Red Collar Becomes Cool, Seeking Customized Stock

Recently, the Qingdao custom cool Limited by Share Ltd, which is a custom made listed company, updated the IPO pre disclosure document.

The company intends to land on the gem, raising the amount of 418 million yuan.

For its own "cool", the company is so positioned: "with the help of information technology, mass customization of personalized products based on the efficiency and cost of industrialization is the main feature and advantage of issuers from traditional garment manufacturing."

Xu Xiaonian is optimistic and investing.

Xu Xiaonian, born in 1953, was a research fellow of the State Council Development Research Center, an economist at Merrill Lynch Asia Pacific region and a research department of CICC. Since 2004, he has served as an economics professor at CEIBS.

According to the pre disclosure documents, Xu Xiaonian, the largest shareholder of natural resources, participated in the pfer of shares of Qingdao cool real controller in late 2016, and was granted 1 million 800 thousand shares from the Zhang agency on 30 million yuan, and the consolidation work was completed in 2018.

Xu Xiaonian, a shareholder, did not speak for the company.

In January 2018, when Xu Xiaonian spoke in the "golden wealth forum in 2018", he said: the future investment opportunities will mainly come from industry integration and restructuring, consumption upgrading, advanced manufacturing and service industries.

He mentioned in it: a high-end suit manufacturer, its customized service has been fully developed, the delivery cycle has been reduced from one month to a week, and its price has dropped by half.

In a speech delivered in April, Xu Xiaonian put it more clearly in the form of a case: "customizing the red collar of a suit."

And the "red collar" is Qingdao's cool before integration and renaming.

The Beijing Youth Daily reporter heard Xu Xiaonian's speech last year about consumption upgrading. He used this company as an example, but at that time he did not give specific names.

Want to become the first garment customization

In May 24th, Qingdao cool intelligent Limited by Share Ltd "cool special intelligence" disclosed the IPO prospectus, and planned to enter the gem to raise 418 million yuan, mainly for new factories, warehouses, big data and R & D centers.

Public information shows that the company is mainly engaged in apparel customization, the main market for China and North America.

The company's clothing customization business is mainly divided into three parts, ODM OEM, personalized customization, and professional wear.

The company's customized business includes cool blue blue CotteYolan, red collar RED COLLAR and Rui Pu R.

PRINCE3 brand, professional brand name is red collar.

From 2016 to 2018, the revenue of cool smart business was 420 million yuan, 584 million yuan and 591 million yuan respectively, with net profit of 22 million 803 thousand and 500 yuan, 62 million 865 thousand and 900 yuan and 62 million 730 thousand and 200 yuan respectively.

In 2018, the growth of company performance was stagnant and net interest rate even declined.

Publicly available data show that the whole digital customization and closed loop business -- private brand OBM customization is still developing trend, accounting for less than 10% of the total revenue in the first half of 2018.

Prospectus data clearly show that the company's own brand customization business has been developing slowly.

Analysts said that for the use of C2M mode cool smart, in the future to build their own brand new, to find new traffic entry is a need to rely on time to solve the core problem of long-term settlement.

Beiqing Daily reporter noted that at present, OEM is still the main source of the company's revenue and accounts for more than 60%.

This also causes the company's gross profit margin even lower than the same industry company.

Although there is Xu Xiaonian platform, but really want to become the first dress customization, cool smart has a long way to go.