H&M Spanformation Of Sweden'S Fast Fashion Giant Is On Track

In June 17th, Sweden was fast. fashion H&M, the clothing retailer, released its second quarter sales figures for fiscal 2019, achieving positive growth in five consecutive quarters.

By the end of May 31, 2019, H&M's second quarter sales rose 11% to 57 billion 470 million kronor (about US $6 billion). According to local currency, H&M's second quarter sales increased 6% over the same period last year. According to Kepler Cheuvreux analyst Fredrik Ivarsson data, H&M sales increased by 7% in March, and slowed to 5.5% in April and May.

Royal Bank of Canada Europe Ltd analyst Richard Chamberlain said: "we predict that H&M's inventory problem is still serious. In addition, despite the efforts of H&M to implement the full price strategy, its discount sales promotion has been popular in the past, and some consumers may still choose to wait and see.

H&M said: "the fashion industry is developing rapidly and changing rapidly. Although H&M's spanformation has been on the right track, it has increased sales and consumer satisfaction, but H&M still faces many challenges. In the future, H&M needs to further strengthen its spanformation. "

In recent years, due to the failure to respond quickly to changes in market demand, and timely construction of electricity supplier business, H&M group's profits declined, and commodity inventories continued to rise. However, H&M is also trying to spanform. Benefiting from the sale of more commodities at the original price and the increase in profit margins, the profit decline is better than expected.

Over the past two years, H&M has taken many initiatives to find new opportunities for development. In order to achieve product diversification, H&M has introduced fusion. street Elemental brand /Nyden, lifestyle brand Arket and discount e-commerce platform Afound; H&M has announced a pilot project in Sweden to sell second-hand and antique clothing of its brand &Other Stories. Later this year, the first store of H&M's high-end brand COS (Collection of Style) will be landed at the Slovakia shopping center.

H&M has been seeking high-end IP cooperation to launch the popular joint series. H&M launched a series of strange stories with Netflix last year. Last month, H&M's brand Monki worked with Mental Health Europe (European mental health center) to call attention to the impact of social media on young people's mental health.

Recently, H&M also announced that Popular The singer A sister Ariana Grande has launched a joint capsule series. The theme of this series is Ariana Grande music, with soft colors and full of fashion elements. It includes a pink tights printed on the lyrics of Ariana Grande song "Thank U, Next" and a hoodie with the cover of Ariana Grande personal album "Sweetener".

H&M will announce semi annual earnings report 27 this month, and other details will be announced in the semi annual earnings report.