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618 Contention: Tmall, Jingdong, Suning, And Many More.

2019/6/19 10:48:00 202

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618 The Battle Tmall Jingdong Suning A Lot Of

With the past June 18th, the annual carnival of shopping carnival is coming to an end. Tmall, Jingdong, Suning, and many other platforms have also announced their respective achievements in 618.

Tmall: over 110 brand Over 100 million spanactions, 6 become the national brand.

Alibaba announced the final data of Tmall 618. Data show that this year's Tmall 618, hundreds of domestic and foreign brands traded last year double 11, the highest growth of over 40 times. More than 110 brands have been traded for billions of dollars. Juhuasuan Tmall 618 brings more than 300 million new customers to the brand. The daily sale brings 420 million orders to the industry.

In the first hours of June 16th, Tmall achieved its all day performance last year. It took only 90 minutes to break the whole day's deal, and the 4 minute turnover of small appliances exceeded one hour last year; Tmall mobile spanactions increased 600% over the same period last year. In the core appliance brand, GREE took 1 minutes in the activity, that is, the whole day sales over the same period in 2018, the first hour sales increased by 1433% year-on-year.

In addition, Tmall's beauty make-up increased by more than 70% over the same period last year, and it took only 59 seconds in June 16th to break the deal. The growth rate of eye cream and essence reached 192% and 134% respectively. Lancome broke 1 hours, 8 hours over 618 of last year's total sales. On the first day of 16 hours, sales of perfume, sunscreen and body care increased by 546%, 322% and 352%, respectively. The essence of the product was broken by 4 minutes and 56 seconds. A large number of male consumers enthusiastically joined the armies. In the first hours of June 16th, Tmall men's make-up business surged 522% over the same period last year.

At the same time, this year Tmall 618, over 110 brands traded billions of dollars. In the "billion club" members, the proportion of domestic brands accounted for 60%, covering consumer electronics, clothing, food, cosmetics and other industries; while among the "one billion club" members, HUAWEI, Mei, millet, Haier and AUX accounted for 5 of the 6 seats.

Jingdong: 618, the cumulative amount is 201 billion 500 million yuan.

According to the data disclosed by Jingdong, from 0 in June 1, 2019 to 24 in June 18th, the cumulative amount of Jingdong 618 was 201 billion 500 million yuan.

Jingdong's exclusive sales of one plus 7 Pro sold for 25 seconds and broke through 10 thousand units. On the day of mobile carnival, Jingdong's exclusive sales of mobile phones increased by 300% over the same period last year. Red Devil 3 won double champions in category sales and turnover of mobile phones, and the explosive products of mobile phones and other fields continued to refresh, and the turnover of brands such as vivo, OPPO and Canada increased by over 100% over the same period. On the day of HUAWEI brand, P30 Pro won the single product sales champion.

During the entire 618 period, Jingdong's logistics intelligent warehouse handling capacity increased by 99% compared to the same period. Although the volume of single volume increased sharply, the proportion of Jingdong's logistics warehousing and integration service orders in the day and the next day was still higher than 91%. During the 618 promotion period, Jingdong mall's online intelligent customer service provided 24 hours all-weather service. During the 1-18 days, the cumulative consultation volume exceeded 32 million times, independently solved 90% of the problems, and the peak value reached 0 times at 0 -1 on 18 days, reaching a record high.

More: 19 days before 0 o'clock, the number of orders exceeds 1 billion 100 million, GMV grew by more than 300% over the same period.

The 618 overall data were released: as at 19:40 p.m. on June 18th, the number of orders for many platforms exceeded 1 billion 80 million during the 618 period, and the number of orders exceeded 19 points before 19 o'clock on the 19 th, and GMV grew by more than 300% over the same period.

Chen Qiu, vice president of the AI Data Research Institute, said that the 618 traditional e-commerce platform in 2019 had been launched on the "cheap explosive group", which was adopted by the major electric providers. This shows that the new business model has begun to bring a new round of upgrading to the entire electricity supplier industry. "We will remain open minded, always stand on the level of fair competition and innovate constantly, and healthy competition is absolutely good for consumers." Chen Qiu said.

More data show that on June 1st, the first hour sales increased by more than 10 times compared with the same period last year. From the geographical point of view, more than 70% orders for many platforms come from the sinking market, and 80/ contributes 8 to sales after 90. About 618 of the products of the platform, such as fruit, food and other agricultural products, are about 70% from the second line.

Suning: orders for all channels increased by 133% over the same period last year.

On the evening of June 18th, suning.com released the 618 full battle report: from June 1st to 18 at 6 in the evening, Su Ningquan channel orders increased 133% over the same period last year, of which the household electrical appliances orders grew by 83% over the same period, and the order for large and fast orders increased 245% over the same period. As of 18 days at 18 o'clock, Suning logistics distribution package grew by 107% over the same period, of which, the punctual package rate reached 99.7%.

During the 618 period, the number of users who registered on Suning financial APP grew by 172% compared with the same period last year. On the 618 day, 374 thousand users enjoyed financial subsidies issued by many banks of Suning financial joint.