H&M High-End Brand &Other Stories Will Open Shop In Tmall In Autumn.

In June 11th, H&M group's high-end brand &Other Stories announced that it will open shop in Tmall this autumn, which is also the first flagship store that the brand has opened in the Chinese market.

&Other Stories is a high-end brand owned by H&M group. It covers garments, bags, cosmetics, shoes and accessories.

At present, &Other Stories has 70 stores all over the world, compared with another brand COS of H&M group, &Other Stories's style is more literary and artistic and emphasizes individuality.

The design of the brand has been completed in three studios from Paris, Stockholm and Losangeles.

&Other Stories will also be the fifth brand that H&M group has introduced to Tmall so far. Before that, H&M group's brand H&M, COS, MONKI and H&M HOME have opened 3 flagship stores respectively in Tmall.

One after another in Tmall shop, and H&M group's achievements in Tmall can not be separated.

In 2017, when H&M just announced the news of Tmall's entry into Tmall, it was commented that, compared to Tmall's UNIQLO, GAP and GAP, it was the brand of fast fashion first camp, and the decision of cooperation between H&M and e-commerce giant was a little late.

However, it wasn't as early as it happened. In March 21, 2018, H&M's Tmall flagship store was officially opened, and about 1000000 fans were harvested in less than a day.

According to the commentary, last year was the first year of H&M to realize digital pformation based on Tmall.

And through deep cooperation with Tmall and other means to drive its own pformation, H&M has achieved better results in recent two years, and financial reports have become the best evidence.

"H&M performed very well on Tmall, and in the first 2 months of Tmall, it attracted tens of millions of consumers to H&M Tmall flagship store.

At the same time, H&M's good performance on Tmall has also stimulated H&M's sales in the Chinese market. "

At the end of June 2018, H&M group released the 2018 financial year semi annual report.

"Global digital expansion is continuing.

H&M continues to expand at full speed in existing and emerging markets.

In fiscal year 2018, H&M's digital channels expand in more emerging markets, such as India, Kuwait, Saudi Arabia, Arabia, the United Arab Emirates and, of course, Tmall, an important Chinese market.

In the 2018 annual report of the group released in January this year, H&M wrote again.

The latest annual report also shows that H&M group's recent business performance is good, net income increased by 5%, to 210 billion 400 million kronor, with the growth of e-commerce business steadily, sales increased by 22%, about 30 billion kronor, accounting for 14.5% of the group's total sales.