The Style Of Fenty Is The Vagaries Of Rihanna Himself.

Rihanna joined the road: Fenty came.

Lu Wei Ming Xuan and Rihanna each invested 30 million euros, and Rihanna was appointed creative director.

The style of Fenty is the vagaries of Rihanna himself.

This is the bold breakthrough of Lu Wei Mo Xuan.

"I am the inspiration to create my own brand," Mousika.

Robyn Rihanna Robyn (Rihanna Fenty) proudly appraise her own fashion brand Fenty, which is created by Lu Wei Ming Xuan.

Fenty was launched in May 29th and has been launched online.

"Its style is cool and unruly."

She went on to say, "it breaks through the existing fashion scale, manifests confidence and has strong sense of lines.

I hope it is suitable for everyone to wear, but it must first suit me. "

We met in a featureless building in a narrow lane in Marais, Paris.

She chose the building to introduce her first fashion series, "5-19 edition". The shop used the dazzling dark blue background to embellish the Fenty logo, but showed that the only clue of the current protagonist was the rock face masculine man standing on the doorway.

This is her first fashion series with Lu Wei Ming Xuan, but if it comes to the four Fenty series that are combined with Puma (Puma) of Kering, it is actually the fifth Fenty series she has personally launched. She feels that this series is the most suitable for "present" and is especially cool.

The series she has pushed before is known as "Marie Antoinette at the gym" (like queen Louis, Queen Marie of France sixteen, who is in modern gymnasium), or the bright sense of fur that is full of sense of movement. Nowadays, it is a loose fitting sporty jacket with a waist and lace tied with pink and pure cotton, and a brightly colored double sleeves cut out with a clear cut like a sculpture; a Japanese style jeans jacket and a shirt style dress are not waist pinching and ultra short, or loose and large coding; and the cotton tights are designed to be a corset collar, and the "rough waves" feel on them.

Rihanna's accessories include high heels, thick gold hoops and giant metal sunshade sunglasses.

Her fashions are suitable for those who want to be valued but are following fashion trends.

Rihanna believes that fashion is the second major hobby after music.

Her fascination with fashion stems from mother Monica (Monica), who has always admired her mother's clothes.

But her entry into the fashion industry is just another important platform for selling her voice.

In addition to shoes and jewellery (there is no handbag yet) - there are about 36 models in this series, ranging from 200 euro tight T-shirts to 1100 Euro double coats. The price is different: many brands are lower than those of Lu Wei Hun Xuan, but the target of her coveted is still high priced.

And all the sizes of the pushing series are basically: the largest size of the garment is French Code 46, but the tailoring is very loose, so the actual format is much larger.

"I like curves."

She commentaries on her brand, "if I can't dress myself, it won't work."

Looking at Rihanna's outfit, it is clear that the personal fortune is estimated to be 260 million dollars, and 8 famous best-selling albums (ninth of which are being produced) have been rolled over by Bernard Arnault, the world's fourth richest and Louis Bernard group chairman.

A bulky black hair, wearing a white cotton poplin short Fenty shirt skirt, staring at the distance, the image of the Millennium version of the Ronette reproduction; in her crimson Raptor modeling photos, showing a neck hanging in a large number of amulets, resembling the birthplace of the Barbados Island jade pendant, this is one of the many keepsake of her birthplace.

But it was her dark brown cat's eye with a pair of iridescent ointment.

She stared at people's eyes with a straight hook, which made her unable to stop - and her approachable way of dealing with others and the sexy lips of her soul would make people feel lost.

"I am a man of strong control."

When she told about the fitting experience in the design room, she pressed down on my shoulders and stressed.

When I asked her whether she was satisfied with the brand new and flexible feeling she brought to the brand, she said, "Mr. Arnold is not stupid."

She may be a paragon of the sense of humor in Barbados (where she lives from childhood), but must not confuse it with Rihanna.

In fact, the fashion series she launched is pretty good.

First of all, it does not have fashion labels, which is quite good; it also has its own system, which embodies feminine charm. The overall soft dress is wild and masculine (after Edward Enninful, editor in chief of British edition Vogue), Edward bought her beige and oil black double faced Parka Coat as her first male customer.

But it is not important whether the Fenty fashion will be fired or not. This is the first series that she launched.

"I design fashion for my needs and trends."

She commented so much on her new product - a direct sale of online shops similar to fashion street brands.

