YOUNGOR Hand In Hand "Lion King" To Open Shanghai Workshop Shop Transformation Is Still In Progress.

The lion king was released in 1994. It won the world's animated movie box office champion at the $960 million box office. After 25 years, the lion king returned to the world. Its announcement of the world's total volume reached 240 million yuan on the first day. On the first day of the show, the film has always been the top of the box office rankings. The cat's eye data show that lion king's box office reached 95 million 521 thousand and 600 yuan on the first day of the show, and the proportion of the film was 32.1%.

The movie is hot, and it also carries a joint product from the movie IP. In July 12th, YOUNGOR took the lead in Disney's "Lion King" in Shanghai Qibao Vanke square, and became a major focus.

For YOUNGOR, who has 40 years of development, why did Disney choose the lion king as the first cross-border partner in history? The answer is the same spirit.

In this regard, Li Hanqiong, vice chairman of YOUNGOR group, said that the spirit of "responsibility, sense of responsibility and not to be knocked down in front of hardships" is popular among the Lion King movies. This is the spirit of brand that YOUNGOR wants to convey to consumers. They have a certain degree of agreement, and this action is aimed at enhancing emotional interaction with consumers and opening up the market for young people.

It is reported that YOUNGOR's consumer group, after 70, 80 after a relatively high proportion, and the classic IP launched joint products, can attract more 80 and 90 groups. Next, YOUNGOR will also launch joint products such as sweater and windbreaker. Considering that nearly half of the consumers who buy YOUNGOR men's clothing are women, YOUNGOR will also launch more attractive store activities for women in due course.

"YOUNGOR's choice of IP is still more cautious. It pays more attention to the spirit and temperament behind IP, whether it fits with the brand" and asks about the next IP cross-border program, Li Hanqiong said.

Not just YOUNGOR, but as IP increasingly highlights its commercial value, more and more brands have launched cross-border travel, and some successful cases have been created, such as UNIQLO x Kaws, Bosideng x man Wei, Hai Lan home x, Bumblebee, etc. However, although IP marketing can bring huge traffic volume, we must also identify opportunities and pay attention to the quality of products and ensure the output of economic benefits.

As a well-known local apparel enterprise, YOUNGOR has always built national brand as the foundation of enterprise development. In order to control the quality, YOUNGOR has retained its own garment factory so far, from the upstream of the industrial chain to the downstream terminal, and has set up a "smart platform" to ensure its profitability. At present, there are 3000 self operated stores under the YOUNGOR line, with 243 super one thousand square large flagship stores in 125 core cities of Shanghai, Beijing, Shenzhen, Hangzhou and Ningbo.

It is worth mentioning that in addition to the introduction of the Lion King Limited payment, YOUNGOR also opened the Shanghai workshop. Located in 4F, Qibao Vanke Plaza, compared with ordinary stores, the shop has a more complete line of products, including YOUNGOR, YOUNGOR high-end clothing / custom brand MAYOR, YOUNGOR women's wear, and the store style is more fashionable.

In June 16th of this year, YOUNGOR opened the national "workshop shop" in Hangzhou Joy City, and officially transformed into a younger one. As of now, there are 5 YOUNGOR workshop stores nationwide, and 100 stores are expected to open at the end of 2020. This is also an important part of YOUNGOR store transformation.

For the transformation of enterprises, Li Hanqiong said frankly, in addition to steadfast and practical products, but also have the ability to respond quickly, I hope that YOUNGOR can achieve transformation as soon as possible.