Hanfu Liaoyuan: Those Young People Wearing Pants And Slippers To Walk Dogs.

After the show began to check tickets, if the water was crowded by the crowd of spectators to the stands beside the water. She stared closely at the models coming to her face, her clothes on the clouds, the tinkling of the rings, the curling of the light.

The model wears the biggest attraction of this fashion show, one of the national treasures derived from Chinese national treasures and one of the national treasures derived from Chinese designers, the Zhejiang Museum. If the water is flushed with excitement, something like what suddenly comes to mind, opens your cell phone and enters the order of Tmall store. It was only a dozen minutes since the opening sale. At this time, the Hanfu was sold out.

This is Tmall's fashion show of the national wind awards in Hangzhou on June 29th evening. If water is used, it is also the trend vane of gowns.

　　 Shame on Hanfu culture? "Civilized clothes make people more comfortable."

If water, the 25 year old Chengdu girl's wardrobe is hung over a dozen Chinese clothes. "When exaggerating, we wear Chinese clothes to and from work five days a week." If you buy most of the styles, they are suitable for everyday wear of the song and Ming Han clothing. The song system is light and simple, and the system is dignified and dignified. "The Song Dynasty is different from the rich and beautiful aesthetic of the prosperous Tang Dynasty. The clothing began to tend to be thin and narrow style, and the cuffs were also designed to be small, no longer pursuing the immortals, but rather simple and practical, just to facilitate our workers to move bricks." She joked.

Hanfu wear fashion? If water is by no means the first person to put forward this concept, it also has a set of Hanfu's daily travel experience.

"If it is a small activity occasion, such as banquet, I will wear a complete set of clothes: upper collar, slanting gown, bottom skirt, bow shoes, accessories, according to my habits, I like jade, simply a bead string can go out. The weather is hot, wearing Tang Feng's Tan collar skirt, and wearing the song and Jia Zi, these two are lightweight and narrow sleeves daily preferred. But in autumn and winter, the temperature will drop, so the Ming Dynasty system will be the first choice. The clothes made in Ming Dynasty are large, even if they are stuffed with sweaters, they can not be seen.

With this dozen sets of clothes, if water can play dozens of different patterns. "As long as the shape itself has no problems, how to match it is of course comfortable. Sometimes I wear skirts and sneakers for running, sometimes I wear pants and slippers to walk dogs, and even wear a cute hat in Ming Dynasty.

There are also people who have been accused of wearing different styles of clothes and insulting Hanfu culture. If water only says, "it is clothes that accommodate people, not men who give in to clothes. The clothing of civilization is designed to make people more comfortable, rather than immerse themselves in self moving.

　　 Online shop and Sinology jointly promote Hanfu industry

In 2014, if the university is still interested in water, it will enter the circle of interest. Han clothing at that time was far less known than now, and there are few online shops. "My first Hanfu was bought in a shop called" back to the Han and Tang Dynasties ". It was the first brand shop in Chengdu that opened the Renaissance Hanfu suit. It just opened in the Manjusri workshop in the city. Hanfu production process is more complex than modern clothing, the cost of manual labor is high, shipments are small, a set of clothes spent one thousand small pieces of water, "let the human flesh pain."

Besides buying in physical stores, they can only be tailored in tailoring shops. "Choose the cloth yourself, and describe the style you want with the master. Some skilled teachers can draw a rough outline for you on the spot. But most of the time, two people are talking about each other. Some masters have not done this. The effect of garment can only be imagined by themselves.

From 2015 to 2016, with the rise of traditional Chinese culture, Hanfu became a topic of conversation and gradually entered the public eye. On Taobao and Tmall, the brand of Hanfu spread with the trend of prairie fire, igniting the carnival of Han Chinese uniform. In addition to making exquisite Hanfu suits, some of the improved Hanfu suits that are more close to modern people's habits and customs are also becoming popular. For water users, "more choices and lower prices," novice "who love Hanfu" can also afford to buy without pressure.

The explosive growth of Hanfu online stores and the establishment of festivals such as "China clothing day" in recent years to promote the Chinese traditional costumes have gradually broken the circle of Chinese clothing, and the audience has gradually expanded to different age groups. "My mother used to see pictures of all kinds of Hanfu clothes in my circle of friends, only when I was wearing costume costumes, and everyone told me my daughter was filming in Zhejiang, so that everyone thought I was" horizontal drift ". If water smiled, "recently, she called me and said she knew what I was wearing. It was Hanfu, she saw it on TV, and even asked me to buy two pieces for her."

