The Victim Of Gucci Is Hot Potato Bottega Veneta For CEO Again.

Famous leather goods in Italy brand Bottega Veneta CEO became a hot potato on Monday, the parent company of France. extravagant Kering SA (KER.PA) Kai Yun group again announced the replacement of the post.

The 48 year old Bartolomeo Rongone, who is the chief operating officer of Yves Saint Laurent of Kai Yun group, will be the CEO of BottegaVeneta since September 1st, and her predecessor, Claus-Dietrich Lahrs, will leave the company due to "personal reasons for more time to accompany family members and accept new challenges".

The official rhetoric is unimpeded. The firm believes that the bad performance of Bottega Veneta over the past three years requires constant replacement of the CEO to try to revive the business.

Gucci Gucci, the largest brand of French group, began turning salted fish in 2016, not only reversing its declining performance, but also becoming the hottest "magic" brand in the luxury industry.

However, Kai Yun group failed to display the ability of thousand hand Guanyin. It was once thought that the group could enter Italy's brand of second Euro 2 billion, and became a victim of Gucci growth. BottegaVeneta has not yet achieved sales target of 2 billion euros, but its revenue in 2018 has dropped to 2014 levels, and the euro's 1 billion 109 million 100 thousand euro income is less than 1 billion 130 million 500 thousand euros in 2014.

In 2016, Kai Yun appointed the former CEO Claus-Dietrich Lahrs from the Hugo Boss AG (BOSS.DE) Hugo Bosch Group in February, hoping that her senior experience could help Bottega Veneta grow. But Claus-Dietrich Lahrs's Bottega Veneta business continued to slide, Bottega Veneta's operating profit fell 242 million last year, down from 17.7% to 357 million 200 thousand euros in 2014, down 35% from its peak in 2015.

Last June, Bottega Veneta has appointed British designer Daniel Lee as the new creative director to replace TomasMaier, who has left the Italy brand for 17 years and is rarely seen in the luxury industry.

In 2001, Gucci Group Gucci group bought Bottega Veneta with an annual income of less than $50 million for 156 million US dollars, and then appointed Tom Ford, the creative director of the group, to appoint the German designer Tomas Maier as the creative director of the brand. Since then, Bottega Veneta has taken off, not only the growth speed but also the brand of the cloud group, and its annual sales exceeded 1 billion euro mark in 2012, becoming the second largest business after Gucci.

Bottega Veneta's "intrecciato" knitted leather was once known as the "gift giving" and middle-aged men's favorite. However, Gucci's current creative director Alessandro Michele launched the retro wind after taking office in 2015, and the wave of evolution and madness swept over luxury goods and even the world over the past three years. fashion The industry, unfortunately, is quite different from the style advocated by Bottega Veneta and TomasMaier. Under the two phase trade-off, Kai Yun group will sacrifice smaller Bottega Veneta brand, because the more radical Balenciaga Balenciaga is already close to the position of Bottega Veneta, which is about to reach 1 billion euro income scale.

Last week, the chief executive of the brand, C e dric Charbit, has joined the Executive Committee of the top decision maker of the open cloud group. In addition, the former creative director Hedi Slimane led the rapid development of Yves Saint Laurent with a scale of 1 billion euros last year, earning more than 1 billion 700 million euros last year. It has become the second group's 2 billion euro brand.

The new artolomeo Rongone, which will be released in early September, will directly report to Francois Fran Henry ois-Henri, chief executive of Kai Yun.