The Town Features: The Color Spinning Town Behind H&M And ZARA.

Mention Jiangsu's textile industry gathering place Xiao Jian town Many people may not be familiar with it. ZARA, H&M, UNIQLO and other fast fashion Brand, you and I are consumers. Many of the colored spun yarns produced by Xiao Jian are used by these fast fashion brands. Recently, Xiao Jian town is also awarded the title of "China's color spinning special products" by the Chinese cotton textile industry association. This marks the new vitality of the traditional color spinning industry upgrading and cracking in Xiao Jian town.

In the past two years, the accelerated transformation of the old and new kinetic energy in our textile industry has promoted the upgrading of traditional industries. As the characteristic township of the colored spinning industry, Xiao Jian has grasped the nose of the new and old kinetic energy transformation, has faltered new kinetic energy in the upgrading of the traditional cotton textile industry, and has developed a new kinetic energy in the industrial agglomeration to promote the new vitality of the traditional cotton textile industry. Well, Why is the colored spun yarn coming out of the small town been favored by fast fashion? In what aspects do we need to make excellent and strong colored spun yarns and enhance the competitiveness of colored spun yarn in domestic and foreign markets?

Great potential

It has strong regional advantages.

Color spinning products have always been an important element in leading fashion trends. The fabric made of colored spun yarn has hazy stereo effect, soft handle and strong fashion. Because of its stylish and functional characteristics, colored spun yarn is increasingly favored by downstream customers, especially fast fashion brands. Many fast fashion brands, by providing the current popular styles and elements, with the characteristics of high price, large quantity and small quantity, stimulate the desire of the masses to the maximum extent, which is in line with the global fashion trend. Therefore, the fast fashion industry has been increasing rapidly in the past ten years. In the future, with the further expansion of the fast fashion market, the demand for colored spun yarn is expected to increase. From the supply side, as the sunrise industry of the textile industry, the total production capacity of colored spinning is about 6 million spindles ~700 million spindles, accounting for only about 6% of the total yarn production capacity.

Over the past few years, the varieties of colored spun yarn have been increasing, and the quality grade has also been improved significantly. Colored spun yarn has become a special product of cotton spinning industry and a bright spot for economic growth. Industry experts said that Although the output of colored yarn is not high, because of its high added value, it has a strong competitive advantage in the market and is basically used for export. Italy and Korea are the main competitors of our colored spun yarn.

At present, the enterprises producing colored yarns are mainly concentrated in the Yangtze River Delta area. In Jiangsu and Zhejiang provinces, more than 60 cotton spinning enterprises have been producing colored spun yarns, and their production scale and production capacity have increased year by year. They are located in the small town of Yancheng City, Jiangsu province. The town's industrial characteristics are obvious, showing a new pattern of industry dominated by the color spinning industry, precision machinery, intelligent terminals and other industries. In recent years, the textile industry of Xiao Jian town has gathered. Up to now, there are 28 colored textile enterprises in the whole town, of which 8 are regulated enterprises. In 2018, the industrial output value of the color textile industry exceeded 1 billion yuan, the main business income was 980 million yuan, the profit was 220 million yuan, 3120 employees were employed, the annual production of 44 thousand and 600 tons of yarn, 433 thousand ring spinning, 3680 rotor spinning, 428 looms.

As the pillar industry and livelihood industry of the town, the colored spinning industry has played an important role in attracting social employment, increasing farmers' income and promoting the development of urbanization. "Under the new normal economic situation, we actively encourage enterprises in the jurisdiction to transform equipment, upgrade and upgrade, so that new energy can stimulate the development of new economy." Gu Fei, deputy secretary of the Party committee of Xiao Jian town Say.

Gorgeous transformation

Keep pace with fast fashion brands

In recent years, the color spun yarn with high added value has attracted many enterprises to invest. With the increasing number of companies involved in colored spinning, the production of colored spun yarn is expanding, and the competition of the colored spinning industry is becoming more and more intense.

Facing the competitive market environment, the small colored spinning enterprises in small town have been upgrading and upgrading, actively developing products and avoiding competition with regular varieties of large enterprises. Local enterprises set up their own R & D teams with excellent product quality, forming an industrial gathering area characterized by small batch, multi varieties, rich color and fast fashion. While giving full play to its unique advantages, enterprises should pay attention to technological transformation, actively carry out energy conservation and emission reduction, reduce production costs and improve their own business and competitiveness.

Locals Jiangsu Xin Jin Lan Textile Garment Co., Ltd. (hereinafter referred to as "new golden orchid") as the representative, the enterprise has a history of more than 30 years. At the 2018 China International Textile yarn (Qiu Dong) exhibition, the new gold orchid is awarded the "Chinese color spinning special product production base" by the China cotton textile industry association because of its distinctive development and innovative products. According to Sang Ailin, general manager of the company, New Gold Orchid began to research and development in 1990, and was formally put into operation in the field of colored spinning in 1991. Although it is not the first person in the field of strict color spinning, it is now the oldest brand in the field of color spinning in China. At present, H&M, C&A, ZARA, UNIQLO and other international fashion brands are all customers of the new Gold Orchid.

Sang Ailin told reporters that the cooperation with fast fashion brands for color spinning enterprises is "fast". The delivery time of products is getting shorter and shorter, and the overall characteristics of small batch, fast delivery time and multiple varieties, so how do new Gold Orchid react quickly in the face of customized orders? Sang Ailin made a metaphor for reporters: production orders are like cooking. The company has its own dyeing factory. It stores up the dyed fibers and prepares the "side dishes". Orders are coming, no matter what dishes the guests order, they can react quickly and deliver quickly.

