The Three Step Transaction Method Must Be Learned By Salesmen.
The first step is to give the customer a good initial impression. The second step is to solicit customers' recognition of other advantages of commodities and lay the foreshadowing for the transaction. The third step, once the customer agrees to these advantages of the commodity, he must timely sign the order. The result is that the success of the transaction may be a failure. If we succeed, we must learn to "push forward" and further increase the number of transactions. If we fail, we pretend to be deaf and dumb, refrain from listening to customers' refusal, and continue to introduce some other advantages to customers, including other methods and skills that are conducive to our transaction, and once again get customers' approval, and then propose transaction requirements. It can be said that sometimes when we ask customers for several transaction requirements, the customer will finally sign the contract. Experience shows that toughness is important in the stage of sales promotion.
It is to give customers a lot of requests for rejection, and do not give up a little hope. Even when they are away from customers, they should smile and create new opportunities.
There are six key words in the transaction: initiative, self-confidence and perseverance.
First, the salesperson should take the initiative to make a request for a transaction. Many of the salesmen failed because they didn't ask for orders. According to the survey, 71% of the salesmen failed to make timely requests for transaction. Peter Mike, the former chairman of the Xerox Co, said: "the main reason for the failure of salesmen is not to sign the bill, not to ask the customer for a transaction request, as if they were aiming at the target but not locking the trigger."
Some salesmen were afraid that the request for a transaction would be rejected by customers. This fear that failed to dare to put forward the psychological requirements of the transaction, so that the salesman has failed at the very beginning. If a salesperson can not learn to accept the answer of "no", such salesperson is an ineffective person.
Secondly, we should confidently propose the transaction requirements to the customers.
Finally, we must insist on making repeated requests to customers. A super salesman in the United States pointed out from his experience that the success rate of a transaction is around 10%. He always looks forward to reaching a transaction through two, three, four, and five efforts. According to the survey, salesmen need to make 4.6 transaction requests to customers each time they get an order. Mao Zedong said, "victory lies in the last effort."
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