O'Neal Intends To Buy Reebok To Revitalize His Basketball And Fitness Field.
Recently, NBA hall member Shaquille ONeil (Shaquille O'neal), in an interview with CNBC, said he wanted to buy Reebok. "If they don't want it, then sell it to me, and I will let Reebok take a place in the field of basketball and fitness," said Adidas.
CNBC then asked a Adidas spokesman for the matter, but he did not get a reply. According to a previous report by Bloomberg, Adidas is considering whether to give up the Reebok brand. If O'neal really wants to buy Reebok, he may have to prepare for billions of dollars, because Adidas spent 3 billion 800 million dollars on Reebok's acquisition 14 years ago.
O'neal and Reebok have their origins. In 1992, he signed a contract with Reebok for a total of $15 million for many years, and he also had his signature shoes.
O'neal believes that when he was the spokesperson of Reebok, Reebok and Nike went hand in hand. But as Adidas and Andrea brand joined, competition in the sports shoes market is becoming increasingly fierce. Reebok is beginning to struggle. But O'neal believes he can make Reebok "recover".
Source: lazy bear sports writer: Zhuang Kunchao
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