These 4 Local Brands Show The Potential Of Modern Luxury Goods In China.

from silk Jade articles to mahogany furniture and cheongsam In ancient China, there was no shortage of production. extravagant The luxury products are widely sought by all over the world for their first-class handicrafts and quality. However, when it comes to modern luxury goods such as high fashion and leather handbags, China is still climbing to the top of the global supply chain.

In China, there is no home. brand Or the group can match the global industry leaders such as LVMH, rivaling group and Kering in terms of popularity and professionalism. This is mainly because the manufacture of modern luxury brands or Empire requires not only a lot of time, resources, manpower, modern technology and technology, but also a suitable economic and cultural environment.

After becoming the world's top luxury market in the US, China is now entering a new era. Many companies are trying to leap from the manufacturing industry to the creative link. At the same time, consumers are increasingly aware of their huge purchasing power and the impact they can bring to China's local luxury design. Jing Daily interviewed people in the industry and Chinese luxury consumers. These four local brands show the potential of modern luxury goods in China.

1436 Ordos

The quality cashmere brand 1436 is the luxury production line of Ordos group. Ordos group is a Chinese industrial group famous for its knitwear. It was founded in 1979 and is located in the northern Chinese city of Inner Mongolia. It is also a base for China's breeding goats, producing 1/3 of the world's cashmere. Ordos group has supplied top luxury brands such as LoroPiana, Burberry and Herm s. Material Science 。 At the moment, the company has modernized its business model, adopted a design thinking method for its products, cooperated with foreign designers from GiorgioArmani and Salvatore Ferragamo and held a fashion show. The 1436 product line was founded in 2006 and is named after the top cashmere industry standard. The brand has set up luxury stores in various cities in China and has held fashion shows. Many people in the industry regard 1436 as China's "LoroPiana".

Manfield

Headquartered in Shenzhen Women's wear brand Mass Phil was mentioned by many forty or fifty year old consumers, the brand is the first local luxury brand they can think of. She has focused on the production of women's clothing and accessories, and has extensive retail networks in China, and has expanded to overseas markets including Korea and Singapore. Like Erdos, the company has modernized its design methods in recent years, and has developed into a comprehensive brand including design, production, sales and brand.

Seagull

Tianjin Seagull was first established by the Chinese government in 1955, and has now become an important senior tabulating expert in the world. The company produces a series of high-end, mid end, low-end multi-function automatic mechanical watches and hundreds of products, such as tourbillon, 1/4 spanponder and three time counter.

Lao Fengxiang

The history of Lao Fengxiang can be traced back to the 1848 of Qing Dynasty. It is the oldest home of gold and jewelry in China. The brand integrates Chinese traditional cultural symbols such as Phoenix into its jewelry design, attracting the attention of consumers with cultural awareness. Today, Lao Fengxiang is updating its product design and marketing methods to cater for the next generation of shoppers. The brand has opened retail outlets in major cities of China and overseas destinations such as New York and Sydney.