Following The "Foot" Step Of The Times, Datang Socks Industry Striving Forward With The Same Frequency.

　　 Walking along the streets of Datang Town, the roads are neat and clean, and the traffic and pedestrians are orderly. In the early morning, the hosiery accessories distribution shop and logistics outlets on both sides of the road have already opened the door to do business, and the merchants selling stockings packing boxes are ready to load the printed boxes to the customer's factory as early as possible. More than 30 years ago, no one had ever thought that it would become the largest stocking production base in the world. It has a complete industrial chain from raw materials, R & D design to production, weaving, packaging and sales. The annual output of 25 billion pairs occupies 70% of the country and 1/3 of the world's market share.

　　 International socks are reborn

　　 Lens 1: Datang hosiery machine rings, a pair of socks in the world. In the exhibition hall of the think tank of socks industry, all kinds of men's socks, socks and children's socks are dazzling. Digital printing and jacquard are numerous. Chinese style elements and international fashion are gathered here. Sports socks, quantum energy socks and medical socks for preventing varicose veins are all functional. In Datang, only unexpected, no socks can not be made.

　　 In the early 80s of the last century, Datang people, with the power of daring and daring to do so, sold products to many countries and regions such as Europe, America, Japan and Korea. In the spring tide of the times, Datang socks industry shared the same breath and fate with the times, and established the first light textile raw material market. It defeated the American town of penburg, a hundred years history of socks industry. In the wave of times, it constantly sharpens and always stands up to become the national characteristic small town and the world's first stocking town.

　　 From design to quality, Datang socks industry has been recognized by customers in all aspects. Not long ago, the Zhejiang daily launched a large-scale media interview with "news along the way". The three generation of journalists, composed of the original author, the front-line reporters and the journalism majors in Zhejiang University, reread the masterpiece and return to the scene. 19 years ago, when the newspaper reporter of the Zhejiang daily, Yu Jian Yong came to the Tang Dynasty again, his heart felt boundless. "Different! It's still a small town. " After seeing a pair of unique socks displayed in the Sox think tank, Jian Yong said, "when I interviewed, I looked at patterns and knitting techniques, where I would like to get so many functional designs for a pair of socks now." 　

　　 The transformation of Datang socks industry originated from the progress of the times, and it is the result of Datang people's initiative in seeking innovation. The reporter learned from Datang town government that after the battle of the comprehensive environmental improvement campaign for small towns, the Datang town continued to deepen the "six special rectification" in light of the low and scattered industrial pattern. The total number of more than 3000 small and small enterprises was cut down, and the innovation service complex of the socks industry was built as a new engine. It was committed to "creativity +", "innovation +", "Internet +", "capital plus", "talent +", and ran out of the acceleration of transformation and upgrading to promote the transformation of new and old energy.

　　 A variety of fashionable functional sports socks, 24 national invention patents and utility model patents, have grasped the core competitiveness of textile weaving design. After its entry into the US market, its own brand Agger Ryder has entered the US market, and a pair of socks can be sold for more than 20 dollars. In the display area of Zhejiang Hua Shi new Mstar Technology Ltd, each pair of socks is exquisitely like a unique work of art. The positive and negative sides of a pair of jacquard stockings are lifelike dragons and one phoenix respectively, and the design accuracy is comparable to embroidery. Hua Shi shows three dimensional technology used for weaving socks, creating two faced and wearable socks. The MAH Jang socks designed by Zhuji Tian Chuan socks factory have sold 2 million pairs in a single week. Zhejiang and Maosheng socks Co., Ltd., Chen Renyong, chairman of the post-80s generation, led the team to follow the path of differential competition, and designed and developed fields covering basketball, football, tennis and so on. Getting rid of the label of low-end manufacturing, Datang's writing is a history of high-quality socks industry. 　

　　 Improving quality and increasing efficiency and grasping initiative

　　 Lens two: in the huge workshop, hundreds of needle yarns are flying rapidly, and 120 socks are running in an orderly way. In an instant, a sock is formed. Unlike previous workshops, there are only two or three workers in the workshop. Once a machine has a red light warning, the driver who rides an electric car immediately goes over and can solve the problem in one or two minutes.

　　 Such scenes were unthinkable 30 years ago. Datang socks industry started from the hand socks machine, the labor intensity is very strong, skilled workers can reach 4~6 pairs per hour. In the early days of the general mobilization of the family, Datang socks gradually stepped out of Zhuji and went to the whole country. Then, with the upgrading of equipment, the production efficiency of Datang Hosiery Industry was gradually improved, and the quality of socks industry was greatly improved.

　　 Nowadays, scenes that once dared not think about it have become commonplace in Datang, which can not be separated from the upgrading of Datang socks manufacturing equipment. Gu Bosheng is a legendary figure of Datang. He spent all his life competing with the hosiery machine. The declared patents even attracted wide attention from his international counterparts. So far, an antique stocking machine in the British industrial revolution has been donated in National Museum. The hosiery machine modified and upgraded by him has been flat with the imported hosiery machine and the price has been greatly reduced, which has promoted the rapid development of Datang Hosiery Industry. However, he firmly believed that the Datang socks industry had to go beyond the international level and had to go beyond the imitation. For this reason, he spent more than 10 years developing a full-automatic automatic sewing machine for socks, which replaced the "three needles" function of the international giant by "one needle". The quality of the socks produced by this hosiery machine reached the international advanced level, and the cost was less than 1/3 of the international similar products, and the energy consumption was half of the imported equipment. It is worth mentioning that more than 1000 parts were all made in China, and the technology was firmly controlled in the hands of the Chinese. 　

