Canada Goose, Lululemon, Mango Accelerate Shop In China

The Chinese market seems to be international now. brand Save the direction of performance, set up shop, Walking show The layout of electricity providers and other channels all appears to be particularly important in the Chinese market.

According to statistics, in 2018, Chinese luxury goods consumption reached 770 billion yuan, accounting for 1/3 of the total global luxury consumption. By 2025, the total consumption of luxury goods is expected to increase to 1 trillion and 200 billion yuan. The rapid growth of supporting this data is the young generation represented by the post-80s generation and the post-90s generation.

　　 Underwear brand The secret of Vitoria in 2017 held a show in China, which has attracted the attention of international brands to the Chinese market. Last year, Coach, Miu Miu and Fendi, Chlo E and Prada held a release show in Shanghai this year. fashion The main battlefield of consumption.

In addition to the show, brands have also accelerated the pace of opening stores in China to increase sales and gain benefits.

Canadian Geese

Canadian luxury Down Jackets Brand Canada Goose Canada goose is actively accelerating the expansion of stores. There are reports that Canadian goose will open 3 stores in China in fiscal year 2020 to further expand the Chinese market.

Canada goose entered the Chinese market in 2018 and exploded. It is reported that when Canadian geese first entered the Chinese market in 2018, they were attacked by consumers. But on the 21 th of last year, the opening of Sanlitun stores was even more crowded, and often encountered large queues.

At present, Canada goose has set up 2 stores and Tmall flagship stores in China, while entering the Chinese market, although it has eased consumers' demand for consumption, there is still a situation that "one garment is hard to find".

Canada goose has 11 stores worldwide, and 6 stores will open in autumn and winter 2019.

Lululemon

Lululemon, which has strong momentum in recent years, is becoming the third largest sport brand in the world, and attaches great importance to the development of the Chinese market.

Lululemon chief operating officer Stuart Haselden revealed that the brand will add 10 to 20 stores in the Chinese market this year, and said that China has become the largest potential market for brands, with an increase of over 100% in the quarter.

Lululemon stores in China can be increased at the naked eye speed. As of March 29th, Lululemon opened four stores, including Xiamen the Mixc store, which now has 25 stores in China. So we can see that Lululemon has a pretty good time in China.

In addition, in April 16th, lululemon announced the announcement of young actor Qu Chuxiao as the brand spokesperson, marking that the brand will expand the male market in China. At the same time of market expansion, Lululemon also began to attach importance to the development of the male market. Lululemo executives have said Men's wear The expansion of the field is the biggest growth area for the brand in the future. At present, men's trousers are profitable.

Mango

International fast fashion has been in the Chinese market for a long time. The continuous closing of stores, the withdrawal from the Chinese market and the slow growth of performance prove that the "fast" mode no longer fits China in the fierce competition.

With fast fashion brands falling into a "dark" era in China, Mango is expanding the Chinese market and is ambitious to make a big picture in China.

According to media reports, Spain's fast fashion Mango announced recently that it has signed a cooperation agreement with Hangzhou Jing Jie clothing group to accelerate the pace of expansion in China. It is reported that with the assistance of Hangzhou Jing Jie clothing group, Mango plans to set up 16 entity stores in China before the end of the year, and will enter several electronic business platforms in China. At present, Mango has about 25 stores in the mainland of China, and another 3 are located in Hongkong, China.

The global consumer market is moving towards a complex trend, and Chinese consumers are constantly reflux, and are becoming the backbone of luxury consumption. The industry also has a consensus: the luxury of Chinese consumers. Therefore, developing the Chinese market is undoubtedly a "life-saving straw" for brands.

Gucci hosted the exhibition of curator Mickey and artists in China, CHANEL's beauty store, Chengdu's show show and Mademoiselle Priv's walk into the Chanel exhibition, and Louis Vuitton appointed Wu Yifan as spokesperson. The layout of these head luxury brands in China is all about the strong influence of the Chinese market.

The agglomeration effect is becoming more and more obvious. The major brands are starting to compete in different forms, hoping to gain new growth power in the Chinese market. But consumers are becoming more sophisticated in their consumer awareness, and brands may want to win their hearts by constantly accepting new kernels.