Semir Children Shoes Business To Maintain High Growth! Is The Market Of Children'S Shoes Really Mixed Up?

Semir apparel 2018 annual performance online description will be held recently in the panorama network. Xu Bo, managing director and general manager of the company, said at the event that we have set up a professional R & D and production specialization team in the children's shoes business, integrating the resources of China's first-class supply chain, reaching the international level in design and production, and building an integrated organizational model of R & D to retail. The annual sales of children's shoes reach 18 million pairs, ranking the top in the professional field, while maintaining high growth at the same time.

Semir's performance note has brought people's attention to the development of children's shoes. Semir's children's wear Bala Bara has been a mythical existence in the industry. Now children's shoes are also in sight.

Silent Semir has developed so well in the field of children's shoes. What's the history of it? What else can we learn from it?

Market situation of children's shoes in China

A long time ago, the main means of operation of children's shoes Market in China was unformed retail and wholesale, and there was no certain brand management.

The size of China's children's shoes market is far below that of children's clothing, but the growth rate in recent two years reached 47 billion 980 million yuan in 2016. According to studies, the Chinese children's shoes market is growing at an annual compound rate of 11%. It is estimated that the children's shoes Market will exceed 60 billion in 2018.

With the emergence of the fourth baby boom, coupled with the change of consumption concept and the improvement of living standards, the market of children's shoes in China will have a steady growth trend in the next few years.

Public information arrangement

Today, China's children's industry has entered a new era of multi category integration and integration across the second and third industries.

For the outdoor footwear market, such a shoe industry must be entered by many brands, and the competition is fierce.

In recent years, adult sports brands in the international market, such as Nike, Adidas and other brands, have already joined the youth outdoor market, which makes children's outdoor development more competitive.

Having market and competition is the development of children's shoes Market in the future.

Semir shoes positioning

Semir has been relatively low-key in the promotion of children's shoes. This performance note will focus on maintaining high growth in children's shoes business, so that it will exert strength in children's shoes business in the future.

Semir group's children's shoes can now be divided into two parts: Children's shoes business under balbala and Semir's children's shoes business.

But through its flagship store products, it can be found that the two styles and price positioning are basically the same.

The number and style of children's shoes under dream brands are relatively small.

From the age of users, boys and girls between 3 and 16 years old are positioned at the initial stage of the baby boom period. Therefore, from the age of 3, there will be a large market for users. From the price point of view, like balbala, the middle end of consumption is still in the initial stage, so the high consumption is not obvious.

Judging from the current market situation in China, the middle and high-end products are the most market at present. From the perspective of style, the continuation of Semir adult suit's casual wind, Sen Ma Ben is based on adult clothing, but now the most successful is Barbara's children's clothing. The successful experience of adult wear is copied into the field of children's clothing. After the success of children's clothing, children's shoes are empowered. As children's costumes are becoming more and more adult, fashion and fashion, children's shoes and children's shoes continue to be an adult style.

Semir's children's shoes business has been an auxiliary role, only in the field of children's shoes to participate in the layout.

Semir's children's shoes business has been developing, but only a little less than that of children's wear.

China's children's shoes and clothing market is expected to benefit from the growth of new population and the postponing of childbearing age, funnel family structure funds more abundant, economic growth and consumption promotion under the concept of eugenics and childbirth.