　　 The popularization of intelligent equipment has greatly promoted the transformation and upgrading of Datang socks industry. In the transition period from the industrial economy to the digital economy, Datang took the "digital economy" as the first project to further speed up the transformation of new and old energy resources, and strive to promote the upgrading of industrial digitalization. Zhejiang Smart Technology Co., Ltd. intelligent workshop in the forefront of the industry. In recent years, Xiu Xin technology has invested tens of millions of yuan. After 3 rounds of transformation, a set of digital management system has been developed. The hosiery machine status and order progress are controlled in real time by the Internet of things technology. The machine replaced, the cost dropped, the production capacity was high. The original operator could only operate 10 sets of hosiery machines, which could be increased to 60 units after transformation. The number of workers in a workshop was reduced by 70%, and the monthly payroll expenditure was reduced by 300 thousand yuan. More importantly, due to all automated production, the boot rate is fully complied with the order situation. When the loom is busy for 24 hours, the output is increased by 14%, and the defective rate decreases. Now, in the workshop where Xiu Xin technology has been upgraded again, a worker can take care of 100 machines at the same time. A workshop of 12 people can produce 300 thousand pairs of socks everyday. Nowadays, more and more socks enterprises come to learn from the show technology company.

　　 In the intelligent workshop of Zhuji Tianxin Textile Co., Ltd., the workers are installing another 2 integrated machine production lines. In the big data center of the factory, Programmers log on to the intelligent factory software. The 10 screens show 2 real-time data of intelligent production line management, order management, hosiery management and so on. Here, every process of socks production is uploaded through the Internet of machines, which can trace and trace the running state of raw materials and machines. It is expected that the socks factory will achieve scale production next month.

　　 This change is not only in the production end, but also the data support for Datang socks industry transformation and upgrading. In the Datang socks industry think tank, the staff Peng Mi pointed to the big screen to tell reporters about the Datang center cloud data industry data, electricity supplier data, production cloud center, creative design, foot data, SAAS platform total six modules of the content. The reporter understands that the six modules cover data from a raw material to a stocking production and sales chain, and customers can find data suitable for their feet. Manufacturers can find suitable production data, designers can exchange ideas to explore design, and salesmen can find the best sales channels.

　　 "We analyze the current market demand through big data, so as to design the socks that consumers love." Zhejiang Hua Siu new Mstar Technology Ltd official told reporters that by introducing the hosiery industry big data platform, the company learned the different positioning of consumers on socks. They aimed at market demand, and developed a pattern of precision embroidery, double-sided wear of jacquard tube stockings, once published, it will stand out. Relying on digital economy and intelligent transformation, Datang firmly grasped the initiative of the future socks industry. 　

　　 Open up your mind and win the future.

　　 Lens three: "I want 500 double screen printing socks", "I come to 1000 pairs of baby doll mosquito hose", "baby floor socks to me 120 pairs"...... In the children's socks Kingdom's kill group, this is a scene that is shown every day. Not only the online market, but also the early autumn new products, wholesalers, agents and shopkeepers from all over the country rushed to the socks Market in to pick the right socks.

　　 In the market of socks in the Tang Dynasty and the fourth generation, there are thousands of socks for the selection of businessmen from all over the country. The market is not large, but they can't go all day, because there are always fresh socks attracting people to stop.

　　 In recent years, the Datang town government has encouraged the hosiery enterprises to enhance the stocking profit rate through creative design, and hold the hosiery design competition continuously to attract excellent design talents. Datang hosiery town set up a platform to attract wisdom and wisdom, and open up the platform of the industrial chain, innovation chain and talent chain. The "world socks design center" is also driving the comprehensive innovation, and has become an important end of the closed loop of the integration of production, teaching and research. 　

　　 Although the brand of karma is not long ago, it has a reputation in the hosiery market. Cai Shanni, founder of the design, has hatched a more mature brand caramel marduo, a neutral trend style "I look like" brand, and launched the caramera's baby socks sub line for the potential market of baby socks. Regardless of which brand, brand is always not disappointed by businessmen and consumers. In 2012, a sprout lace stockings sold about 200000 pairs. In 2013, a pair of fluorescent tide socks sold about 500000 pairs. In 2014, 200 pairs of socks were launched in 2014. Almost every item has become an explosive product. Last year, the "double 11" card sold 12 million yuan in Tmall, an increase of nearly 50% over the same period last year. Nowadays, there are 800~1000 models of socks designed by the year, and the cumulative style has reached 7000. With its original design positioning, Internet brand operation mode and excellent product quality, the company has gained high value-added products with a profit margin of over 30%, and the new development of socks on the whole network has become the benchmark of Datang socks enterprises' transformation and upgrading.

　　 Ideas determine the way out. Under the guidance and support of Datang town Party committee and town government, over the past 3 years, the socks and small town enterprises have developed more than twenty thousand new products of all kinds of socks, and the output value of new products has increased by more than 20% annually. From the hosiery industry to the "socks Art", the Datang Hosiery Industry has also developed into an international industrial cluster with complete industrial chain, rich product series, complete technical support, independent brand and innovative R & D capability. In the first quarter of this year, the Datang socks industry achieved an output value of 4 billion 100 million yuan, an increase of 16.5% over the same period, and a total profit of 100 million yuan, an increase of 179% over the same period last year.

　　 From the early morning to the evening, the owner of the electric garden, which is separated from the hosiery market, is busy. A boss who made children's socks sent a picture in the group and asked: "the socks are unique in style, and the customers need 20 thousand pairs. Who has?"