　　 Over two million people in Hanfu Market

In order to make this ancestor's clothes left to be understood and accepted by more people, there are many people who love it for the sake of water. Zhang Yu, a CEO in Kyushu, is also one.

Zhang Yu's main business is Cosplay, entertainers and games. His love for Hanfu is natural when dealing with ancient costumes. But it has also been questioned, "do a Cosplay do Hanfu?" Don't make a mess. " He said, "it's no wonder that in all of our impressions, Cosplay's Hanfu suits are all online games and are far from orthodox Hanfu."

The heart is unwilling, Zhang Yu even more strongly wants to do something. He found that the demand for Hanfu market is still large and fierce competition. According to the statistics of Hanfu network in China, as of the end of 2018, the consumption of Chinese Hanfu market exceeded 2 million. Tmall's "2018 Hanfu consumption crowd report" data also show that the number of Chinese clothing purchased in 2018 increased by 92% over the same period last year. But there are many new Hanfu artisans and designers who are struggling to survive in the cracks because of publicity, insufficient exposure to traffic, small shops, and lack of complete supply chain.

"Maybe we can build a platform to help these craftsmen in the promotion and supply chain to help them out of their predicament by accumulating resources in the early two business operations," he said. Hence, the state of Kyushu was born. "We invited a large number of Han brand businesses with large and small brands to come in, and have done a few Hanfu shows and ten city tours to expand their publicity." In order to pay for their own clothes, they are called "charity projects" by Zhang Yu's employees.

Zhang Yu himself looks very pale. "Any business leaving culture will only float on the surface. A single businessman is selling ideas, and we are cultural thinking, which is similar to Tmall's theme. With Tmall shop as its carrier, Kyushu, China, will bring all the outer circles together to create a platform position to help Chinese hantsmen to better cash in.

Since the launch of Tmall store in April this year, it is not all smooth sailing. "Hanfu craft is exquisite, the duration is long, and many clothes are often sold only 30-60 days after the sale. This is a kind of torment for people who are accustomed to fast shopping online. In addition, the handiwork is cumbersome in the process, which is almost equivalent to private ordering. If the customer returns, it will be difficult to sell two times. Generally speaking, after sale, it is not replaced, but Tmall has 7 days of no reason to refund the regulations. "

The ancient costumes and new platforms, Zhang Yu's "two dimensional" thinking and the electricity supplier economy, are all in collision. What should I do? "We began to focus on developing the basic quality of customer service, and reduce unnecessary returns by communicating with customers in detail at the early stage. Then encourage businesses to store more cash and improve the supply system. In the choice of businesses, it will start to think more about new marketing thinking businesses.

　　 Hanfu designer's success

In the transformation of the state of Kyushu, the Hanfu has also been evolving to modern aesthetics in the hands of designer peony.

"The earliest Chinese costume can be collectively referred to as its restoration. It is a complete imitation and copying of the clothing pattern color matching patterns in ancient Chinese books and records, which is completely antique and repeated. But many ancient clothes do not meet the needs of modern daily life. For example, the skirt of the earth and the cuff of hypertrophy. Tradition also needs to be innovating. If we want to popularize Chinese clothing and let more people accept it, then it will inevitably need to evolve to some needs and habits in modern society. Peony said, how to integrate Chinese elements and Hanfu into the links of our life, and let the design become more practical and practical, this is the designer needs to balance.

As a chief designer of Kyushu, he received the task of designing the Hanfu from the national treasure. Although learning costume design background, the cross border combination design of national treasure and Hanfu is the first time. "Do not feel that wearing national treasures is a very heavy matter. In addition to those magnificent styles, I have made some improvements in combination of national treasure elements, Chinese elements and fashion elements. I have made some leather jackets, eight skirts, wide leg trousers, and so on. The collision between fashion and Ancient Rhymes may promote the spread and inheritance of Hanfu culture."

Compared with modern fashion design, Hanfu designer is a new occupation that has just emerged after the Han costume has risen in recent years. But for peony, it means more responsibilities. "The history of Chinese clothing is too long. The long history can easily lead to the generation and loss of handicraft, which requires the craftsmen to calm down and inherit it from generation to generation." Before he had ever seen any traditional craft or form inspection, he began to search for information and learn slowly. He said: "everyone who touches the Hanfu industry is learning and passing."