The Future Of Chain, The New Way Of Fashion Show.

In the era of beauty, women's pursuit of beauty is hierarchical, attitude and advanced.

Clothing, as an indispensable part of women, has undergone aesthetic iteration, demand refinement and trend reversion.

Maybe you should start asking questions: fashion is changing, people are chasing the trend, people are full of feelings, and some people are seeking retro... What kind of experience is it to "change their own destiny" under such a pattern?

In June 11th, Prof Xiu 2019 winter wear new product conference and awards ceremony, with "new PUXIU chain future" as the theme, opened a new season fashion gate in Hangzhou's Tai Lake Holiday Inn, forging new trend and keeping up with the future.

Through the time and space tunnel, PUXIU park opens the new business channel, condenses new forces, and advances forward.

Many people gathered from Gansu, Hunan, Henan, Sichuan and other parts of the country. Nearly 1000 people, including the direct team, the suppliers, the weight guests, the media, and so on, witness the pformation of PUXIU park.

The theme of this new product is "modern times", presenting urban mix and match, comfort and simplicity, cool retro, exquisite high street and other series. The self expression and aesthetic ideas of the wearer are integrated into the dressing demand of white-collar women from life to work.

Blending ratio, exquisite tailoring, or elegant or casual or retro costumes are presented one by one, creating striking effects.

The style is unique: the simple sweater matches the tailored fine coat, the shiny windbreaker and the long shirt, deduces the wide profile, and the hot diamond element modifies the long suit.

Aesthetics such as asymmetry, different materials, splicing and disassembly is used flexibly, and a re examination of women's body is opened up.

Color PUXIU Pu Xiu uses many special color, such as high building ash, flame red, royal blue, khaki and the classic black that runs through the whole new product.

They combine fashion elements and high quality fabrics to give this dress a strong sense of fashion.

In fact, this year is the 18th anniversary of PUXIU Park Xiu, who regarded the conference as the key point of brand new journey.

In order to create a new way of thinking, the light and background outline the new form language. The model walks along the extended road between the urban buildings, and gradually vanishes in this huge background of light. It is full of art and enhances the sense of substitution of the clothing story from the sense organ.

The big show also invited He Hongshan to carry on the sowing, this is with Zhang Xinyu, Huang Shengyi, Re Yizha and other female stars cooperation, PUXIU Park Xiu once again joined hands with the stars.

Celebrities bring their own traffic and concerns, allowing fans to gather to enhance brand exposure while promoting sales.

PUXIU Jin Guangyao, chairman of the park (right) and his wife Zhao Dandan (left)

Now is not the era of simple selling products, we should clearly realize that the domestic dress dress brand pformation to "efficiency", and need to become more distinct, more attitude, more recognition can continue to attract.

Since the establishment of PUXIU, Jin Guangyao, chairman of the board, has always been strict with the spirit of "craftsman", treating products with innovative design, taking the responsible attitude towards terminals, and making PUXIU Pu Xiu's brand power grow steadily and steadily.

Pu Xiu's deputy chief executive, Zhao Dandan, has long been a designer's dream. She and her research team are pouring products into the product day and night to create products of high quality.

This new product is also integrated into the parent child series, so that love can be inherited and warm.

PUXIU's footsteps to the future no longer stay on the surface, but extend to a more inclusive way of life, conveying three-dimensional brand values.

At the press conference, PUXIU Pu Xiu and the International Education Institute of Zhejiang Sci-Tech University reached a deep strategic cooperation and set up a brand practice base.

The tide is changing, the market is changing, and young people's cognition of design is changing.

The brand absorbs such youth culture, which can enhance the height of original design and close to the fashion taste of women.

Dr. Zhu Weiming of Zhejiang Sci-Tech University said that cooperation between the two sides in the fashion trend, product development, designer training, terminal management and other aspects rely on the international fashion professional empowerment, driving into the fast track of fashion education and education integration.

PUXIU Zhao Dandan, research and development vice president (left) and Dr. Zhu Weiming of Zhejiang Sci-Tech University (right)

PUXIU Pan Lifang, general manager of Pu Xiu, said that as long as the product can be empowered, even if it is only a little bit, PUXIU Park Xiu will never let go.

By bringing together resources and strength, the new PUXIU Park show has made its debut. It allows users to have the initiative while producing brand identity and emotional affiliation, rather than passive consumption.

PUXIU's subversion is also reflected in many dimensions.

At the turn of the moment, Pan Lifang, general manager of Pu Xiu, joined and personally led the team to plan and implement the company's 520 plan, channel system, retail mode, operation system and personnel building to boost PUXIU's show.

PUXIU Pan Lifang, general manager of Pu Xiu

First, PUXIU Park Xiu accelerates the development channel.

In the 7-9 month of this year, PUXIU park will vigorously move into the northern Guangzhou and Shenzhen first tier cities, develop new front-line markets in Hangzhou and Nanjing, and cooperate with well-known commercial landmarks in China to create a new image.

As Pan Lifang said, PUXIU Park Xiu will channel the change to the whole country, break the Convention and go forward bravely.

Secondly, in an open and inclusive manner, based on user needs and value, PUXIU Park research and development is its own unique retail mode, differentiated management, using self media, online traffic for offline drainage, the advantage of offline store "experience" to the extreme, so that customers find the best state.

Finally, innovation is inseparable from human beings, that is, the state of human beings.

The garment industry is changing rapidly. Practitioners need to maintain confidence in the industry, maintain their commitment to the cause, and believe in the power of trust.

Making the terminal profitable is the only value of team existence. The sales volume of 5 years is 2 billion yuan, and PUXIU Pu Xiu is going all the way through the wind and waves.

It is noteworthy that the clothing industry portal website, China apparel net, has presented the honor of "the top ten hot women in the year" to PUXIU Park Xiu. Pan Lifang, general manager of Pu Xiu, PUXIU, has won medals on behalf of the brand and the company.

This PUXIU Pu Xiu has won the honor by virtue of its high quality products and innovative mode. It indicates that PUXIU's achievements in the clothing industry have been recognized by authoritative platforms.

Park's "ambition" is not only a clothing brand, but a garment industry as the core, establish a common platform for entrepreneurship, attracting more franchisees, suppliers, research institutions, institutions, designers, etc., to create a harmonious community of symbiosis, create a common cause.

PUXIU Pu Xiu 2018 presented the gold medal Strategic Partnership Award, the annual sprint prize, the annual ten best store award, the most potential award, the Golden Horse Award bronze medal, the Golden Horse Award Silver Award and the golden horse gold award. It affirmed the efforts and achievements of the family in the past year, and is also the driving force for PUXIU park to rise.

British designer SAM HECHT once said that when we design, we always think from the perspective of our customers.

We want to create products that are very enjoyable, and at the same time, we hope to give people some wishes and freedom.

At present, the crowded women's clothing market still has the possibility of deep excavation. There will be room for women's consumption demand to rise again. PUXIU, a new business logic, will move forward with a breakthrough, and embrace the future with a younger and more fashionable attitude.