A New Approach To Fashion Development

In June 11th, the launching ceremony of the creative fashion alliance was held in Keqiao's long hair business centre.

At present, the long hair business center is in the stage of attracting investment. The establishment of creative fashion alliance is also a marketing exploration and attempt of the long hair business center under the new environment.

This event is sponsored by the long hair business center, and is guided by the Circulation Association of China Textile Industry Federation. Keqiao street, China Light Textile City Construction Management Committee and Keqiao science and Technology Bureau support.

Leaders and guests from the China Textile Industry Federation circulation branch, textile and garment enterprises, fashion institutions, chambers of Commerce, colleges and universities attended the meeting.

The new creative fashion alliance takes Keqiao as the leader, with the service industry and boosting the healthy development of alliance enterprises as its purpose. In conjunction with the middle and lower reaches of the fashion industry and relevant functional departments, trade associations, universities, research and design institutes, the Keqiao fashion industry alliance, service and coordination platform is built to promote the fashion industry in Keqiao and even the big bay area as the development goal.

In the future, the alliance will further promote the integration and development of Keqiao fashion industry and achieve the "1+1>2" effect through in-depth cooperation in fashion culture exchange, fashion trend research, academic exchange, and famous brand building.

In order to promote the sustainable development of the creative fashion alliance, certificates are also issued to alliance consultants and alliance members.

On the launching ceremony of the project, there was also a ceremony for collecting and opening and signing the contract.

As a new sourcing space for brand groups and a new source of orders for supply side clusters, centralized mining is committed to building a supply and demand interconnection service complex.

The project collects large scale online retail platforms and fashion brands at home and abroad, attracting resources from trend, design, fabric and ODM suppliers, and docking with regular orders for second weeks per month to provide quick service, low cost and high matching services for long hair merchants.

In the "design and order center", collection of the latest products from many designers and artists from Shanghai, Shenzhen, Guangzhou, Hangzhou, Korea, and the latest products of Guangzhou and Keqiao local high quality fabric enterprises.

In addition, a joint fashion show was held jointly by designers and designers. The 5 designs of big coffee, nearly 70 sets of latest original works, shared the trend of 2019 autumn winter, 2020 spring and summer fashion show.

At present, people's understanding of new retail is becoming clearer, the Internet giants continue to be overweight, new technologies are being applied maturely, and the combination of offline stores and online shops is becoming more and more closely linked. The gradual completion of the building of an external ecosystem of new retail brings people into a new era.

Zhang Yong, director of business consultancy at the new retail research center of Alibaba, brings the lecture entitled "new retail supply chain reform". From the changes and challenges of the market, consumer and retail side, the key points and the future core competitiveness of the shoe and clothing enterprises are discussed for the guests.

At present, textile and clothing have gradually entered the fashion industry. In the future, consumers' demands for fashion and creativity will be more changeable. For many supply chains, how to integrate fashion and creativity into their product development, how to pform products into commodities and find marketing channels suitable for their products is the two topic most concerned by practitioners in all industrial chains.

Based on China's fabric base in Keqiao, the long hair business center is positioned as the exhibition and trade center of textile and garment specialized market. It will create a complete industrial ecological chain closed loop in limited physical space and create unlimited business opportunities.