Reporters learned that The new Gold Orchid textile has 300 thousand inner and outer colored ingot, 8 loose fiber dyed production lines, an annual output of over 8000 tons of colored fiber, 3 tons of colored yarn and 3000 tons of cash reserves. 。 In addition, the company also has Jiangsu postgraduate workstation, Jiangsu science and technology office technology transfer water center, Yancheng City color spinning engineering center and Yancheng City color spinning technology center. The R & D center relies on Jiangnan University, Nantong University, Yancheng Institute Of Technology and Yancheng Textile Vocational Technology College to enter into cooperation in administration, production, learning and research. At present, the R & D center has 110 technicians and 6 laboratories. The self developed soybean fiber colored spun yarn, modal fiber colored spinning yarn and corn fiber colored spun yarn have been awarded the national Spark Program, which has 31 patents. "As a leader in colored spinning, the company innovates ideas, innovates management, innovates brands, innovates products, speeds up the pace of industrial upgrading, and develops more than 20 hundred key projects in the new century, and develops hundreds of varieties, and develops a series of development from weaving, spinning to finished products, promoting structural adjustment and promoting industrial upgrading. Sang Ailin said.

Not only is the new golden orchid, with China's textile industry entering a critical period to speed up the transformation of new and old energy and promoting the development of high quality, more and more colored spinning enterprises such as AI spinning, Dongsheng and Zhongsheng are also taking the technological innovation and industrial upgrading as the key to create core competitiveness and win market discourse power, improve the technical level of equipment level and product, and then increase the added value and market share of the products.

　　 Xiao Jian Town, with the title of "the hometown of Chinese colored spinning products", has signed the "cotton textile industrial cluster building agreement" with the Chinese cotton textile industry association. This is of great significance for quickening the pace of structural adjustment and technological progress and promoting the development of high quality economy.

Recognize the gap

Create brand and enhance competitiveness

Throughout the colored spinning industry, experts believe that through more than 10 years of efforts and innovation, China's colored spun yarn has made great progress in terms of quality, grade and variety. But at the same time, we should also see that in the international market competition, especially in the competition of high-end products, domestic color spinning enterprises are still in a weak position. The main differences are reflected in the following points:

　　 First, there is still a gap between varieties and international advanced level. 。 At present, Italy is famous for the production of high-grade yarn. The blended yarn of cotton and wool, silk and special chemical fiber is used as the fabric for high-grade garments, and its grades are higher. At present, the production of colored spun yarn in China has a certain gap compared with Italy in terms of product quality. Some small-scale colored spinning enterprises still have gaps in quality stability and color fastness and yarn finish between the batches and batches because of their insufficient scientific research strength, and their color fastness and color are not good enough. The yarn surface hairiness is more and the evenness ratio of yarn evenness is not ideal.

　　 Two, development and innovation need to be strengthened. 。 Up to now, most of the enterprises producing colored spun yarn have not set up scientific and technological research and development institutions, with insufficient investment in technology development, heavy hardware, light software, heavy introduction, light development phenomenon, which leads to low innovation ability and low design level.

　　 The three is the lack of market competitiveness of the final product. 。 Colored spun yarn is mainly used to produce various grades of knitted products. At present, the value of self spun colored spun yarn of cotton spinning enterprises in China accounts for only about 30% of the total production volume. The other 70% are bought and exported by trading companies, and the proportion of colored knitted products produced by different grades of colored yarn in knitting enterprises is still relatively low, which has affected the overall competitiveness of the textile industry.

How to improve the competitiveness of colored spun yarn at home and abroad? Experts believe that if we want to innovate in technology, technology, quality and function, we can take the following measures:

　　 First, develop new varieties of colored spun yarn. 。 The development of products should be diversified to raw materials, serialized with varieties, and of high quality products. Efforts should be made in fine, new and special efforts. Excellent spinning products and new products should be made to blend with colored cotton, wool, silk and special chemical fibers, so as to further enhance the added value of colored spinning yarn.

　　 The two is to improve the grade of colored spun yarn. 。 Enterprises should increase investment in technology development, attach importance to attracting high-quality engineering and technical personnel and management personnel, and cooperate with research institutions and tertiary institutions more widely to improve design and development capabilities and technological innovation capabilities, and enhance product quality. It is important to work hard to improve the stability of yarn quality and the color fastness of yarn, so as to reduce the quality fluctuation of raw material when changing the batch. The pigments used for colored spun yarn must meet the requirements of environmental protection. Two, we should improve the fastness of dyeing to meet the multilevel and diversified needs of consumption at home and abroad.

　　 Three is to increase the use of new materials. 。 We should speed up the development of new colored yarn with new chemical fibers and functional fibers and increase their proportion. In particular, the production of synthetic colored spun yarns should be carried out with various new chemical fibers and small chemical fiber raw materials produced by compressing and reusing materials, so as to improve the quality and grade of chemical fiber colored spun yarn.

　　 Four, speed up the upgrading of colored spinning industry. 。 According to their market positioning and economic strength, enterprises can accelerate technological transformation and industrial upgrading, reform the mechanism of introducing talents, extend the industrial chain, strive to develop the market, diversify the market, and maximize the economic benefits of enterprises. The development of the small spun yarn spinning industry is a good example of industrial upgrading.

　　 The five is to create their own brand. 。 "In China, it is very difficult to promote the brand of intermediate products. But no brand is also very difficult for enterprise development. Experts say that brand is a benefit. In the international market, the yarn price of Huafu group has been higher than that of Japan, Korea and Taiwan. It is the best choice for enterprises to become stronger and bigger by creating their own brands, increasing their social holdings and improving their market competitiveness.