The Invisible King Of Children's Footwear Industry

With the release of the bonus of the national second child policy, the children's footwear industry is in the explosive growth: the brand of professional children's shoes and clothing represented by the initial shares has realized the A share listing, and has taken advantage of the capital market. Some traditional adult shoes and clothing enterprises have quicken the layout of children's shoes and clothing product lines, and more and more children's shoes and clothing brands have increased their electricity business. On the one hand, children's shoes and clothing market is booming. On the other hand, more and more participants are rushing to the market, making the industry more and more competitive. Under the complex industry representation, we will comb the development status of children's footwear industry and find out the Invisible King in the hiding industry.

Industry leader takes the lead in listing, leveraging capital Dongfeng

In 2017, the industry was called "the first year of children's clothing market outbreak", and the children's shoes and clothing market ushered in A shares of leading enterprises in this year. In August 18, 2017, the Limited by Share Ltd was successfully listed on the Shanghai Stock Exchange and became the first professional children's shoe and clothing enterprise listed on the A stock board.

Starting stock 2019 quarterly report shows that the company achieved operating income of 316 million 600 thousand yuan, an increase of 19.11% over the same period last year, with a net profit of 46 million 608 thousand and 500 yuan, an increase of 47.63% over the same period last year, and the sales scale continued to expand and earnings grew at a high speed. According to the statistics of Euromonitor Passport database, ABC KIDS belongs to the leading brand of China's children's shoes market. In 2018, the market share reached 3.6%, ranking first in the children's shoes market. With the leading position, ABC KIDS has gained further market advantages and achieved steady growth in the process of improving market concentration.

Children's consumption upgrades, brand decides future

According to the latest report of the National Bureau of statistics, in 2018, the per capita consumption expenditure of Chinese residents was 19853 yuan. China is steadily moving towards the first commodity consuming country, and the proportion of children's related consumption continues to rise. With the rising income of new generation families, the upgrading of children's shoes and clothing consumption is an inevitable trend, which makes the brand value a key factor in deciding the future competition.

At the recently held world brand conference, ABC KIDS, the brand of children's shoes, has won the "China's 500 most valuable brand" with the brand value of 8 billion 298 million yuan. It has become the only brand in China's children's products industry for 10 years.

ABC KIDS based on the study of the consumption promotion of 20-35 year old new generation parents, launched the brand concept of "professional love kids". "Love" is the brand foundation of ABC KIDS. Under the guidance of the "love" culture, the brand, product and public interest are unified. It tells the brand core of ABC KIDS: the CCTV children's channel "China parent-child plan", through the help of the national platform to build a super brand; naming children's music to become a reality show, "new voice has a fan", and organizing "pony marathon planet parent marathon" activities to provide children with high-quality talent display opportunities; the joint China children's Youth Foundation starts the "Ai Bao growth plan" and implements children's public welfare.

"Smart" good children's shoes, technology to create a strong category.

Technology to promote product upgrading is based on the core competitiveness of the market. ABC KIDS is highly focused on re technology and new material innovation and application. It has set up product design centers in Hangzhou, Shenzhen, the United States, Japan and Korea, and vigorously develops intelligent manufacturing. The birth of "3D print shoes" shows the research strength, manufacturing strength and advanced product thinking of ABC KIDS leading industry.

Not only in design and technology, but also in the field of "professional", ABC KIDS goes deep into the product data of children's shoes, and collects and collects large data of children's feet from different age groups, studies and experimentation repeatedly, striving to create a shoe type that accords with the different growth stages of children.

Through many years of attention and innovation in the field of children's shoes, ABC KIDS has become a strong category in this field, and has achieved the highest market share in China's children's shoes market for many years. There are more than 200 million children in China, and the sales volume of ABC KIDS children's shoes has exceeded 100 million pairs. The starting share is a "Invisible King" worthy of the children's shoes and clothing industry.