She does not hold any fashion show, like every single song of the album. Every time the fashion is introduced, it represents different individual fashion views.

Today, Rihanna (Riri) may like to wear a shirt skirt, but next month, she may want to pretend to be her string vest (string vest) or to wear "omelette" gown, which is the 2015 New York megalopolis charity evening.

The most fundamental feature of a brand is its fashion style, so the main feature of Fenty is the changing fashion.

It is as unpredictable as Rihanna himself.

"I don't like to wait until the first half of the fashion show to wait for the first half of the year."

She commented that she had abandoned the traditional sales model of most of the fashion brands under Lu Wei hin. "For Fenty, consumers can see it now, and I can't wait for clothes."

Rihanna, 31, has more than 71 million fans in Instagram. In 2008, she became the most influential net red in fashion world when she went to the world of music with "Umbrella" single.

Although some celebrities are very clear about how to design and sell fashions, her cooperation with Lu Wei Mo Xuan is likely to happen.

For the first time, she co operated with Lu Wei Ming Xuan to participate in the advertising campaign of Dior (Dior). She later pushed the sunglasses series with Dior.

After selling Puma, Rihanna introduced the brand to Arnold, the owner of Lu Wei Ming Xuan.

In 2017, she launched Fenty Beauty, the beauty brand, which now offers 46 kinds of cosmetics with different skin tones.

The sale reached $500 million in that year.

The Fenty brand, which was recently launched with Lu Wei Ming Xuan, has achieved many "firsts".

She is the first non white woman to launch original brand in Lu Wei Ming Xuan, "I am a half blood immigrant, and this angle is always around."

She commented on her racial identity like black, white and Latin American traditions.

She now leads Lu Wei Hin, the founder of the fashion giant, founded in 1987, not only in the design, but also in the creative director with the help of brand general manager V e ronique Gebel and the group chief strategy officer Jean-Baptiste Voisin.

She is also a celebrity of the first self built brand under Lu Wei Ming Xuan.

He has invested 30 million euros in Fenty - and Rihanna has also invested the same amount of money in the same period.

Jean-Baptiste Voisin admitted that Rihanna had invested a lot of time in his work and worked hard at work. But when the world's largest, most prestigious, and most successful fashion giant now invested heavily in a superstar, and no famous designer helped, the world could not help asking: is the future and destiny of the fashion industry on the celebrity?

The chairman of the board of directors of Lu Wei Mo Xuan group and CEO Sidney Toledano (Sidney Toledano) does not directly control Fenty matters, but he had worked with Rihanna when he was in Dior. He said Rihanna was only an exception.

"Rihanna is not just a celebrity designer."

He said, "Lu Wei Ming Xuan knows her very well.

When we met at Dior many years ago, we could see that she was far from an ordinary celebrity.

She is smart.

Even when we first met, she made a deep impression on me.

Rihanna is not a woman dress designer, but she has this talent. "

Even so, a cosmos red made the Arnold family a symbol of cool fashion and added a touch of mystery.

Of course, the first Fenty series is legendary.

Although cooperation has been finalized two years ago, Voisin has been very secretive about Fenty. Until recently, only three of the five planner teams knew that Fenty existed.

Those who know the secret call this item "M" - M refers to the word "Miss" Mademoiselle in French.

(Rihanna's fans will notice that the early classic Fenty Beauty beauty series is also named "mattemoiselle".

)

Of course, Gabrielle Coco Chanel is the first celebrity to use "Mademoiselle" in the name. (Chanel).

Voisin believes that there are many similarities between Rihanna and Chanel.

"Both are far sighted."

He said, "both of them are extremely smart. They are workaholics. They are all glamour."

So is Rihanna the twenty-first Century cocoa Chanel Rihanna? The super singer's global influence is far ahead of Chanel's founder, but both are the same.

In its lifetime, Chanel has fundamentally changed the traditional business model of fashion luxury, designs fashion for itself, revolutionize women's wear and create perfume that brings financial resources.

The most important thing is that Chanel is making a new path.

Rihanna also gave the fashion industry a subversive concept. She is a woman with extraordinary confidence and silent authority.

And Rihanna is better than ever: create a creative environment that can always achieve "mutation fashion style".

If it doesn't work, she just needs to change her mind and turn to another fashion style.

As far as marketing is concerned, this is the way that Lu Wei Min Xuan makes it difficult for competitors to recruit.