In The First Quarter Of The 7 Women'S Clothing Companies, Who Are Most Profitable?

A few days ago, the A shares listed enterprises in the first quarter of 2019 came out in succession. From the above 7 women's clothing listed companies, the net profit has increased and decreased, and the gap between enterprises has been narrowed and narrowed.

From the perspective of operating income, except for La Natsu Bell (2 billion 372 million yuan), the other 6 enterprises have both 0 and 1 billion of their operating income and gross profit, and the income gap has been shrinking, and their operating income has increased year-on-year.

On the increase of operating income, we have achieved double-digit growth in fashion, fashion, and fashion. Among them, the positive trend is the highest, reaching 41.46%.

Compared with the 7 enterprises mentioned above, except for La Natsu Bell and Vigna S, the other 5 enterprises have achieved a single digit growth in operating income.

From the perspective of net profit, both of the 7 enterprises have achieved an increase of more than 100 million yuan, and the growth rate of net profit has shown a double-digit growth. Among them, the net profit of local fashion has increased by 32.58% compared with the same period.

On the contrary, La Natsu Bell, the highest operating income (2 billion 372 million yuan), declined 6.94% in business income compared with the same period last year, and net profit attributable to a decrease of 94.40% compared with the same period last year.

La Natsu Bell's earnings report showed that the main reason leading to the decrease in the reporting period income was the adjustment process under the company's accelerating line, closing the loss and inefficient Direct stores to reduce the ineffective investment of resources. As at the end of March 2019, the number of outlets in the company was 7653, a net decrease of 1887 compared to the end of March 2018, and the decrease of the number of outlets was 19.78%. The main women's clothing brands La Chapelle, Puella, 7 Modifier and La Babit were affected by factors such as the number of Direct stores, the decrease of terminal passenger flow and the increase in the sales of over season products. The income in the first quarter decreased by 26.65%, 29.76%, 22.91% and 23.06% compared to the same period in the first quarter.

The decrease in net profit is mainly due to the implementation of the new leasing criteria, resulting in a net profit reduction of 11 million 680 thousand yuan in the current period. If the factor is not considered, the net profit attributable to the shareholders of the listed company will be 87.69% lower than that of the listed company in the first quarter.

In the reporting period, the net cash flow generated by business activities increased by 1417.7% over the same period, mainly due to the increase in clothing sales and the merger of Shanghai's Mdt InfoTech Ltd.

The continuous improvement of the fashion performance of the company is inseparable from the continuous optimization of the channel layout.

By closing some shops with poor performance, it not only improves the overall quality of the shops, but also helps to create a more competitive location in the core business circle, and better highlight the positioning and style of the brand and enhance the brand image.

On line sales, di Su fashion e-commerce channels to achieve business income continues to grow.

In addition, the young brand d'zzit of Tmall has already set up an independent shop, and its potential for further development in the future is expected to be further explored.

In addition, its core competitiveness is outstanding in high-end women's clothing industry. Apart from its independent design and research capabilities, perfect marketing network and excellent supply chain management capabilities, the company's profitability and operational capability are in the leading position. Its own brand incubation capability and multi brand operation strength are outstanding, which adds imagination to the growth of the fashion future.