livestock.

This measure is in line with the vision of our board chairman, Fran ois-Henri Pinault, and is consistent with our commitment to achieve sustainable development as a whole, which means covering the best practices of animals, wildlife and wider biodiversity in our supply chain.

It is hoped that this guideline will be further promoted through cooperation with suppliers, luxury goods and even more extensive fashion industry and food industry, and finally change the way people treat animals and nature from the whole social level.

In recent years, the fashion industry has paid more and more attention to the moral responsibilities of its enterprises. Many fashion and luxury goods groups have renounced the use of fur, such as Gucci, Gucci's flagship brand. In October 2017, they announced the abandonment of animal fur. Its fur free policy affected animals included mink, hyenas, raccoons, foxes, rabbits and Cara coyotes, and other behaviors for raising or catching animals for fur.

Other brands that refuse fur include: Prada (Prada), Chanel (Chanel), Burberry (Bo Baili), Versace (Versace), etc.

In addition, Richemont, Switzerland's luxury electric business Yoox Net-A-Porter, the United States and Losangeles and other cities have also declared the anti fur camp.

In December 2018, Cai Jinqing, President of Kai Yun group Greater China, said in an exclusive interview with "magnificent ambition" that opening the cloud as an important participant in the luxury industry has the ability to become the leader of sustainable fashion.

"We are leading the fashion trend, so we have the responsibility to adjust our business models to the direction of sustainable development, and encourage other industries to join us."

She stressed that it is the responsibility of the luxury group to propose solutions to global environmental problems.

"Only by establishing relevant mechanisms and setting targets can we really carry out sustainable development."

As early as more than 10 years ago, Kai Yun group took sustainable development as the core concept and penetrated into different levels such as environment, society and morality, and developed the environmental profit and loss statement (EP&L).

Geraldine Vallejo, director of Kai Yun's sustainable development program, pointed out that in March this year's Kai Yun group's innovation materials Forum: "by creating an environmental profit and loss account, everything will be given monetary value. The group will be able to make a clearer comparison of the environmental impacts of each decision and select a better plan. Through the environmental profit and loss statement, we can also see that the environmental impact of 3/4 comes from the upstream of the supply chain, and the acquisition of raw materials is the most important part of the environment."

At the end of 2018, Kai Yun Group Co operated with Plug and Play, a technology innovation accelerator, to create a sustainable cloud Innovation Award for start-ups in Greater China.

In June 2018, Gucci launched a website called Gucci Equilibrium (Equilibrium meaning "balance"), dedicated to introducing the latest information on Gucci's social responsibility and environmental protection to the whole society, aiming at "connecting human and the earth" and "making people feel responsible."

Gucci Equilibrium also focuses on enhancing the pparency of the brand and Kai Yun group in terms of sustainable development. It provides direct links to the brand and Kering Group group policy and the e-mail address of the Gucci sustainable development department.

Author: Jiang Jingjin