Erie Joined Hands With Tmall To Establish 50 Mother Infant Rooms, Gold Collar And Breast Milk.

In China, the proportion of breast milk plus formula milk was increased by about 7.23 percentage points.

"Short maternity leave or busy work", "insufficient breast milk" is the main reason for the low level of breastfeeding, and breastfeeding in public places is also a very important problem.

In order to solve the problem of lactation pain in public places, Erie established the "golden maternal love 3M" with hundreds of enterprises and maternal and child retail partners in 2018.

This year, Erie gold collar held the same event again. In May 20th, the launching ceremony of "golden collar champion mother milk alliance" was hosted at the National Convention Center of Beijing.

Breast milk is a wonderful gift for mothers, but there is a lack of lactation infrastructure in public places.

The public's misunderstanding of breastfeeding behavior in public places causes mothers to bear enormous psychological pressure.

The gold collar champion puts forward "guarding breast milk power", appeals to the whole society to care for mothers and babies, and provides safer and more comfortable public breastfeeding environment for breastfeeding women, giving breastfeeding mothers more understanding and support.

As one of the activities sponsors, Wu Ming long, China's concern for the next generation working committee's child development research center, said many public places still lacked breastfeeding facilities.

But the lack of facilities is not the main difficulty. The public's misunderstanding of breastfeeding in public places is a great difficulty at present.

Erie as a leading position in the industry has shown that the greater the capacity, the greater the responsibility. Over the years, Erie has helped a lot of dared or lack of facilities for breastfeeding and the ability to fulfill social responsibilities.

Because Erie continued to practice social responsibility, brand reputation continues to improve, has been highly recognized by many.

In May 6th, Erie has won the title of "the top 100 Chinese brand 100" in the 7 consecutive years, and has won the top list of food and dairy products.

Erie also released its first quarter financial report in 2019. Erie achieved 23 billion 130 million yuan in business revenue, an increase of 17.1% over the previous year, a new high in the single quarter, and a net profit of 2 billion 280 million yuan.

Under the guidance of Pan Gang's dream of "sharing the world's health", Yili is committed to building a "global healthy ecosystem", aiming at creating a better life for everyone and pursuing the sustainable development of enterprises.

Social responsibility, as an important part of Erie's sustainable development, is also an extension and good embodiment of Erie's commercial success.

The child is the eternal interest of Erie group. Erie guarded them to grow up with nutrition and health.

In May 20th, it was the national day of love and the thirtieth "nutrition day for Chinese students".

"Enter the Yili brand center.