ASDET You Emma: I Want You To Be Good Quality, AI Life.

The 101st China needle and cotton trade fair, which was just concluded in 2019, is a landmark for Emma (Zhou Lan).

Because at this fair, not only did its brand "ASDET you AI" win the "2018 China underwear industry annual brand", because of the new sales concept and operation techniques, she also won the "China underwear new retail excellent operator".

Zhou Lan (right three) won the "China underwear new retail excellent trader".

People, opportunities always only favor people who are prepared, for Emma, quite appropriate.

Her love for the sales industry, the accumulation of more than 10 years of industry, this is her preparation.

Choice is more important than effort. It is also suitable for the success of Emma and Yi AI.

Because three years ago, she chose to lead the traditional weaving enterprise, after 25 years development, to join the new retail industry and start a new exploration of pformation.

At that time, no one would think that Emma and her new brand "ASDET Ai Ai" have opened a distant dialogue with this success.

Who is "Yi AI"?

Back in 2016, social new retail just emerged.

We are all keen to choose the right kinds of goods through the way of social media shopping. Emma, with keen market insight, sees the development of the industry and resolutely brings the group that has been ploughing for many years to the new retail trend.

It is worth mentioning that the Asian group, founded in 1994, is one of the few underwear groups in China with many sub brands. As a large comprehensive underwear enterprise integrating product R & D, design, production and sales, it has become the largest underwear brand operator and retailer in the East China region after 20 years of development.

How did Asia succeed in the traditional production and sales mode? How did she get out of the new sales model? Emma started an expedition with her unique way of thinking and creative business.

With many years of sales experience, she first thought that brand recognition is the first. Relying on the group's independent research and development, design and production capabilities, Emma first created the group's "ASDET you AI" brand.

Secondly, things are changing and developing. The products should have different exploding points under different sales modes. Therefore, relying on the analysis of the characteristics of new retail, you can achieve the redefinition of textiles in quality, that is, "skin care products" that can be worn.

Adhering to the new brand and quality concept, after more than two years, the group has launched 12 products, including cherry pants, nuts pants, cherry plastic culture series, and platinum skin care underwear sets.

Behind these shining and multi-purpose names are high-quality fabrics, professional textile technology and strict quality control.

At the 2019 China new retail forum explosion conference held in the middle of this year, Emma shared the idea of new retail explosive products. He pointed out that Ya Xi AI, who took the spirit of craftsmen to carry out product research and development, was committed to creating the ultimate user experience. The pursuit of quality by ya Xi Yi also made these products an explosive product on the market, and also made Ya Xi Yi AI produce a good name.

Emma keynote speech at the 2019 China new retail Forum

At the forum, the big coffee in the industry praised Sheng Ya AI for leading the fashion explosion in the underwear industry and made a great contribution to the innovation of the textile industry.

"Do not draw on a temporary success."

On the ladder of success, it is hard and lonely for the outsiders.

For the growth and development of you AI, there is no exception.

China's underwear industry has experienced two stages of rapid development and adjustment. Currently, it is in the second fast rising channel.

However, today's rapid development is faced with a new economic situation and market environment, and even different commercial values.

In the new retail, sharing economy, supply chain, technology, innovation, culture, explosive thinking and so on become new keywords in the business field, the new Internet vocabulary, no bottom sharing, explosive thinking and unbounded channels, these new vocabulary and operation mode have also been placed on the sale of operators.

Emma revealed that in such a business environment, the new generation of Yi AI was almost deeply engraved on the three development stages of its difficulties and gains.

Yi AI office corner

The first is the period of excellent AI 1.

The time is about 2016-2017 years.

At that time, the social retail trade was playing a leading role in traffic flow mode, making explosions, making gimmicks and earning traffic dividends.

It is no choice but to choose. Emma chose to let him take care of the quality and concentrate on the design and development of products. The company has deep traditional production base to support it.

"A single cherry pants has been highly praised by the industry."

Emma said.

Time has come to the second anniversary of excellent AI, and has entered its 2 period of development.

"At this stage, everyone is looking for big coffee to endorse and rush ahead. We buried our heads in education and training for agents, in-depth brand culture, and established a training system for our talents - Chuang Cheng system, which has trained a number of excellent talents."

Emma said frankly, the results of such a lonely and non absorbing success were also unexpected. In the 2 period, with the joint efforts of Yi AI and agents, the performance of excellent AI increased by 500%.

"Now, we have entered the 3 period of the development of" Yi AI ". With the coming of the 5G era, the convenience of mobile payment, the development of pportation and logistics, and the fast delivery of the same city, you can really get through the online and offline businesses.

I think the two stages in the front are laying the foundation for today. It can be said that the dividend period of the new AI retail business has just arrived.

Emma said that in the 3 period, you can achieve the real new retail mode, and let everyone who joins you can grow up quickly and get success.

"Your mind is very important."

"Although today's excellent AI is successful, but in the early part of 2017, the performance of AI was only 300 thousand, and for a whole year, it was certainly not a big failure for a brand. During that time, the number of excellent AI team was reduced by 3/4 from the original more than 200 team."

Looking back at the hardships at the beginning, Emma could not help sighing, but there was no word "giving up" in her dictionary, or there would be no "two AI" today.

Excellent representative of excellent team

She learned from her failures and lessons.

She has ten years of sales experience. In order to cheer up the team members, she racked her brains to teach her in a humorous way with her own successful experience.

With perseverance and keen perception of market changes, the team has grown from several to thousands of people.

"Everyone ooding a big ship", with a strong team, excellent AI's performance has also risen.

"It's important to be self motivated and motivated in a career."

Emma is to sum up her value idea of starting a business. "The beginning of a career does not mean that you have enough skills and methods to do so, but to act actively and with your attitude, you need to pursue success. This kind of mind will decide that you have a good start."

She said that she has been seeking integrity, integrity and kindness of the operators and people with the same values, working together to help and change more people to change their fate, and to help them succeed at the same time to return to society.

"Only in this way, people will take care of others from each other. Only when they gradually put the success of the partners and the happiness of their partners to the heart, it is time to understand that the success of self is a duty, and the creation of success is a time of mission, and it is not far away from success."

Emma said.

All along, the quality of life - AI life is the long-term goal of brand development.

The use of Emma's language is not to say how to surpass other brands, but to adhere to its original intention, do well every product and bring more comfortable and higher quality life to every consumer.

"In the future development of you, we hope that China will enable more people in the world to use the products of" Yi AI "and bring better quality of life to millions of families.

Emma says.